MARKETING MANAGEMENT PROJECT MARKETING PLAN OF APPLE INC. NİHAT HACIOĞLU ALİREZA BANAEİFAR ISTANBUL UNIVERSITY FACULTY OF BUSINESS ADMINISTRATION MBA PROGRAM 2012 Table of Contents Overview 1. Firm Analysis a. Objectives b. Mission c. Vision d. Marketing Objectives 2. Environmental Analysis a. Macro Environment b. Micro Environment 3. Market and Competitor Analysis 4. Strategic Analysis such as SWOT‚ BCG 5. External and Customer
Premium Apple Inc.
Contents Executive Summary 2 Introduction 3 Microsoft 3 Xbox 4 The Original Xbox 4 Xbox Live 5 Xbox 360 5 The New Next Generation – Xbox One vs PlayStation 4 5 Defining the Industry 6 Gaming Console Market Revenues 2003-13 (US$ million) 6 Revenue forecasts for 2013 7 Industry Trends 7 Loss-leading strategy 7 Innovative Technologies 7 Gaming in the Cloud 7 Rise of Indie Game Developers 8 Porter’s 5 forces analysis 8 Value Chain Analysis 9 Operations and Supply Chain 9 Distribution 10 Marketing 10
Premium Video game console Xbox 360 Microsoft
Business Presentations & Public Speaking in English A presentation is a formal talk to one or more people that "presents" ideas or information in a clear‚ structured way. People are sometimes afraid of speaking in public‚ but if you follow a few simple rules‚ giving a presentation is actually very easy. This tutorial guides you through each stage of giving a presentation in English‚ from the initial preparation to the conclusion and questions and answers. This tutorial is itself set out like a mini-presentation
Premium Audience The Conclusion Conclusion
From Wikipedia‚ the free encyclopedia The first version of Microsoft Word was developed by Charles Simonyi and Richard Brodie‚ former Xerox programmers hired by Bill Gates and Paul Allen in 1981. Both programmers worked on Xerox Bravo‚ the first Microsoft WYSIWYGword processor. The first Word version‚ Word 1.0‚ was released in October 1983 for Xenix and MS-DOS; it was followed by four very similar versions that were not very successful. The first Windows version was released in 1989‚ with a slightly
Premium Microsoft Office Microsoft Word
Presentation skills are very important as these skills are the way of transferring the information to the audience. To have a good presentation‚ it is important to have the following points in the presentation: 1) Preparation and planning 2) The structure of the presentation 3) How to create interest and establishing a relationship with the audience 4) How to deal with the body language 5) How to use the voice First: Preparation and planning: The presenter must have a
Premium Debut albums Nonverbal communication Rhetorical question
Education Impact is an independent global fellowship of the world’s leading consultants focused on the effective use of information technology to transform teaching‚ learning and institutional administration. Its fellows are leading strategists who share your vision and appreciation for transformative power of technology in education Education briefing paper: Strategic planning Strategic planning is a relatively recent and fast evolving field of human achievement‚ which is now
Premium Strategic management Strategic planning Education
Like most large corporations Microsoft has a human resources department that has a large impact on the overall operation of the company. Microsoft’s HR‚ like most has implemented practices that are critical to the company’s success‚ and others that prevent the company from reaching even greater heights. An HR practice which always has been crucial to Microsoft is its recruitment style. Microsoft is only interested in the best‚ to the point where they prefer to leave a position vacant
Premium Microsoft Bill Gates Recruitment
Microsoft Project is a wonderful project management software‚ which offers a vast array of benefits and capabilities for someone managing a project‚ large or small. The key to maximizing the using any software program is to ensure training is provided on its uses. There are a number of capabilities within a software program like Microsoft Project. One of them is that it provides tools to calculate the budget and control costs. It has the ability to calculate standard hours‚ overtime hours
Premium Project management
ORAL PRESENTATION 1. What is oral presentation? This is a form of alternative assessment. Oral Presentation is a verbal presentation of information that is shared with the other class members. Opportunity for students to show what they can do and what was learnt. 2. Various types (descriptions) a. Speeches can be accompanied by graphics‚ charts‚ videos or power points. This can be done individually or in groups 3. how they are assessed. (define and explain using examples‚ a. Using rubrics
Premium Assessment Time
three learning theories which learned though this course: classical conditioning‚ operant conditioning and social cognitive theory .In this paper‚ only one example would be applied by the theories. The chosen example is a commercial of LNYX body wash which will be further described in the next paragraph. First‚ we will briefly describe the cases. Then‚ the application of the theory will be presented part by part from classical conditioning‚ operant conditioning to social cognitive theory .In each part
Premium Classical conditioning Operant conditioning Behaviorism