course of action to be carried out within the next 6 months. Issues with ICT Help-Desk 1.CRM and MIS: ICT help desk finds it very difficult to resolve problems related to CRM. The marketing department cannot discontinue using CRM because it can do much more than MIS. ICT is in the process of improving their MIS software but are unable to do so because the time is devoted to solving queries related to CRM. 2.Underutilization: ICT help desk staffs 3 people and faces an underutilization of almost
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MEMORANDUM TO: FROM: DATE: SUBJECT: Ms.Rogers Kailin(Karen) Dong September 3rd‚ 2012 Recommend a cruiser behavior estimation system to improve CRM process As you requested‚ I have investigated the current competitive position and strategies of Carnival Cruise Line (CCL) and implemented the analysis. I suggest that CCL keep promoting the “Fun Ship” theme and make an IT investment in Cruiser Behavior Estimation system by analyzing the consumer behavior activity data. The IT improvement
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option was to use CRM software. By utilizing the customer information within their database‚ they can create a strong CRM program that will differentiate Carnival from competitor cruise lines and ultimately other land vacation destinations. Also‚ CRM would help with cross selling. CRM had been a fad that had recently swept the industry‚ but due to Carnival’s conservative stance toward IT they did not follow suit. Recommendations and Next Steps Once they are ready to implement the CRM system: 1.
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Hilton Hotels: Brand Differentiation through Customer Relationship Management Hilton hotel was founded by Conrad Hilton‚ and established in 1919. It has been operated in 78 countries‚ began with the mobley hotel in cisco‚ texas. The company went public under the name Hilton Hotels Corporation in 1946‚ with a portfolio of 15 properties in 11 states. After spinning off the international unit in 1964‚ Hilton focused on domestic growth in the lodging segment as well as through diversification
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Fan Club One of the Dairy Queen CRM strategies is Dairy Queen Fan Club. The motive of DQ Fan Club is to create loyalty customer through maintain the relationship. According to Melcooper.com (2007) it status‚ building a fan club is a CRM strategies to gain customer loyalty. If want to build a customer base that is exceptionally loyal even fanatical about your store then have to give customers reasons to become fans. Make fans out of customers is to offer them an opportunity to enjoy exclusive benefits
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Management Science and Engineering Vol.2 No.1 March 2008 RESEARCH ON THE RELATIONSHIP AMONG MARKET ORIENTATION‚ CUSTOMER RELATIONSHIP MANAGEMENT‚ CUSTOMER KNOWLEDGE MANAGEMENT AND BUSINESS PERFORMANCE Qi Liyun1 Wang Keyi2 Wang Xiaoshu3 Zhang Fangfang4 Abstract: In the age of knowledge-based economy‚ business must effectively to improve its performance rely on implement customer relationship management and customer knowledge management. Market orientation is a kind of marketing logic which
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innovative IT service company serving start-ups and small and medium enterprises‚ for the expansion of their market in Asia and Europe. SmartCompany had involved the Bangalore-based firm for the development of its customer relationship management (CRM) product. Customer Relationship Management Articles By Date NEWS Real estate firms resort to online reputation managment on social media November 28‚ 2012 | Ravi Teja Sharma & Vijaya Rathore ‚ ET Bureau NEW DELHI: If you are one of the thousands
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Role of Information Technology in Relationship marketing By : Krishna Vaghela Role of information technology in Relationship Marketing The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself." - Peter Drucker “ Abstarct: In today’s market customer is king and every activity gives centre place to the customer because this is time to make your business customer oriented. RM is defined as the identification‚ establishment‚
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ENTERPRISE RESOURCE PLANNING SYSTEMS Enterprise resource planning (ERP) systems integrate the planning‚ management‚ and use of all of an organization’s resources. The major objectives of ERP systems are to tightly integrate the functional areas of the organization and to enable information to flow seamlessly across the functional areas. Tight integration means that changes in one functional area are immediately reflected in all other pertinent functional areas. ERP systems provide the
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need to leverage the economic value of customer information for many years. Since the late 1970’s‚ the bank has searched for and found innovative ways to use its customer data to improve its business performance and how to better serve clients. The CRM data system developed by RBC could capture millions of daily client transactions; the final goal is to serve the customer at the individual level. This RBC’s vision was confirmed by a study realized in 1997 which revealed that customers wanted banking
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