Yinan Yang MKT 300 John Eaton Dec. 10th.2012 Simulation Paper Q1+Q2 Major Decision: A. Company Name: In this first quarter‚ I used a name “High tech ” for my new company. I choose this name is because the company is about computers and high technology can totally represent the meaning. B. Target Market: At the point of Q1‚I chose the workhorse as my first target segment. This is because workhouse is the medium kind of computer‚ customers will be much more than the other two. People
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[pic] MID-TERM EXAMINATION – SPRING 2012-2013 |Course Code: MGT 420 – INDE |Course Name: Supply Chain Management | |Date of Examination: March 27‚ 2013 |Time of Examination: 16:00-18:00 | |Location of Examination: TBA |Instructor(s): DR. CHRIS (IDRIS) ENYINDA
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Assessment activity 1 1.1 In conducting research on behalf of your organization or for a client organization‚ what factors could influence the choice of sources used? The intention of the research and also the types of products and services. 1.2 Why can data and information cross-checks and cross-references be necessary when doing research? It is important not to rely on a single piece of information if you can avoid it‚ so also look for corroborating evidence unless the source is absolutely
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1) A small manufacturing firm has just experienced a rapid drop in sales. The marketing manager thinks that he knows what the problem is and has been carefully analyzing secondary data to check his thinking. His next step should be to A. conduct an experiment B. develop a formal research project to gather primary data C. conduct informal discussion with outsiders‚ including intermediaries‚ to see if he has correctly defined the problem D. develop a hypothesis and predict the future
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1) Big Fizz Co.‚ a manufacturer of cola-flavored drinks‚ wants to add packaged fruit juices to its existing product line. Big Fizz must make some decisions regarding packaging and branding the fruit juices. These decisions would fall under which variable of the marketing mix? A. Product B. Place C. Promotion D. Price 2) Hewlett-Packard sells personal computers through specialty computer stores‚ electronics superstores‚ and its own Internet site. What is the marketing mix variable that is
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Far Eastern University Institute of Accounts‚ Business and Finance A Marketing Research on Determining the Factors that Affect High School Graduating Students on Choosing a School Submitted by: Lugue‚ Nicole Anne S. Aquilera‚ Anne Margarette R. Corpuz‚ Kim Renzel C. Gabay‚ Maria Ellaine M. Gaza‚ John Ronel V. Submitted to: Professor Aristotle Chico July 20‚ 2013 I. Statement of the Problem 1. Does price or tuition fee becomes
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Abstract Willbros Group‚ Inc. is a global contractor specializing in energy infrastructure serving the oil‚ gas and power industries. Their offerings include engineering‚ procurement and construction‚ refinery turnarounds‚ pipeline construction‚ and pipeline to the US government and companies worldwide. Currently‚ Willbros employs over 3‚000 employees of which 1‚000 work in manufacturing locations across the states and the world. The manufacturing managers recently stressed the inconvenience of
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The American legal system‚ a direct descendant of the English legal system‚ began to develop in 1066 and is always evolving. However‚ the main principles or the “backbone” of this legal system remains the same. The different sources of American law include the Constitution‚ state constitutions‚ statutes‚ common or “case” law‚ a body of administrative regulations‚ and court rules. The most important among these various sources of law‚ other than Constitutional provisions‚ is common law. The common
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1. (TCOs 1‚ 8). What does KSAO stand for with respect to training? Give one example for each letter in your explanation for the job of Professor of Human Resource Management. (Points : 35) KSAO or Knowledge‚ Abilities‚ Skills‚ and Other Characteristics (KSAO) tests are metrics used either during training or hiring processes to evaluate applicants and trainees. The KSAO will typically measure several areas of competency and will use a weighted metric for analysis. The following examples are what
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Michelle Young MKT 568 2/5/2015 McDonald’s and Obesity 1. How should McDonald’s respond when ads promoting healthy lifestyles featuring Ronald McDonald are equated with Joe Camel and cigarette ads? Should McDonald’s eliminate Ronald McDonald in its ads? McDonald’s should respond to Ronald McDonald being compared to Joe Camel by showing positive aspects of Ronald and how he is a positive influence on children. I don’t think McDonald’s should eliminate Ronald completely‚ eliminating him from ads
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