Company Introduction‚ Market Segmentation‚ and Product Positioning Service Description and Situational Analysis In the competitive business environment‚ organizations have to deal with the complexity of rising customer expectations and greater workspace demands. Managers of any organization are challenged with the need to continually motivate employees to sustain high levels of customer satisfaction. According to Stershic‚ author of the book “Taking Care of the People Who Matter Most‚ the employees
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1 2 CHAPTER Distribution Customer Service and Logistics If you want a Coca-Cola‚ there’s usually one close by— no matter where you might be in the world. And that’s no accident. An executive for the best-known brand name in the world stated the objective simply: “Make Coca-Cola available within an arm’s reach of desire.” To achieve that objective‚ Coke works with many different channels of distribution. But that’s just the start. Think about what it takes for a bottle‚ can‚ or cup
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Week Three Assignment 5. Explain when and why it is important for a company to globalize. When an organization wants to go global‚ they look at the opportunities in all countries that will permit that organization to enhance the effectiveness of business functions everywhere the organization has operations and then devise a strategy to achieve that goal. The two main reason an organization looks to globalization is for standardization and customization. Standardization uses a
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Discussion 1: “Alternative Evaluation and Selection.” Determine if you would use an attribute-based or an attitude-based decision approach to purchasing (or renting or giving to) the following; pick two (2): a. A present for your romantic partner b. A movie c. A sports car d. A BBQ grill e. A personal trainer f. An i-Phone According to the textbook‚ “attribute-based choice requires the knowledge of specific attributes at the time the choice is made‚ and it involves attribute-by-attribute
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University of the Southern Caribbean School of Business Principles of Marketing Take Home Assignment on Chapter 13-16 Name: __________________________________ ID_______________________DATE__________ Refer to the scenario below to answer the following questions. Section 1. In the 1970s‚ Shipshewana was only a small town with a hardware store‚ a grain mill‚ a shoe store‚ a small restaurant‚ and a grocery store. Over the next two decades‚ the small town transformed into
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Reading Read the text and answer the following questions. A) Carl Lewis was born on July 1. 1961 in Birmingham‚ Alabama. Introduced to track and field by his athletic parents‚ Lewis first broke the long jump record while in high school. In 1984‚ he returned home with 4 gold medals after his first Olympics. Later‚ participating in the Summer Olympics of 1988‚ 1992 and 1996‚ he won another 5 gold medals and a silver one. He was also named ‘ athlete of the year’ 3 years in a row by Track and Field
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MODULE ONE Quiz This assignment assesses lecture and textbook understanding; use those resources to answer the 10 questions below in at least two solid sentences each. Work must be written in your own words and adhere to proper spelling‚ grammar‚ and mechanics. I. Lecture A. How do human actions disrupt the proper functioning of ecosystems? There are two ways that humans disrupt the proper functioning of ecosystems. One is by altering the structure of natural landscapes. Tearing down trees‚ which
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Learning Team Reflection FIN/571 2014 Learning Team Reflection Owners and managers in the business need to make working capital management decisions such as inventory management‚ cash-flow management‚ accounts receivables‚ and supplier or vendor trade credits to ensure the company has sufficient cash-flows to pay short-term obligations. There are a few different working capital strategies a business can employ. Flexible current asset management involves holding large cash balances
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Quiz 1 1. Sociologists study information systems with an eye to understanding: a. how systems affect individuals‚ groups‚ and organizations. b. how human decision makers perceive and use formal information. c. how new information systems change the control and cost structures within the firm. d. the production of digital goods. 2. From a business perspective‚ raw data is transformed systematically during various stages‚ transforming it into valuable information‚ in a process called:
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Question 1 (1 point) Dr. Martinez wants to conduct research on university students’ sexual behavior. After designing the study‚ he must Question 1 options: publish his results in the popular press so all subjects can read about themselves. notify college administrators about which students are participating. demonstrate to a research review board that ethical guidelines will be followed. show that his ethnicity will not bias his results. Save Question 2 (1 point) Some products associated
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