primary motivations for founding Nau? Ans: The primary motivations of the Nau’s founders was a new retailing concept was to combine the eco-friendly and mountain-climbing chic of Patagonia with the fashion-forward urban cool styles of brands like Prada‚ using eco friendly materials to make the outfits. 2) What kind of entrepreneurial venture is Nau? Ans: Nau is a eco-frieldly start-up technical and lifestyle outdoor apparel company with a design philosophy blending beauty‚ performance and sustainability
Premium Social responsibility Non-profit organization Corporate social responsibility
Fashion and Surrealism: Why Not? Lisa Junor Fashion Design Stage 3 Robert Gordon University Word Count: 2754 Fashion and Surrealism: Why Not? Imagining a world where your dreams and subconscious co-exist with the general happenings of life is surreal however extremely alluring. Surrealist artists and fashion designers have a steady belief in this fantasy and have attempted to achieve this through the work of art and fashion. Throughout
Premium Surrealism Surrealist Manifesto Dada
Established in 1958‚ LG Electronics‚ Inc. is a global leader and technological innovator of consumer electronics‚ home appliances‚ and mobile communications‚ employing more than 82‚000 people in over 110 operations‚ including 81 subsidiaries around the world. Comprising four business divisions — Mobile Communications‚ Digital Appliance‚ Digital Display‚ and Digital Media — and with global sales of USD 38.5 billion* in 2006‚ LG Electronics is the world’s leading producer of CDMA/GSM handsets‚ air
Premium Mobile phone
Niche Market Defined According to Phillip Kotler‚ a niche is a narrowly defined customer group. Niche markets primarily consist of market segments within the larger market place who have similar demographic‚ psychographic‚ buying behavior and/or lifestyle characterics. The Fenix Group started with two entrepreneurs‚ Anthony Keung (Chinese) and Masaaki Ogino (Japanese) who shared the same business philosophy‚ which is aiming at niche markets‚ that most times are left untouched or under-served.
Premium Marketing Brand
and accessible luxury. When Krakoff joined Coach in 1996 he helped position the company to lead in the “accessible luxury” segment. By 2000‚ Coach was dominating this market along with other competitors such as Michael Kors‚ Salvatore Ferragamo‚ Prada‚ Giorgio Armani‚ Dolce & Gabbana‚ and Versace. The luxury goods industry had a direct bearing on Coach’s profit potential. This effect can be explained
Premium Economics Globalization International trade
communication skills. There are many ways to determine the proper way to communicate and to miscommunicate. Solving the problem of non-communication in the work place can be easy‚ but at the same time it can be very costly. The movie Devil Wears Prada is a great example of miscommunication. The main owner‚ editor or “CEO” of that corporation talks to the new girl as if she has worked there for years. The new girl is given directions and does not know how to proceed with them because she was not
Premium Communication Nonverbal communication Paralanguage
There is a simple saying” the challenges and opportunities are co-existed”. As a new manager‚ he shall find out what the major challenges and the most valuable opportunities in the chaos‚ to lead the company into an industry from the right road towards the right direction. Since 2008‚ the finance crisis has made the whole world economy completely different. The rate of unemployment keeps quite high in most of developed countries‚ the price of real estate dropped to the historical low in America
Premium Luxury good LVMH Luxury vehicle
Luxottica Group is the world’s leading designer‚ manufacturer‚ and distributor of luxurious and designer eyeglass frames and sunglasses. In 1995‚ Lenscrafters became part of the Luxottica Group. Lenscrafters is now the leading optical retail brand in North America. Lenscrafters pride themselves on offering a wide selection of high-fashion frames and great customer service. Lenscrafters is considered a specialty store within the optical retail market. Lenscrafters product mix consists of eyeglass
Premium Brand Brand management Graphic design
PUMA’s AG Case Adalbert and Rudolf Dassler founded puma in 1924 in Germany. The company was called Gebrüder Dassler OHG‚ and was internationally well known. However‚ the two brothers separated creating Adidas and Puma‚ respectively. Puma had sponsored some of the worlds most famous soccer players‚ positioning itself as one of the most important company in soccer shoes and accessories. In spite of that‚ the son of the founder‚ Armin Dassler‚ take Puma to a point where all product were sold
Premium Athletic shoe Puma AG Brand management
Company Profile Research The position I am applying is an Executive Intern position at Saint Laurent. The position is described to be an executive assistant in the Executive department of luxury retail brand. This position can manage any task given to them with strong responsibility and with forethought. The responsibilities are liaise with president‚ executive assistant and retail director of Saint Laurent America‚ assist in trend reporting and competitive analysis for buying department‚ book
Premium Gucci Luxury good