Case Analysis 1) Who should Microsoft have targeted at the launch of the Tablet PC & why? Before discussing who Microsoft should have targeted‚ we have to look at the strengths and weaknesses of the product. The success of any strategy depends on being able leverage the most of the strengths and rely less on the weaknesses. The strengths of Microsoft were its brand‚ distribution channel‚ existing enterprise user base and large resources. The risks involved those related to new product development
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Introduction of product (Microsoft tablet pc) ------------------------------------------------- History In 2002‚ original equipment manufacturers released the first tablet PCs designed to the Microsoft Tablet PC specification. This generation of Microsoft Tablet PCs were designed to run Windows XP Tablet PC Edition‚ the Tablet PC version of Windows XP.[3] This version of Microsoft Windows superseded Microsoft’s earlier pen computing operating environment‚ Windows for Pen Computing 2.0. After releasing
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Microsoft tablet pc The History • Launched in November 2002‚ just three month the shipment reach 72‚000 units. These developments make many of industry observer surprise because they forecast the market not ready to accept tablet pc until 21st century. • A half market sales in U.S and target to get optimist market in Asia As long they support and recognize many of language‚ they optimist for getting the market. • Analysis point: will take 6-12 month for
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Innovation Management and Strategy The Microsoft Tablet PC And why it wasn’t successful Prof. Dr. Bart Van Looy Hanne Gielis‚ Femke Verbeek‚ Roel Jorissen Nicolas Vereecke & Pegah Khoshnevis Group 18 Content Table Introduction 3 A brief history of the Tablet computer 3 Background Microsoft 5 The Microsoft Tablet PC 5 Core failure reasons 7 Too short commercialization timeframe 7 Underperforming technology 7 Lack of concrete management vision 8 Wrong organizational structure
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Remember the good old days when a bulky machine called a PC was something meant only for geeks. The 8086‚ 286‚ 386‚ 486 and the Pentium revolutionized the world of computing‚ but only for a short period of time. Then came in the laptops‚ notebooks or mobile computing which took technology a step ahead. It’s fair to say laptops have come a long way since the early 1990s‚ LCD displays have been replaced with sleek HD screens and the once plus-size machines are now zero sized models. If laptops have
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TABLET PCs Combines Simplicity of Paper with Full Power of Windows-Based Computing For the past few years‚ the Personal Digital Assistant (PDA) has grown tremendously popular. However‚ due to size restrictions‚ it has always served as a secondary device to the desktop computer. So a number of hardware manufacturers unveiled a new form of communication‚ the Tablet PC. What exactly is a Tablet PC? It is a notebook PC with a touch-sensitive screen and is a bit larger than the size of a
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consideration‚ is without a doubt‚ how the PC tablet market is divided. From the time we invested in researching the tablet market a very clear hierarchy has appeared with Apple iPad being the market leader at 56%‚ Amazon Fire at 14.3% and Samsung Galaxy Tab at 8% from 2011 Q4. To be able to take Amazon in to account we had to discard the Amazon Kindle Fire and replace it with the Amazon Fire on the grounds that the Kindle Fire is an e-reader and is not considered as a PC tablet. Previously the Amazon Fire was
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Analysis 14 Marketing Segmentation 14 Product Positioning 16 Marketing Objectives 16 Marketing Mix Strategies 17 Product Strategy 17 Our Product 17 Price Strategy 21 Place Strategy 23 Promotion Strategy 24 Implementation 26 Budget Expenditure 26 Conclusion 27 Appendices‚ Tables and Figures 29 References 30 Executive Summary Apple will be launching its revolutionary PC Tablet which will take the IT industry by storm‚ the PC Tablet with a holographic projection system – the iDEAL
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Tablet PCS and the Decline of the Laptop Abstract On September 8‚ 2011‚ Gartner‚ Inc. lowered its forecast for personal computers for the remainder of 2011 and 2012. Based on the recent surge of tablet PCs‚ personal laptops are experiencing a decline as consumers hold onto their laptops longer or replace them completely with tablets. Increased mobility and a need for social media may be two of the forces driving consumers to choose tablets over laptops. This journal seeks to explain the
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Research Paper The Tablet PC and its Impact on the Computer Industry Submitted by XXX Prepared for XXX December 14‚ 2011 CERTIFICATE OF AUTHORSHIP: I certify that I am the author. I have cited all sources from which I used data‚ ideas‚ or words‚ either quoted directly or paraphrased. I also certify that this paper was prepared by me specifically for this course. [pic] December 14‚ 2011 __ _________________________________________________ Signature Date
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