USES OF MOBILES Mobile phone is a wonderful gift of science. It is a gift to society. It has revolutionized the world of communication. Now a man can have communication anywhere‚ anytime to anyone sitting thousands of kilometers away from him. Though a small instrument‚ it can perform big functions. The latest version of it offers many great facilities including music system‚ photography‚ internet‚ computer‚ etc. It is‚ in fact‚ an improved version of landline phone which has facilitated communication
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fees‚ overly priced plans as well as potential competition which may offer a much better deal. Virgin Mobile became aware of this cellular anarchy and had to decide what pricing strategy would best attract their target niche and offer them unbeatable value so that competitors could not enter into the same market easily. Alternative 1 -Clone the Industry Prices The first pricing strategy Virgin mobile considered was to copy the current industry pricing structure. The angle was that Virgin was to offer
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of Students Mobile Phone Use Mobile phone use in school by students‚ children‚ teen‚ sexting sms Mobile phone are arguably another revolutionary invention of our time‚ besides computer and internet technologies. Kids love them - it’s fun and cool. It is an effective tool for communication. The mushrooming new technologies equip the mobile phones to become mini-computers‚ facilitating searches for information and enhancing it value in education. While enjoying the benefits in teaching and learning
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A mobile operating system‚ also referred to as mobile OS‚ is the operating system that operates a smartphone‚ tablet‚ PDA‚ or other digital mobile devices. Modern mobile operating systems combine the features of a personal computer operating system with touchscreen‚ cellular‚ Bluetooth‚ WiFi‚ GPS mobile navigation‚ camera‚ video camera‚speech recognition‚ voice recorder‚ music player‚ Near field communication‚ personal digital assistant (PDA)‚ and other features. History Main article: Smartphone
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Page Introduction 3 What is Brand Equity? Role of Brands The Scope of Branding Theoretical Perspectives 4 Brand Equity Models Brand Asset Valuator Brand Resonance Pyramid Building Brand Equity Measuring Brand Equity Managing Brand Equity Conclusion
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Is Samsung Mobile Business Model sustainable in China facing the growing Chinese competitors ? “Change everything except your wives and kids” Lee Keun-Hee‚ CEO of Samsung group in 1993 after he visited an electronic store and saw Samsung products gathering dust behind Sony and Panasonic products. Introduction : Why did I choose this subject ? I have been following this company for 6 years so far. Recently‚ I have been really concerned by the fact Samsung has been losing market share and displaced
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are…………………………. Our presentation topic for today is about mobile phones. As we all knows‚ mobile phones is a device that we can bring anywhere because it is a small gadgets. It has a lot of uses. A mobile phone allows its user to make and receive telephone calls to and from the public telephone network which includes other mobiles and fixed line phones across the world. It does this by connecting to a cellular network owned by a mobile network operator. A key feature of the cellular network
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Brand IPL touches the sky Mumbai: After capturing the hearts and minds of millions all across the world‚ Indian Premier League has now crossed another landmark. According to a recent study by a UK-based brand valuation consultancy‚ the brand value of the IPL has more than doubled to USD 4.13 billion (over Rs 18‚000 crore) from USD 2.01 billion in 2009. Interestingly‚ brand IPL has a higher valuation than English Premier League club Manchester United‚ which is valued close to USD 3 billion.
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Arvind Lifestyle Brands Ltd. Brand: Strategy to enhance the loyalty of the Arrow Aristocracy Program members SIP Report submitted in partial fulfilment of the requirements for the PGDM programme By Sreechand Nambiar Supervisors: 1. Mr. Aashish Benjamin Oommen 2. Prof. Shiv Nath Sinha Institute of Management Technology‚ Nagpur 2010-2012 Table of Contents 1. Acknowledgement................................................................................
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and add value to a brand. Building a strong brand takes time commitment and hard work. The identity of the brand‚ from the perspective of the consumers‚ is the foundation of a good brand-building program. Effective brand management that encompasses brand personality is of major importance in reaching the company goals of satisfaction‚ loyalty and profitability. Building a powerful brand requires determining the substantial characteristics of the offerings that carry the brand name and the psychological
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