Introduction In this chapter‚ background information of the importance of CSR‚ especially for the cosmetics industry is revealed. In addition‚ the purpose and the scope of this paper are to be described too. Lastly‚ an overview of this paper structure is shown. 1.1 Background of the study Nowadays‚ CSR has become the basis on what organization do well in the rapidly changing global world. Cosmetic companies have been seen as unethical and non-environmentally friendly business practices because
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interview‚ Mistine missed to achieve the expansion on the middle to high income because of its perception of untrustable product due to its cheap price and lack of outstanding quality product. Moreover‚ its low brand image on the main customers‚ for example; the vocational girls‚ may lead the product become an unwanted brand for middle to high-income customers. Also‚ this focus group customer does like the imported brand. They don’t want to use a local Thai brand. These reasons can answer why Mistine can’t
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nearly a billion people‚ is a country of contrasts. India ’s urban population is the main engine that fuels the demand for various cosmetic products. Although Indians are strongly attached and committed to their traditions‚ and culture‚ the advent of television and the awareness of the
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Make-Up Art Cosmetics Make-up Art Cosmetics‚ also known as M.A.C. cosmetics is a highly unique corporation. Its founders and business strategies are rather simple yet extremely effective in contributing to the companies success. The company does not use any fancy business schemes and it is truly concerned with its consumers. In the beginning‚ the company struggled to get started‚ but now a multimillion dollar (and still growing) enterprise‚ M.A.C. probably has some of the most popular and most
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A. Business Analysis: Makeup Art Cosmetics (MAC) was founded in 1985 in Toronto by Frank Toskan and the late Frank Angelo. The BUSINESS PLAN concentrated on targeting young‚ fashionable females by creating cosmetic products which contain unique textures and colours. Using this strategy‚ the company targeted the celebrities and other cosmetic influencers to gain recognition and market share in the younger consumer market. Since its inception‚ the company has grown to become a multi-national
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Advertising Cosmetics in The Modern World While working at John Bull during the Christmas break I learned a lot about what women bought. Surprisingly‚ it was never the fancy bags or watches nor the extravagant perfumes but the makeup items were very popular. I guessed that there must have been a correlation between the many cosmetic company’s ads that were displayed on the walls outside the building and the sale of the products. The ads made various women feel as if these products
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Marketing Planning Report Introduction This report will be based on the organisation ‘MAC Cosmetics’. This report will cover recommendations to improve competitiveness of the company as well as looking over the current environment. To accomplish this a detailed PEST and SWOT analysis will be carried out and analysed. The identification of current target segments for the company will also be carried out and a marketing mix analysis will also be undertaken to see which elements of the mix are most
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When you hear the word “cosmetic” or “make-up”‚ what is the first brand that comes out of your mind? _____________________________ What else? _____________________________ 2) Where did you learn these brands? __TV Commercials __Internet __Friends/ Relatives __Print Advertisements __Malls/ Department Stores __ Others‚ please specify 3) Have seen advertisements from the following brands? Brand Yes/ No Ever Bilena Fashion 21 Avon Beauty Pro Cosmetic Online Shop Nichido
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Through it all‚ the focus has to be on the core consumers—educated‚ youthful-spirited young women. These are the challenges facing Stila Cosmetics‚ a relatively small but growing company in Glendale‚ CA. If that weren’t enough‚ Stila has the daily challenges of achieving the right mix of product formulas in fashion-forward‚ eco-friendly packaging. Stila Cosmetics accomplishes all of these objectives and has forged a close personal bond with its consumers by using guerilla-marketing tactics in which
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Global Cosmetics Industry The cosmetics industry represents one of the most profitable and fast growing market segments in the United States in the past 50 years with cumulative sales of over $32 billion in 2005. The top players in the industry are L’Oreal followed by Procter & Gamble‚ Unilever‚ Shiseido‚ Johnson & Johnson‚ Avon‚ Revlon‚ Estee Lauder‚ Coty Inc‚ and Elizabeth Arden. The industry product categories are identified as cosmetics‚ hair care‚ skin care‚ sun care and perfume‚ which are
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