"Mkt 421create an advertising plan identify public relations opportunities for the product or service" Essays and Research Papers

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    Financial Public Relation

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    Financial Public Relations What is Financial PR? Simply put‚ communicating with the financial public is known as financial public relations. But‚ then‚ if all publics are equal in the eyes of PR‚ how do some publics come to gain special importance with the same PR? In fact‚ these special publics are quite sizeable in number and form dominant groups in the domain of financial public relations. They matter more to the organization although no PR and management can ignore any public‚ and effective

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    PRODUCT AND SERVICES:

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    1. Product: Our company provide a new unique product in Vietnam market that is clay flower art. Clay Flower art are handmade with air-dried clay. They are long-lasting‚ flexible and crack resistant. These clay flowers are incredible artificial flowers and with a unique elegance that others cannot achieve. Clay Flower Art is suit for a special occasion or event‚ as part of a collection at home‚ or as a special gift. The product is made from durable material that is easily looking

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    Public Services

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    transparency in the operation of these public institutions‚ upgrading of the skills base with modernisation of its functional principles‚ procedures and systems; and. the development of a realistic remuneration policy based on performance (Carlos‚ 2009‚ p731). To discuss the development of performance management‚ I could use many examples within the public sector however I am going to concentrate on three key examples: Local Government‚ Health services and Fire and Rescue Service. I will focus on the performance

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    MARKETING COMMUNICATIONS: ADVERTISING‚ SALES PROMOTION‚ AND PUBLIC RELATIONS MULTIPLE CHOICE QUESTIONS 1. Another name for a company’s marketing communications mix is: a. the advertising program. b. the sales force. c. the image mix. d. the promotion mix. Answer: (d) Difficulty: (1) Page: 470 2. Which tool of the promotional mix is defined as any paid form of nonpersonal presentation and promotion of ideas‚ goods‚ or services by an identified sponsor

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    The functions of Public Relations (PR) can be grouped into two loose categories: organizational and societal. Many viewpoints of the functions fall into both categories and are not mutually limited. The scope of organizational functions of PR involves actions concerning the company‚ and societal functions of PR interests ’ activities regarding society. Organizational functions of PR are activities that interact with or affect organizations while societal functions of PR have to do with actions that

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    Public Relation Models

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    Introduction The purpose of this essay is to achieve better insight into the different methods of conducting real-life public relations nowadays. Theoretically‚ several models have been developed to categorize the different types of PR practice/practitioners; analyzing the usage of these models by PR professionals will reveal the extent to which they are valid in real life. Because these models deal with the communication-flow involved in PR‚ the essay will begin with a basic outline

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    The Role of Public Relations A career in public relations consist of a broad range of ethics all for the sole purpose of communicating with other people‚ companies and to inhibit a better working environment. Public relation workers deal with numerous ways of getting the message out to organizations and to the public where one will realize whether or not they have created publicity for a specific trademark or person. Public relations is a beneficial system that uses communication processes to

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    Public Services

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    Citizenship Assignment 4 How do The public services ensure they have a diverse workforce? The public services ensure they have a diverse workforce in many ways‚ The main way they maintain a diverse workforce is by offering a place in the work place to all people no matter what your skin colour or you cultural background‚ another is they will accept anyone no matter what their religion. The public services also put out schemes‚ like they will put out polls about having a diverse workforce‚ they

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    Public Services

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    styles that are used by the public services. I will use relevant case studies and decide the different types of leadership styles that exist and I will comment on their advantages and disadvantages. The dictionary definition of leadership is ‘Rules‚ guides or inspires others.’ The Oxford English Dictionary definition of leadership is: [1] "The action of leading a group of people or an organization‚ or the ability to do this." Leadership Styles used in the Public Services AUTHORITARIAN: This

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    Public Relation Proposal

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    An introductory paragraph about what your PR company aims to help the client with an executive summary. · Objectives of the PR campaign Change in public perception/attitude‚ Build media relationships‚ etc. · Target audience for your client Know the demographic you¹re targeting. Challenges your client might face - Find out what they are and create ways to solve them. · Situation/Competitive Analysis Know what the competition is doing and your client¹s strengths and weaknesses. · Strategies

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