having the "cheap and greasy" image‚ which is now being countered by businesses such as Subway. The evolution of fast food is causing McDonald’s to rethink their overall strategy‚ introducing new products‚ and reshaping their image. Situational Analysis and alternatives The "cheap and greasy" image that McDonald’s has had forever is now plaguing them. The bright colors seem to emphasize this cheap image‚ with the red and yellow combination. Maybe a branding and packaging alteration would help
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beef ‚ cheese and sauce .Second : Promotion ‚ for example ‚ the adcertising slogan “ I’m loving it “ ‚ it is well-known for everyone who listen to it will come to mind that is McDonald . Third : Place ‚ there are free-standing restaurants in high-traffic public areas .Fourth : Price ‚ average price of Big Mac is 4.20$ . McDonald think globally and act locally ‚ also think locally and act globally . However ‚ it gets both of globalization and global localization . For example ‚ the Hindu religion prohibits
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http://businesscasestudies.co.uk/mcdonalds-restaurants/staying-ahead-in-a-competitive-environment/conclusion.html#axzz2RGLFIOpv Mcdonalds * The world’s largest chain of hamburger fast food restaurants * McDonald’s restaurants are found in 119 countries and territories around the world and serve 68 million customers each day making it the number one quick-service restaurant in the world. * McDonald’s operates over 34‚000 restaurants worldwide‚ employing more than 1.7 million people. The
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Mc Donald’s Case SWOT Analysis: Strengths 1. Strong Global presence: McDonald’s is the leading fast-food organization in the world with 32‚060 restaurants serving burgers and fries in 118 countries. 2. Worldwide brand image and reputation: It has the same strategy in every market all over the world‚ but also takes into consideration the local beliefs and likes of people of the respective country. That is the reason why‚ it is considered most famous and loved brands in the world
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GE273 Week 5 Good Provision and Agents Task 1: Consider the following list of goods. For each good‚ explain the following point List of Goods: A cup of coffee at a coffee shop‚ Public Good‚ the private market should provide this good B City fire protection‚ Public Good‚ government should provide this good C Polar bears in the Arctic‚ Common Resource‚ this characteristics of the good would make it difficult to be provided by the private market or the government D Clean air‚ Common
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croChapter 1: A tour of the world 1.1 THE EUROPEAN UNION When macroeconomists study an economy‚ they first look at three variables: * Output – the level of production of the economy as a whole – and its rate of growth. * The unemployment rate – the proportion of workers in the economy who are not employed and are looking for a job. * The inflation rate – the rate at which the average price of the goods in the economy is increasing over time. The economic performance of European
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Public justification of regulatory actions by the government appears to be based on private monopolization fear of an economic activity area. There are several available regulatory options. In Australia‚ the common approach is creating a monopoly that is owned by the government‚ which is assumed to act in the interest of the public. The Australia’s Two-Airline policy consists of two firms‚ which function within an industry with barriers of entry. One firm is government owned (Trans-Australia Airlines)
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Part 1 : Demand For Goods and Services Definition of demand Classification of Goods and Services Law of demand Factors That Influence Demand (Determinants of demand) Definition of demand One of the definition of demand is known as the desire to buy goods and services with the ability to pay at a given time period. Classification of Goods and Services From conventional Economic Perspective: i) Free goods – zero production cost. i.e. rain water and air ii) Public
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CHAPTER 1 INTRODUCTION 1.1 DISCIPLINE OF ECONOMICS THEORY There are two different categories concerning economic behavior‚ the micro economics and macro economics. Micro economics The study of economic behavior of individual making units such as producer‚ consumer‚ household‚ and firms. Macro economics The study of economic system as a whole or on the basis of aggregate such as consumer price index‚ inflation rate‚ national income and unemployment level. 1.2 DEFINITION OF ECONOMICS
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EXERCISES Exercise 3-1 (20 minutes) a. Long-term debt [46] A 13.99 B 9.125 G -9.7 H 805.8 beg 7.5 C 9.0 D -0.17 E 8.875 F 14.8 I 772.6 end A = Retirement of 13.99% Zero Coupon Notes. B = Repayment
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