MKTG 2910 Consumer Behavior – SP12 Final Exam Review Sheet (Rev. 5.12) NOTE: Be familiar with/understand these terms and concepts for final exam. Chapter 1 Why marketers study CB: Marketers who understand CB put out better products that are mutually beneficial in value to the customer and the firm. The firm can only build value by understanding what leads to high-value. Qualitative Research: Discovery that is gathered in a relatively unstructured way (ie: interviews case analysis focus groups)
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Qualitative study using thematic analysis exhibiting how significant others in person’s life affected his or her own development. Abstract Introduction Psychology trying to understand beside other factors human development and influences which shaped human beings. How community that children grew up in help shape their identity (Erikson as cited in Miell et al 2007) and how identities are constructed through everyday social relations and interactions. Also how identities are constructed
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File: ch03‚ Chapter 3: The Project Manager Multiple Choice 1. Identify the attribute that is NOT normally associated with the job of functional manager. a) The functional manager is usually a generalist in the area being managed. b) The functional manager is responsible for deciding what resources will be devoted to accomplishing the task. c) The functional manager is administratively responsible for deciding how something will be done. d) The functional manager is responsible for
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THE EMIC VERSUS ETIC DILEMMA IN CROSS CULTURAL MARKETING RE... Page 1 of 8 THE EMIC VERSUS ETIC DILEMMA IN CROSS CULTURAL MARKETING RESEARCH: A PERSONAL CONSTRUCT THEORY PERSPECTIVE Richard E. Plank‚ Western Michigan University ABSTRACT Cross-cultural research in marketing‚ particularly involving the measurement of behaviors and attitudes using methodologies which require the respondent to respond to scale type questions‚ is difficult as well as time and resource intensive. A major issue is the
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5. r !· l Qualitative Methods in Research on Teaching Frederick Erickson Michigan State University I General and abstract ideas are the source of the greatest errors of mankind. J. J. Rousseau What is General Nature? is there such a Thing?jWhat is General Knowledge? is there such a Thing ?/Strictly Speaking All Knowledge is Particular. W Blake Introduction and Overview This chapter reviews basic issues of theory and method in approaches to research on teaching that are alternatively called ethnographic
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* Week 2 Session Readings (Perceptions‚ Learning and Memory) Required Readings: 1. Retail Store design manipulations: Marketers Track Retinas to Find What Draws Consumers - WSJ.com * What consumer sdo and what they say they do it completely different. * The use of computer simulations and eye-retinas to better understand what attracts consumers‚ rather than focus groups and in-dept interviews as consumers will always try to please their testers and overestimate their interests of
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Visualhttp://vcj.sagepub.com/ Communication Digital photography: communication‚ identity‚ memory José van Dijck Visual Communication 2008 7: 57 DOI: 10.1177/1470357207084865 The online version of this article can be found at: http://vcj.sagepub.com/content/7/1/57 Published by: http://www.sagepublications.com Additional services and information for Visual Communication can be found at: Email Alerts: http://vcj.sagepub.com/cgi/alerts Subscriptions: http://vcj.sagepub.com/subscriptions Reprints:
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Adult Learner Assessment Theresa Ann Hayden‚ M.A.‚ Ed.S. Classroom Assessment in Education Dr. Kelli Ligeikis Capella University June 15‚ 2011 Adult Learner Assessment Classroom assessment is critical to the measurement of student achievement. As stated in Angelo and Cross‚ (1993): Classroom assessment helps individual college teachers obtain useful feedback on what‚ how much‚ and how well their students are learning… [the purpose] is to produce the highest possible quality of student
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Progress report Race and ethnicity: Latino/a immigrants and emerging geographies of race and place in the USA Progress in Human Geography 36(6) 800–809 ª The Author(s) 2012 Reprints and permission: sagepub.co.uk/journalsPermissions.nav 10.1177/0309132511427229 phg.sagepub.com Patricia L. Price Florida International University‚ USA Abstract Over the past 20 years‚ Latino/a immigration to the USA has transformed how place and race are lived. The scale of the city-region has emerged as key to understanding
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Marketing: the process of planning and executing of a product‚ its pricing‚ its promotion‚ and its distribution. In addition marketing attempts to manage customer relationships in ways that benefit the organization and its stakeholders. Marketing creates UTILITY (want-satisfying power of a good or service) through the exchange process. Time Utility – Availability of goods and services when people want them. Place Utility – Availability of goods and services at convenient locations. Ownership Utility
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