Week 10 Promotion The Promotion Mix • Advertising – – – – Can reach geographically disperse buyer masses Seller can repeat the message several times It is impersonal and one-way Could be costly in some media • Personal selling – – – – Implies personal interaction between two or more individuals Most efficient tool to create preferences‚ convictions and actions Allow creation of relationships Most costly promotional tool‚ requres long term commitment Fundamentals of Global Marketing © Juan
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Chapter 10 Problems 1. How much interest would be earned (on a simple interest basis) from a three-day money market loan for $1 million at an interest rate of 12 percent (annual rate)? Suppose the loan were extended on the third day for an additional day at the going market rate of 11 percent. How much total interest income would the money-market lender receive? Interest owed at 12% for 3 days would be: $1‚000‚000 (.12) (3/360)=$1‚000. Additional interest owed for 1 more day: $1
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Chapter 10 Contracts TEST BANK 1. The ______________ evolved in commerce over the centuries. a. law of contracts b. law of commerce c. law of trade d. law of documents e. law of freedom ANSWER: a (page 262) National: AACSB Analytic; Communication; AICPA BB-Legal 2. The ______________ evolved in commerce over the centuries. a. law of invention b. law of commerce c. law of trade d. law of documents e. none of the other choices are correct ANSWER: e (page 262) National: AACSB Analytic; Communication;
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TEN COMMANDEMENTS (KANTER‚ STEIN AND JICK 1992) 1. Analyze the organization and its need for change. Managers should understand an organization’s operations‚ how it functions in its environment‚ what its strengths and weaknesses are‚ and how it will be affected by proposed changes in order to craft an effective implementation plan. 2. Create vision and common direction. One of the first steps in engineering change is to unite an organization behind a central vision. This vision should reflect the
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by their neighbours. This is more so because they share the relatively limited economic space in world markets. In this unit‚ we will compare India’s developmental experiences with two of its important and strategic neighbours — Pakistan and China. 10 C OMPARATIVE DEVELOPMENT EXPERIENCES OF AND ITS NEIGHBOURS INDIA After studying this chapter‚ the learners will • figure out comparative trends in various economic and human development indicators of India and its neighbours‚ China and Pakistan •
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NORTHCENTRAL UNIVERSITY ASSIGNMENT COVER SHEET Learner: Jenn McReynolds THIS FORM MUST BE COMPLETELY FILLED IN Please Follow These Procedures: If requested by your mentor‚ use an assignment cover sheet as the first page of the word processor file. The assignment header should include the Learner’s last name‚ first initial‚ course code‚ dash‚ and assignment number (DoeJXXX0000-1) justified to the left and the page number justified to the right. Keep a Photocopy or Electronic
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How sensitive is return on capital to the forecast assumptions in case Exhibit 8? An increase in cash operating expenses decrease NOPAT‚ which in turn makes ROC extremely sensitive when this ratio goes up; in general when total operating expenses go up NOPAT goes down‚ thus ROC goes down. In addition if the COGS increase this drastically drops ROC. The total assets has a big impact on ROC an increase of 1000m increased ROC by a full 1.5 percent. The ROC is also very sensitive to the Price to Earnings
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Internal control and accounting systems Mapping of your evidence to outcomes and criteria Title (and reference number) Level 4 Learning outcomes – learners will: Assessment criteria – learners can: 1.1 Describe the purpose‚ structure and organisation of the accounting function and its relationships with other functions within the organization. Explain the various business purposes for which the following financial information is required • income statement (profit and loss account) • forecast of
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Module Ten: Text Questions Review Questions 1. What is a questioned document? Describe at least one example of something that might be a questioned document. A questioned document is any document that might be under question or suspected of being a forgery. Many times they can be letters‚ driver’s licenses and sometimes lottery tickets. 2. What is an exemplar? What are the best types of exemplars? An exemplar is an original document that is used as comparison for the questioned document. The best
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The International Monetary System Chapter Outline Opening Case: Argentina’s Monetary Crisis Introduction The Gold Standard Mechanics of the Gold Standard Strength of the Gold Standard The Period between the Wars‚ 1918-1939 The Bretton Woods System The Role of the IMF The Role of the World Bank The Collapse of the Fixed Exchange Rate System The Floating Exchange Rate Regime The Jamaica Agreement Exchange Rates Since 1973
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