The Final Exam includes six questions to be answered. The first one is to develop a comprehensive case analysis of Cerner Corp using your personal knowledge of information you have learned in the class relative to the marketing and the six core outcomes presented in the syllabus and listed below: 1. Explain the importance of the marketing mix. 2. Describe and analyze the marketing management functions. 3. Explain the elements of a marketing plan. 4. Describe the stages of the product life cycle
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Financial Indicators Decision Making Simulation Form Date: 9/11/2013 1. What cost cutting options were chosen? Explain why those were chosen. The cost-cutting that was chosen is to downsize staff and reduce benefits. Downsizing staff will give a moderate savings of $ 5‚030.604 per year and control rising costs. Additionally‚ hospital staff will be given a 60 day notice. Laid off staff will have assistance in searching for new jobs
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From: The Crisis Team Date: July 20‚ 2013 Subject: Financial Crisis Robert Special‚ the company’s Chief Financial Officer has recently resigned because there are speculations against him regarding inappropriate use of accounting practices. The U.S. Securities and Exchange Commission (SEC) is investigating the issue at hand and our company’s accounting practices. Based on the documents they have requested‚ the SEC believes the issue concerns revenue recognition. Along with this memo to management
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STUDY Before the Exam Question 1 Macy’s is considered which type of organizational customer? Answer | | Producer. | | | Intermediary. | | | Government. | | | Nonprofit. | 2 points Question 2 "From a marketing perspective‚ product quality primarily depends on‚ " Answer | | the price of a product. | | | a product working as it is supposed to work. | | | quality control procedures used during manufacturing. | | | the customer’s specific requirements and
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Week Three Assignment 5. Explain when and why it is important for a company to globalize. When an organization wants to go global‚ they look at the opportunities in all countries that will permit that organization to enhance the effectiveness of business functions everywhere the organization has operations and then devise a strategy to achieve that goal. The two main reason an organization looks to globalization is for standardization and customization. Standardization uses a
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FINAL EXAM#06044100 PENN FOSTER STUDENT ID# 21877046 What’s required to implement an organization commitment to social responsibility? What are the main obstacles to implementing socially responsible policies? Name specific actions that can be taken toward increased social responsibility. In order to implement an organizations commitment to social responsibility it is necessary to identify values held by society‚ how the organization intends to address‚ and then develop
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Name: Kristie Foster Due Week 5 - Day 7 Complete the following exam and post it to the Assignment section. FINAL EXAM 1) A portfolio with a correlation of +1 is not a well-diversified portfolio. What must you as an investor do to structure a portfolio with negative correlation? As an investor to structure a negative correlation portfolio‚ you must add more negative correlated stocks to the portfolio‚ which should offset the positive correlated stock. By doing this it will bring the positive
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Marketing University of Phoenix Marketing Marketing is the strategic planning a company or entrepreneur does before launching a product to the public. Many consumers when hearing the word marketing confuse it with advertising which is a part of marketing a product but only a small part of the process and usually the results of research and product development. Marketing is the development of a concept not the advertising of that concept. The strategic plan behind a good marketing program
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Marketing 303-Final Review Sheet (Part I) Multiple Choice 1. The promotional mix 2.coupons 3. Strategy that stimulates more consumer demand for products 4. Different types of advertising 5. Different types of advertising 6. Ads in unconventional places 7. Coupons‚ premiums‚ contests‚ free samples‚ and frequent buyer programs 8. loyalty marketing programs 9. point-of-purchase promotion 10. personal selling versus advertising or sales promotion 11. Elaboration Likelihood Model of
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Marketing Final Exam Study Notes Chapter 8: Developing New Products Product: anything that is of value to a consumer and can be offered through a marketing exchange -goods‚ services‚ place‚ ideas‚ organizations‚ people‚ or communities all create value Why do firms innovate? Innovation: the process by which ideas and transformed into new products 1. changing customer needs 2. market saturation 3. managing risk through diversity: a product doing bad can be offset by a product doing good
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