v. Alza Corp.‚ the court found independent standing as the licensee had completely unrestricted rights to sue for infringement. The licensor‚ University of California‚ gave an exclusive license to Ciba-Geigy. Alza claimed that Ciba-Geigy lacked standing‚ but
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Target for Lite (1970): 21-34 year old males with blue-collar occupations‚ who were the heavy users of the beer category Insight for Lite (1970): Heavy users of beer (from the above demographic segment) prefer a beer that they can enjoy more of while not compromising on the taste. Position for Lite (1970): Great tasting beer that had fewer calories and doesn’t fill you up Promotion strategy (1970): Advertising on television during sports programming with ex-athletes and other beer-drinking
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Recommendation: Mountain Man Brewing should create a new market strategy and introduce a line extension of Light Beer to expand their portfolio and create new sales among non-existing customers. This line extension will target the younger drinkers and women in the East Central Region and will increase sales and create profit within 2 years. Rationale: 1. Light beer sales will be profitable within 2 years. The first year MMBC will lose $486‚374. However‚ in 2007‚ the second year‚ MMBC
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Case Study I Strategic Issues in the United Kingdom (UK) Brewing Industry Submitted by Strategic Issues in the United Kingdom (UK) Brewing Industry 1- From the information collected on the brewing industry‚ suggest at least two possible research questions. The first possible research question is: What is the relationship between acquisitions and mergers among the companies in the United Kingdom (UK) brewing industry and the profit margins of the companies? The second
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ALICE M. BATCHELDER‚ Circuit Judge. Page 807 512 F.3d 807 (6th Cir. 2008) 85 U.S.P.Q.2d 1481 NCR CORPORATION‚ Plaintiff-Appellant‚ v. KORALA ASSOCIATES LTD.‚ Defendant-Appellee. No. 06-3685. United States Court of Appeals‚ Sixth Circuit. Jan. 16‚ 2008 Argued: Feb. 1‚ 2007. Appeal from the United States District Court for the Southern District of Ohio at Dayton. No. 04-00407-Michael R. Merz‚ Magistrate Judge. Page 808 [Copyrighted Material Omitted] Page 809 [Copyrighted Material Omitted] Page 810
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third degree if the property stolen falls under one of 14 qualifications‚ one of which is a stop sign. In the time between the last week of January and the first week of February‚ after a night of hanging out with friends‚ our client‚ Thomas Miller‚ along with co-defendants‚ Chris Cole and Nissa Baille‚ went on‚ what some might refer to as a‚ sign-stealing spree. Basically‚ they went joy riding around the streets of Hillsborough County and took multiple railroad signs‚ street name signs‚ a "dead end"
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Abstract Green Mountain Coffee Roaster’s Keurig Single Brew system is dominating the U.S. market with an overwhelming market share. Analysts expect sales of single-cup brewing systems to continue to grow in the U.S. and competitors are eyeing a piece of the pie. An analysis of Keurig’s current position‚ based on Michael E. Porters 5-Forces‚ highlights a number of key areas of opportunity and risk for the company. Handled correctly‚ the Keurig product line should continue its growth‚ however‚ a
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The case Miller v. California (1973) was determined by the Supreme Court‚ which redefined the meaning of obscenity. The word obscene is hard to define and could be seen as “You will know it when you see it.” The Miller case determined if something was obscene‚ the average person‚ applying the standards must find the entire work‚ as obscene‚ the work depicts offensive sexual conduct defined by state law‚ and that the work as a whole lacks literary‚ artistic‚ political‚ or scientific value. Marvin
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Falstaff: Why We Love Plump Jack In William Shakespeare’s play Henry IV Part One‚ Sir John Falstaff is a fat‚ drunken‚ middle aged man with a lousy sense of honor. He becomes somewhat of a surrogate father to Prince Hal‚ all the while teaching the young prince his ways of partying and drinking through whatever life brings him‚ which does not earn him any respect along the way. Along with the immense time that the two spend together‚ Falstaff’s influence on Prince Hal wreaks all sorts of havoc on
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Shakespeare’s tragedy King Lear is a detailed description of the consequences of one man’s decisions. This fictitious man is Lear‚ King of England‚ who’s decisions greatly alter his life and the lives of those around him. As Lear bears the status of King he is‚ as one expects‚ a man of great power but sinfully he surrenders all of this power to his daughters as a reward for their demonstration of love towards him. (Cain) This untimely abdication of his throne results in a chain reaction of events
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