The Smart Car The Smart car was introduced in 1994 between Mercedes-Benz and the Swiss manufacturer of Swatch watches and was unveiled in 1997. The car was named for “Swatch‚ Mercedes and art.” The Smart car only measures in at 8-feet-8-inches long and is 5-feet-1-inch wide. More than 95% of the components are recyclable. The Smart car is priced in at three different versions. The Pure is at the base level and starts at $11‚590. The Passion is decked out and is most popular and starts at $13
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Market Strategy/ Focus Marketing strategy is a method of focusing an organization’s energies and resources on a course of action which can lead to increased sales and dominance of a targeted market niche. A marketing strategy combines product development‚ promotion‚ distribution‚ pricing‚ relationship management and other elements; identifies the firm’s marketing goals‚ and explains how they will be achieved‚ ideally within a stated timeframe. Marketing strategy determines the choice of target market
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Ju-yung‚ the dominant figure of the Korean economy from 1960 until his death in 2001. Hyundai built its first car in 1968‚ the compact sedan Cortina‚ under license from Ford. In 1975‚ he made his first own model‚ the Pony‚ in collaboration with Mitsubishi. Currently‚ Hyundai has one of the research and development centers most respected in the industry having factories in the United States‚ India‚ China‚ Czech Republic‚ Venezuela and Brazil. In the ’90s‚ South Korea suffered from severe financial
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the world. Daimler distributes a total of more than 100 individual vehicle designs in the product groups’ cars‚ vans‚ trucks as well as buses in about 200 countries throughout the world. The models represented by Daimler incorporate Mercedes Benz‚ Mitsubishi Fuso‚ Western Star‚ Orion bus‚ Thomas Built Bus‚ Detroit Diesel as well as Freightliner. Daimler Trucks North America (DTNA) is an associate of the Daimler group and works as a different organization from Daimler AG. This is chiefly because of the
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Chapter 13 Problem Outline typical PLC with reference one specific industry to capture market shares. Briefly explain the start and end of particular model. Proton Industry level: Automobile Sector of industry level: 1.3 or 1.5 spec Individual product level: Exora‚Perdana‚Saga‚Neo PLC of Proton The product life cycle is an important concept in marketing. It describes the stages a product goes through from when it was first thought of until it finally is removed
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next-generation optical disc format which was jointly developed by the Blu-ray Disc Association (BDA)‚ a group of the world’s leading consumer electronics‚ personal computer and media manufacturers (including Apple‚ Dell‚ Hitachi‚ HP‚ JVC‚ LG‚ Mitsubishi‚ Panasonic‚ Pioneer‚ Philips‚ Samsung‚ Sharp‚ Sony‚ TDK and Thomson). As compared to the current optical disc format such as DVD‚ this new format allows users to record‚ rewrite and playback high-definition (HD) video and store large amounts of
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MECHANISTIC ORGANIZATIONS Metaphors create a method of thinking‚ it compares items of deferent characteristic showing similarities but not differences‚ recently shadow chancellor George Osborne criticising Gordon Brown‚ he said ’Gordon is a man with an overdraft‚ not a plan’ (Metro‚ October 28‚ 2008). Here we can see that the word overdraft is used to describe some of the present characteristics of Gordon Brown in relation to spending. Various metaphors have been used by different writers to
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Case Study: The Hyundai Group Time Context: Summary/Abstract: Like many Korean chaebols‚ Hyundai was established only recently‚ in 1947 as a construction company. But by the end of the 1950s‚ Hyundai Construction grew to become one of the major construction companies in Korea. Then‚ Hyundai expanded businesses primarily in the construction‚ heavy industry and automobile manufacturing sectors during the next two decades to become the largest business group in Korea. During this period
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Just as he was to graduate from Raffles Institutions in Singapore‚ the Second World War broke out; Fortunately‚ he was favored and was given work; ever since then‚ he had been working in the grains department of Japanese industrial conglomerate Mitsubishi between 1942 till 1945 and later started a business with support from his relatives (Kuok Brothers Sdn Bhd) which was a year after the passing of their father’s. Even though his father passing had sadden him and his family‚ he pressed on with the
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Excavator A typical modern excavator: a CAT 325C‚ fitted with quick couplerand tilting bucket. For the AMD CPU microarchitecture‚ see Excavator (microarchitecture). Excavators are heavy construction equipment consisting of a boom‚ stick‚ bucket and cab on a rotating platform known as the "house".[1]The house sits atop an undercarriage with tracks or wheels. A cable-operated excavator uses winches and steel ropes to accomplish the movements.[2] They are a natural progression from the steam shovels and
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