| 2012 | | Relationship Marketing Approaches in Services Marketing | | | Over the last years the focus of marketing has changed from transactional to relationship marketing because companies realized that is cheaper to keep old customers rather than attracting new ones. Also this shift has occurred because of the intense rivalry that can be noticed in every industry. Besides its main goal of retaining customers and encouraging repeats‚ relationship marketing also creates value
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The purpose of this essay is to discuss different supply chain management approaches taken by H&M‚ Benetton and Zara. It is first necessary to explain what a supply chain management means. Supply chain management involves planning‚ design‚ maintenance and control of the flow of materials and information along the chain in order to efficiently satisfy customer’s requirements (Schroeder‚ 2000). Such an approach‚ of looking at the entire supply network helps organisations identify their competitive
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Music has been around for thousands and thousands of years. The caveman had originally started some type of sounds in which branched off into the music that we listen to today. This prehistoric music was started by the cavemen in order for them to express themselves‚ and the others who listened were affected in the same way that people are affected by music today. For example‚ if someone is upset they will listen to something that will get them into a better mood‚ perhaps something mellow or soft
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THE FIVE YEAR PLAN The economy of India is based in part on planning through its five-year plans‚ which are developed‚ executed and monitored by the Planning Commission of India. The eleventh plan completed its term in March 2012 and the twelfth plan is currently underway.[1] Prior to the fourth plan‚ the allocation of state resources was based on schematic patterns rather than a transparent and objective mechanism‚ which led to the adoption of the Gadgil formula in 1969. Revised versions of the
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How significant was the Battle of the Somme in attempts to break the stalemate on the Western Front? Use Sources F and G and your own knowledge to answer this question. The Battle of the Somme‚ occurring at July 1916 to November 1916‚ was one of the most significant battles during World War I. Its main purpose was for the British to ease the pressure from the French as they defended themselves during the German siege at Verdun. It was also believed that the attack by the British could cause a
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Compare and contrast approaches to HRM within two diverse country contexts Introduction: Structures and peoples expectation differ a great deal from one country to another. (Harzing 2004). Managing people as the term implies is not an easy task. There are a number of problems that arises with regard to it. Each individual is different from the other in terms of conception of things and ways of doing the task allotted to him. Thus we can say that managing people in the same way in all the
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THE RELEVANCE OF SHORTHAND IN MODERN OFFICE OPERATIONS For the effective discharge of their duties‚ professional secretaries must have a mastery of the basic office skills. These skills include Shorthand‚ type writing etc. of all these skills‚ shorthand happens to the most important and most challenging of all. But in secretarial departments of most tertiary institutions‚ most students believed that secretaries no longer write shorthand in business offices with theinvention and installation of
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Case Study Approaches to Ethical Dilemmas LaDonna Landry BSHS 335 January 12‚ 2015 Nicole Zmuda Case Study Approaches to Ethical Dilemmas The case study I chose is that of six-year-old Tavion Robinson who was taken to Methodist Hospital by his father for a broken arm and abrasions. There were a couple of things in this case that could insinuate that the broken arm and abrasions were not an accident. The father being hesitant to leave Tavion alone with hospital staff was the first red
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Introduction to Macroeconomics – three approaches After the Great Depression in the 1920s‚ Simon Kuznets first developed the idea of an instrument‚ which could - just like a clinical thermometer - measure the economic development within a country‚ the Gross Domestic Product (GDP). This new approach in modern Macroeconomics‚ though it cannot measure human happiness‚ admittedly is the most important indicator of a national economic performance. In order to raise a national GDP‚ the state’s government
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Accounting and Modern Organization: Modern Accounting Systems affect on Modern Organization Principles of Accounting 1 ACC205 May 13‚ 2012 Has modern accounting systems made a difference in modern organizations? In my opinion‚ modern accounting systems have made a difference in modern organization. Modern accounting systems fulfill the basic accounting needs while offering increased accuracy in tracking trends‚ enabling collaboration and giving quick access to data. Most successful organization
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