describing the conventional treatments used to manage the symptoms of IBS and in more detail the use and benefits of psychological interventions like hypnotherapy of which a variety of techniques can be used to manage symptoms and provide relief. A conclusion will form the final part of this assignment‚ summing up the reasons for and benefits of hypnotherapy as a treatment for Irritable Bowel Syndrome. Any scripts designed to be used to relieve and manage the various symptoms of IBS will be included in
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Alli Weight Loss Plan Advertisement The “Alli Weight Loss Plan” advertisement in the January 18th 2010 issue of People magazine is effective because of the informational packed two-page spread‚ the vibrant multicolored picture‚ and the way the bold banner intertwines with the emotion in the picture. The “Alli Weight Loss Plan” advertisement is effective because of the informational packed two paged spread. The first page has six separate informative blocks‚ with breaks in between
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P.P. is a 4-year-old boy who presents to the pediatrician’s office with pain in his right ear. Subjective Data Mom states that her son woke up in the middle of the night crying two nights ago. She gave the child ibuprofen‚ and he went back to sleep. Last night he woke up in pain‚ and he was inconsolable. She felt he should be seen by the physician. Attends preschool program Lives with mother Father estranged Objective Data TM appears inflamed – it is red and may be bulging and immobile
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7 Myths About Weight Loss “We’ve been indoctrinated with bad information about dieting and exercise that kills whatever chance we might have of getting thinner and healthier”‚ says Jonathan Bailor‚ author of a groundbreaking new book‚ The Calorie Myth. Myth 1: You need to count calories to lose weight. Studies have shown that counting calories does not keep off body fat in the long-term. Prior to food being mass-produced‚ obesity was not an issue. Our ancestors had no system to track calories
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1. How does Metabical compare to current weight-loss options? * It was the only prescription drug to achieve the FDA * No side effects * Moderate weight loss for overweight people not the obese like other weightloss drugs * Dual layer controlled realise formulation. First layer appetite suppressant‚ 2nd layer is the fat blocker. Low dose levels of chemicals‚ so doesn’t cause heart or liver diseases. 2. What are the pros and cons of the forecasting methods presented by Printup
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Communications Strategy for a New Weight-Loss Drug Case Study Case Article:Click Here Questions for Analysis 1. Metabical is faced with the task of positioning their product in the marketplace. Using the information from the case and your assigned readings‚ who are the key target segments for Metabical and what points of difference should be directed to each segment? Key Segments for Metabical are 1. End consumer(the patient) - Over weight adults in US (BMI 25-30) 2.
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Word Count: 1789 words) “What is hypnosis?” Year 1: Hypnotherapy and Counselling Module 1 CONTENTS Introduction – what is hypnosis? How does hypnosis work? What is hypotonic trance? Affect and healing power of hypnosis History of Hypnosis Conclusion Bibliography Introduction – what is hypnosis? What is hypnosis? The British Society of Clinical and Experimental Hypnosis states: "Hypnosis usually involves the person experiencing
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HBS Case: Metabical: Positioning and Communications Strategy for a New Weight Loss Drug 1. What is the decision-making process for Metabical? Who is involved? Metabical needs to decide whom to sell and what means to use in order to reach this group successfully. This decision has to be taken by Printup and her marketing team. The target market should be identified; first of all‚ the segmentation of the market needs to be done in order to analyze which segment of the market would be more attracted
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beliefs are coherent‚ flexible and non-extreme whereas irrational beliefs are not coherent and can be extreme‚ unrealistic or non-pragmatic (Hyland & Boduszek 2012) in some cases leading to self-sabotage. Rational Emotive Cognitive Behavioural Hypnotherapy (RECBH) stems from the Rational Emotive Behaviour Therapy (REBT) model first proposed by Albert Ellis in 1955 and dealing with healthy and unhealthy psychological functioning and how we might increase the former and decrease the latter by helping
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Part I: Consequences Part I of The Weight of the Nation discussed the effects of the obesity epidemic in America. It immediately grabbed my attention when they stated that more than 18% of American children are obese. Two-thirds of America (or 68.8%) is overweight or obese. There is a strong connection between a high BMI and diabetes mellitus and hypertension‚ especially when accompanied by a high percentage of abdominal fat. I found it interesting‚ and important‚ that the first woman who shared
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