GlaxoSmith Kline Mission: to improve the quality of life by enabling people to do more‚ feel better and live longer 1. Customer/Marketing: People of all ages who want an active‚ better and long life. 2. Product or Service: Not specified but can be assumed as any product that can extend people’s life and make it better and increase their activity. 3. Market: Not specified but can be assumed to be the entire world. 4. Technology: Not specified. 5. Concern for Survival: Not specified. 6. Company Philosophy:
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Chapter 4. Developing Mission‚ Vision‚ and Values Figure 4.1. Though they are not as good as a crystal ball‚ good mission and vision statements should invoke a desirable future and create uneasiness with the status quo. What’s in It for Me? Reading this chapter will help you do the following: 1. Understand the roles of mission‚ vision‚ and values in the planning process. 2. Understand how mission and vision fit into the planning-organizing-leading-controlling (P-O-L-C) framework
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On executing value delivery of products or services to customers‚ marketing managers need to announce Mission Statement as an appeal‚ a promise (to stakeholders) and guidelines (to staff for acknowledgement and carry out). In details‚ a mission statement states where the business plan aims at with what desired outcomes‚ also to ’’ provide employees with a shared sense of purpose‚ direction‚ and opportunity’’; also by the textbook it consists of five characteristics. (Kotler & Kevin‚ 2009‚ p. 42)
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VISION “To be existing airline and to serve domestic region which prioritize on quality service‚ with the best human resources in order to support company development and employee welfare” A focused concept Vision statement above has described that Sriwijaya Air want to be part of Airline competition‚ not only in Indonesia but also in Asia‚ As a one of existing airline in Indonesia and serving almost all destination in Indonesia‚ Sriwijaya Air has felt to maintain their quality on services
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Demystifying the Mission Statement Why is something so important so difficult? Here’s plain talk about how to make your mission statement genuinely useful. ByJean Vo@ he creation or revision of the mission statement for a nonprofit organization looks so simple on the surface. Yet‚ this very basic and important project can take many months of laborious and often conflicting discussion by the governing body and management staff‚ or‚ according to Drucker‚ can “cause controversy‚ argument‚ and
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MODULE LEADER Miss Grace Sharkey ASSESSMENT A Mission statements may play an important role in the strategic management process but the creation of a ‘sense of mission’ is even more beneficial to organisations Submitted by Lukas Radzevicius 20th October 2010 2201words This essay is to debate the question whether the role of a mission statement is as important and beneficial as sense of mission and if they can work as two separate functions in the strategic management
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A company mission‚ vision‚ and value statement is essential the company’s future. Executives spend a great deal of time developing a strategic plan for the company. A strategic plan is a guide that defines a strategy‚ direction‚ and decisions. Organizations allocate its resources to pursue this strategy. The mission‚ vision and the values must be in place in order to develop an effective strategic plan. International Business Machines (IBM) is the world’s largest information technology company
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Analysis of the mission and vision of OMV Petrom company and SWOT analysis Name: OMV PETROM S.A. Primary business/ activity: The company has activities in the business segments of Exploration and Production‚ Refining‚ Marketing‚ Gas and Power. Major markets: Petrom has proved oil and gas reserves of 854 mn boe‚ a maximum refining capacity of 8 million metric tones per year‚ approximately 540 filling stations in Romania and 270 filling stations in Moldova‚ Bulgaria and Serbia. Short history:
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business. SMB is now at a greater advantage to champion the iconic San Miguel brand across the Asia-Pacific region. From a single product produced in a single brewery in 1890‚ SMB has developed an array of popular beer products over the past century‚ catering to the distinct tastes and preferences of beer drinkers across all segments and markets in the Philippines. Today‚ it carries a portfolio of ten strong and popular beer brands: San Mig Light‚ Red Horse Beer‚ Cerveza Negra‚ Gold Eagle Beer‚ San Miguel
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Company G Comparative Income Statements December 31‚ Years 12 and 11 Year 12 #N/A #N/A #N/A Year 11 123‚708‚000 86‚409‚000 37‚299‚000 25‚827‚000 222000 2‚316‚000 28‚365‚000 #N/A 23‚478‚000 267000 2‚163‚000 25‚908‚000 11‚391‚000 2‚349‚000 -45‚000 153‚000 2‚457‚000 2‚261‚231 10.01% -16.85% 7.07% 9.48% 19.85% 183000 384000 -201000 #N/A 117000 366000 -249000 11‚142‚000 66‚000 18‚000 48‚000 2‚309‚231 66.41% 4.92% -19.28% 20.73% 5‚052‚000 #N/A 4‚419‚000 6‚723‚000 633‚000 1‚676‚231 14.32% 24
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