1. Abstract Currently‚ more than one third of children aged ten to thirteen own a mobile phone. It is therefore a necessity to inform today ’s youth of the effects of owning a cellular phone. By reason of request from Mr. Howard‚ Prime Minster of Australia‚ to hear the concerns of Australia‚ a conclusive survey was conducted and revealed that children and teenagers are not aware of the major issues regarding mobile phones. Consequently‚ these issues need to be recognized by youth and society in order
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Loyalty Programs play a significant role in a company’s customer retention plan. They help motivate consumers in choosing a company over their competitors by offering monetary rewards or special treatment rewards to loyal consumers. Loyalty Programs were first introduced to Canadians in 1958 when A.J. Billes decided to boost gas bar business by giving away Canadian Tire ’Money ’. (Canadian Tire Corporation‚ 2010). Canadian Tire ‘Money’ is still a very successful loyalty program that millions of
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International Journal of Business and Social Science Vol. 3 No. 16 [Special Issue – August 2012] The Impact of Service Quality‚ Customer Satisfaction and Loyalty Programs on Customer’s Loyalty: Evidence from Banking Sector of Pakistan. Samraz Hafeez SZABIST Islamabad‚ Pakistan. Bakhtiar Muhammad Faculty Member SZABIST Islamabad‚ Pakistan Abstract Top organizations know that the road to success runs through their customers. Hence in today’s world‚ the companies who do not provide value to
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Select an issue that you expect to impact your future practice opportunities. An issue that is central to my development is licensure portability. Serving the military from Korea has left some questions to which state I will return to once my tour of duty is over. Planning for licensure from different states has made me realize that many states have different licensure fee’s and requirements. Trying to take advantage of programs that have lower fee’s and less renewal requirements
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Economic times Mobile banking: A technology gradually permeating into the system Shelley Singh‚ ET Bureau Dec 11‚ 2012‚ 06.30AM IST [pic] [pic] • [pic] (It’s still in its infancy‚…) The question for mobile banking in India is not whether‚ but when. A string of parallel developments - greater bank innovation‚ broadband spread and user inclination - is providing new charge to mobile banking. There is still a long way to go before m-banking achieves mass acceptance‚ but it’s on
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CUSTOMER LOYALTY EFFECT ON FAST FOOD BRAND RETENTION 1.0 Background of Research 2.1 Problem Statement Based on the analysis from Euromonitor International (2010)‚ the report indicated that consumer spending on food has increased over the years‚ from RM 32‚317.8 million (2005) to RM 44.121.5 million (2010). According to Abdul Rehman Muhammad‚ Zia-ur-Rehman and Dr. Waheed Akhtar (n.d.)‚ creating loyalty about any brand and to retain customers is an essential and crucial element and
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telecommunications industry all over the world is very rapid as one innovation replaces another in a matter of weeks. A major breakthrough is the wireless telephone system which comes in either fixed wireless telephone lines or the Global System of Mobile Communications (GSM). Communication without doubt is a major driver of any economy. Emerging trends in socio-economic growth shows a high premium being placed on information and communication technology (ICT) by homes‚ organizations‚ and nations.
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Table of Contents 2. Abstract 3 3. Introduction 4 4. Theory 5 5. Methodology 7 6. Results 10 6.1. Gender Influence 10 6.2. Nationality Influence 11 6.3. Familiarity Influence 13 6.4. The Influence of the Number of Cues on Car Brands Recall 14 6.5. Priming and Car Brands Recall 15 7. Discussion 16 8. Appendices 18 Appendix 8.1 Questionnaire – First Condition 18 Appendix 8.2 Questionnaire – Second Condition (Primed – Cheap) 19 Appendix 8.3 Questionnaire – Second Condition (Primed – Luxury)
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Brand origin - How does it impact brand awareness and brand image Writers Julia Baeza Caroline Ånmo Supervisor Veronika Tarnovskaya Examiner Timurs Umans Julia Baeza Caroline Ånmo Abstract international and global. When a brand is in an international market it creates an opportunity for perceived brand origin to influence the consumers. Brand origin
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A STUDY OF BRAND LOYALTY TOWARDS THE ORGANIZED RETAIL STORES Research Project Report Submitted to the Punjab Agricultural University in partial fulfillment of the requirements for the degree of MASTER OF BUSINESS ADMINISTRATION in MARKETING MANAGEMENT (Minor Subject: Economics) By Akhil Bhardwaj (L-2010-BS-01-MBA) Department of Business Management
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