guide Dr. Shanthi Venkatesh for her timely response and all the guidance which helped me to complete this project. I would like to thank to my external guide Mr. Umesh Mathur (Regional Auditor at Samsung) who helped me to understand about the SAMSUNG Products as well as project work was concerned. I dedicate this project to the Dealer’s of Pune who were extremely kind and helpful to me to complete this project‚ without their co-operation it would not be possible to research a few places‚ which I did‚
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Blue Ocean Strategy Stephanie Copenhaver MKT/421 December 15‚ 2014 Fritz Beiermeister Blue Ocean Strategy What is Blue Ocean strategy and the importance of it? Blue Ocean Strategy is the creation of a new product that is not used in the market and there will be no competitors for this product. By having no competition in this market place it will help decrease the company’s costs but will give the company new customers so the value will go up. It is a theory that was created by INSEAD professors
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NEW PRODUCT PROPOSAL FORM Author and Title Information Working Title: Product Type (book‚ monograph‚ pamphlet‚ textbook‚ e‐book‚ app‚ etc.): Author(s) information: Full Name: Job Title: Work Affiliation: Business Address: Business Email/Phone/Fax: Primary Author Contact (if more than one author): Subject Matter Please tell us briefly the topic of your product: What is the source of this product (original research
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TATA MOTORS PROJECT REPORT ON • Training Need Identification & Calendar Finalization of White Collars • Training Effectiveness & Analysis • Preparation of Training Almanac & Its Release SUBMITTED TO- Ms APOORVA KAPOOR MANAGER HUMAN RESOURCE LUCKNOW PREPARED BY- AKANSHA MEHROTRA PGP (08-10) IILM INSTITUTE FOR HIGHER EDUCATION ACKNOWLEDGEMENT “A novice cannot do a great task. A great many number
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right moment it guarantees the quality of our products through a new technology that also allows the conquest and settlement of large sections in the market such as: shopping center‚ supermarkets‚ schools‚ metro stations and so on. Pioneering is the right word for this system which consists in extracting‚ chilling the buko juices hygienically and safely‚ keeping its natural properties. This system also favors a practical way of dealing with a product that was formerly available to consumers only
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the purpose of improving decision making related to the identification and solution of problems and opportunities in marketing.” - Malhotra (2003) Importance of Marketing Research Introducing new products into international markets Uncovering international opportunities for existing products Ensuring marketing decisions are made on the solid foundation of knowledge BLUNDERS IN MARKETING (1) A Japanese hotel notice board: “You are invited to take advantage of the chambermaid”; Acapulco
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MKT 4010 Marketing strategy for Management Nowadays in any business success‚ marketing always plays as a key part and have the most important role in doing business around the world. According to the economic in the real world nowadays is quite down‚ it makes many companies were shut downed or took over‚ and also have a new business enter in the market so the marketing is the important factor to make the business running and succeed. Marketing is the process of introducing and promoting
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these clothes due to comfort and quality. f. Brushed teeth and put on makeup. Purchased items due to loyalty and quality. g. Drove to school. Purchased SUV due to brand loyalty and style. 2. If a producer creates a really revolutionary new product and consumers can learn about it and purchase it at a website‚ is any additional marketing effort really necessary? Explain your thinking. I believe additional marketing is necessary. Most consumers do have web access‚ but there are consumers
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Product Proposition Positioning statement: Slogan: “Plunge Into Refreshment” A fresh fruit juice with unique mixed flavors and combinations‚ which favour New product development and creating the scope for demand expansion and there by market for their product. Product Positioning (benefits‚ performance‚ quality‚ usage): Benefits: Ohayo as premium 100% juices made with combined fruits. Along with these all-natural‚ healthy ingredients‚ we hope to achieve status targeted for youth in achieving a healthier
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1.1 Choose a product or service that could be promoted. Explain how and why you would promote that product or service. Identify at least three types of personnel you could use to help you plan and organise the promotion. What role would they play? How would their skills and experience help you? At work we are currently promoting our GPS products. We have chosen to promote these via direct marketing and by targeting certain business types. I liaised with our sales consultants‚ who talk to these
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