1 Zaia in Macau: A Lesson in Understanding the Chinese Tourist Market ABSTRACT With China’s recent economic growth‚ Chinese tourists have become a major target market for Western companies. In reaching out to this new market‚ Western firms must consider how much to standardize or adapt their products and strategies across cultures. This paper uses the case of Cirque Du Soleil’s Macau show to evaluate this challenging decision. Through interviews with audience members and with a Cirque du Soleil executive
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Implementing a sustainable CSR Strategy through a System Dynamics Perspective: evidences from a Colombian case-study Enzo Bivona (*) ‚ Sonia Herrera Daza (**) Abstract During last decades‚ Corporate Social Responsibility (CSR) strategies received a growing attention from both businesses and non profit organisations. However‚ very often organisations fail to correctly implement a successful CSR strategy. Through the analysis of a case-study‚ this paper tries to demonstrates how a
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2010 Management Information System: McDonald’s case study Idris Sugiarto (21671532) McDonald’s is no doubt the world’s most powerful brand in quick service restaurant industry in terms of market share and brand value. Committed in quality‚ service‚ cleanliness‚ and value‚ McDonald’s must deliver its product to consumers with consistency and efficiency. This report will explore how McDonald’s corporation maintains its operational excellence through support from integration of sophisticated technologies
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http://www.wikinvest.com/stock/ Limited_Brands_%28LTD%29#_note-ltd4 Limited Brands‚ Inc.(2009‚ March 27) Tuck School of Business at Dartmouth. (n.d). Victoria’s Secret. Retrieved Jun 1‚ 2010‚ from http://mba.tuck.dartmouth.edu/digital/Research/CaseStudies/6-0014.pdf Wilkinson‚ N.‚ Woolrath‚ J.‚ Zuloaga‚ M.‚ Roja‚ G.‚ Milyard‚ B Ambartsumyan‚ A. (2010‚ February 15). Victoria ’s Secret Stores Go International:Lingerie Stores To Open Worldwide. Retrieved Jun 1‚ 2010‚ from http://womens-intimate-apparel
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Sales and Distribution Channel Structure of Madura Garments Group B9 Ishan Agrawal (11P081) Jaya S Choubey (11P083) Kumar Rahul(11P087) Abhishek Narayan (11P145) Madhur Paul (11P147) Contents Madura Garments 3 Background 4 Louis Philippe: 4 Van Heusen: 4 Allen Solly: 4 Esprit: 4 Planet Fashion: 5 Madura Fashion & Lifestyle Channel Structure 6 Data on the Channel Structure of Madura Fashion & Lifestyle 8 New Product Development 10 Market Overview 13 Product
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Fuel Hedging in the Airline Industry: The Case of Southwest Airlines By Dave Carter a‚ Dan Rogers b‚ and Betty Simkins c a College of Business Administration‚ Oklahoma State University‚ Stillwater‚ OK 74078-4011‚ Phone: (405) 744-5104‚ Email: dcarter@okstate.edu b School of Business Administration‚ Portland State University‚ Portland‚ OR 97207-0751‚ Phone: (503) 725-3790‚ Email: danr@sba.pdx.edu c CONTACT AUTHOR: College of Business Administration‚ Oklahoma State University‚ Stillwater
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Background& History Carrefour is a French multinational retailer whose headquarter is located in France. Due to successful store models‚ it has become one of the largest supermarket chains in the world (Carrefour Group‚ 2012) and considered to be the second largest retail group after Wal-Mart (Member of Deloitte Touche Tohmatsu Limited‚ 2013). Carrefour operates their stores all over the world‚ especially in three major markets: Asian‚ Europe and Latin America (As figure 1 shown). Alexandre (2000)
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). Kempinski. Retrieved November 5‚ 2011‚ from Hotels of the World: http://www.hotelsoftheworld.com/world/kempinski/kempinski-group.htm Hotels of the world Infor. (2011). www.infor.com. Retrieved nov 06‚ 2011‚ from http://www.infor.com/content/casestudies/kempinski-hotels.pdf/: costumer profile Kempinski Hotels S Kempinski Hotels S.A. (n.d.). Kempinski AG Management Board. Retrieved November 10‚ 2011‚ from Kempinski Hotels: http://www.kempinski.com/en/About%20Kempinski/Pages/ManagementBoard.aspx
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A Seminar Report On “JOINT VENTURE TECNOLOGIES AND GLOBAL COMPETITION” Submitted To PUNJABI UNIVERSITY‚PATIALA “MASTER of Business Administration” Submitted To: - Submitted By: - Ms. Azizinder sekhon Gurpreet
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TABLE OF CONTENTS CONTENT PAGE 1.0 Introduction 3 - 6 1.1 Background to the problem 1.2 Problem Statement 1.3 Research Questions 1.4 Purpose of the study 1.5 Significance of the study 1.6 Delimitations and Limitations 1.7 Definition of Variables 2.0 Review of Literature 7 - 22 2.1 Introduction 2.2 What is the Banking Sector and what institutions make
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