Reading: Upwardly mobile: Nothing micro about Micromax Although he’s never driven a truck in his life‚ Rahul Sharma’s past‚ present and future is memorably connected to a truck battery. I In August 2007‚ in the powerless village of Behrampur in West Bengal‚ Mr Sharma saw an Airtel PCO being powered by a truck battery. Every night‚ the PCO owner would lug the battery 12 km to an adjoining village on his cycle‚ charge it there overnight‚ and lug it back to Behrampur in the morning. In late 2007
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8/18/2011 Micromax Mobile Submitted to: Dr. Barnabas Submitted By: Ankit Saxena(A-05) Arpana Dalvi(A-06) Munish Nanavati(A-12) NIshal Ferrao(A-16) Rohan Deodhar(A-26) Contents Executive Summary ........................................................................................................................... 3 Situation Analysis .............................................................................................................................. 3 Customers ........
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Ankit Gupta (12p007) Anurag Gupta (12p009) Apoorav Goel (12p010) Archit Shukla (12p011) Arpit Jain (12p012) Lalima Bassi (12p025) Contents I. Mobile Industry Overview…..………………………………………………………………………………………………………….3 II. Entry of Micromax and Company profile………………………..……………………………………………………………….5 III. Marketing Environment………………….……………………………………………………………………………………………….6 IV. Main Customer Segments………………..………………………………………………………………………………………………
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Project Report on MICROMAX “Nothing like Anything” Under the Guidance of: Dr. Kartik Dave By Group 1 Mayank Baheti (13IB363) Rohit Rakhecha (13IB341) Apoorv Mishra (13IB314) Deepakshi Mahajan (13IB320) Karamjeet Singh (13IB325) Prabhjot Kaur (13IB336) PREFACE: It gives a great pleasure in realizing the work in a report form. Report consist all the minute detail of our project. It has the details of the marketing of the mobile phones and the detailed study of Micromax mobiles. We hope and
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REPORT ON MICROMAX- ITS INTERNATINALIZATION (Telecommunication Industry) A Project work Submitted By: Ambrina Khatoon (MAT 140097) Rethu Kumari. K (MAT.149180) Submitted to: Prof. RICCABONI MASSIMO Faculty of Economics University of Trento In the Partial Fulfillment of the Requirement for Degree of Masters In International Management (MIM) Abstract Starting from the presentation of the main key figures describing Micromax Inc in 2010‚ the case goes back to the history of this player
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when Mr. Rahul Sharma‚ The owner of Micromax who was into PCO business decided to diversify from PCO devices into the business of mobile handsets. The company designed a battery that could last 30 days on a single charge and give 17 hours of talk-time. Micromax asked vendors in China and Taiwan to manufacture 10‚000 handsets with these battery specs and Micromax’s handset business was on its way. COMPANY’S PERFORMANCE. Since our entry into the Indian mobile handset market in March 2008‚ our overall
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with their abilities. Contents I. Abstract II. Introduction III. History IV. Products a. Mobile Phones b. LED Televisions c. Micromax Funbook Tablet d. Micromax Funbook Pro Tablet V. Micromax ’s competitors VI. Recent Controversies about micromax a. Arrests in Bribery Case b. Micromax CEO Deepak Mehrotra quits c. Micromax’s Hugh bet VII. Bibliography Abstract Micromax‚ is the 12th largest handset manufacturer in the World (According to Global Handset Vendor Market share
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QUESTIONNAIRE FOR SELLER 1. Which mobile brand has more demand? A. Nokia B. Samsung C. Micromax D. Other 2. Do you keep Micromax mobile phones? A. Yes B. No 3. Do you agree that Micromax mobiles give more features at low cost? A. Yes B. No 4. Which customers buy Micromax mobiles? A. Customer demanding features B. Customer having low budget C. both options
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What is public relations ? Public relations (PR) is the practice of managing the spread of information between an individual or an organization and the public. Public relations may include an organization or individual gaining exposure to their audiences using topics of public interest and news items that do not require direct payment. The aim of public relations by a company often is to persuade the public‚ investors‚ partners‚ employees‚ and other stakeholders to maintain a certain point of view
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Positioning Although all Micromax products were towards the lower end of the pricing spectrum‚ the brand was focusing on adding more features at a reasonable price. The focus was more on value than price. Innovation‚ Cost-Effective‚ Credible and an Insightful R&D are given high emphasis at Micromax in the telecom vertical. Micromax based its value proposition out there‚ with extensive features vis-a-vis the big brands‚ of course with a low-price point with a target audience catering to the low-income
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