SALES PROMOTION PROJECT OF KURKURE Launched in 1999‚ this perfect ’namkeen’ snack‚ fully developed in India‚ has become the torch bearer of fun and lovable human quirks. It developed an even stronger identity through celebrity associations with Juhi Chawla [2003] and Kareena Kapoor [2008] Named after the Hindi word for "crunchy"‚ Kurkure is a cheeto-like snack and is the flagship of Frito Lay’s Indian division. It is marketed by Hirani Industries Corp. (USA incorporated company)in Kenya. It is one
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Ronald Coase noted‚“The cost of doing anything consists of the receipts that could have been obtained if that particular decision had not been taken.” For example‚ the opportunity set for this Friday night includes the movies‚ a concert‚ staying home and studying‚ staying home and watching television‚ inviting friends over‚ and so forth. The opportunity cost of taking job A included the forgone salary of $102‚000 plus the $5‚000 of intangibles from job B. Opportunity cost is the sacrifice of
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OPERATİON MANAGEMENT BENCHMARKİNG TABLE OF CONTENTS 1. INTRODUCTİON 2. WHAT IS BENCHMARKING? 3. TYPES OF BENCHMARKING AND LİMİTATİONS 4. COSTS İN BENCHMARKİNG 5. CRITICISMS OF BENCHMARKING 6. ETHICAL PRACTICES CONCERNING BENCHMARKING 7. XEROX CORPORATION 8. CONCLUSION 9. REFERENCES 1. INTRODUCTION It is often stated that those who benchmark do not have to reinvent the wheel. By following others one can make improvements and not focus on stale ideas
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Raymond is a sales manager at Granite‚ Rock and Sand‚ and is in jeopardy of losing his job if he does not improve his unit’s sales performance. Joe cannot afford to lose his job because he will not be able to pay his mortgage on his new home. He began to interview candidates for a vacant position in this unit‚ where he is approached by a candidate‚ Jessica Morris‚ a former employee of Granite’s competitor‚ Silt‚ Sand and Such. She offered Joe inside information on Silt‚ Sand and Such that would help solve
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Percent-of-Sales Method The percent-of-sales method is a technique for forecasting financial data. When forecasting financial data for strategic planning‚ budgeting‚ or for developing pro forma financial statements‚ analysts can use the percent-of-sales method of forecasting to create reasonable projections for certain key data. The idea is to see how a financial statement account item relates historically to sales figures‚ and then to use that relationship to project the value of those financial
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Effective Role Playing in Sales Training Posted on September 25‚ 2012 by John Asher Top salespeople approach their careers in a similar fashion as professional athletes. They practice‚ drill and rehearse all of their skills so that they can execute them without even thinking about it‚ and do not ignore any area of the sales process. It is useless for a salesperson to make a great presentation if she does not know how to close. And closing and getting the money will not lead to referrals unless
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efficient delivery of their products and services. But still‚ some small and medium-scale companies still rely mostly on pure human efforts to do some tasks. Through Sales and Inventory System‚ the importance of computerization is vastly utilized. A system is a set of detailed methods‚ procedures‚ and routines established or formulated to carry out a specific activity‚ perform a task‚ or solve a problem. Sales and Inventory System is one of the most important systems on process of any business
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Company Selling/Customer Service Jardine Cycle & Carriage was a leading distributor of motor vehicles in Singapore. So successful had its efforts been in developing the market for its flagship brand of Mercedes Benz cars that parallel importers entered the market to compete for a slice of the pie. C&C had tried to counter the parallel importers through various means such as negative advertising‚ withdrawal of warranty services and discrimination against Mercedes that were not purchased from the
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US Milk Sales Declining Even Though ‘Got Milk’ Marketing Campaign is Praised Joshua A. Stump Bethel College US Milk Sales Declining Even Though ‘Got Milk’ Marketing Campaign is Praised According to a current study in Age and Aging‚ starting and continuing to drink milk at a young age can lead to improved physical ability and balance at an older age (“New study finds‚” 2012). Because of milk’s inherent attributes of calcium‚ protein and vitamins A and B‚ milk has also been linked to bone strength
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Topic: Dismantling the Sales Machine Author: Brent Adamson‚ Matthew Dixon‚ and Nicholas Toman Dated: November‚ 2013 Source: Harvard Business Review Magazine Dismantling the Sales Machine Sales leaders have long fixated on process discipline. They have created opportunity scorecards‚ qualification criteria‚ and activity metrics—all part of a formal sales process designed to help their team members replicate the approaches of star performers. This is the world of the sales machine‚ built to outsell
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