The marketing environment of a firm consists of 2 different parts‚ the micro-environment‚ and the macro-environment. The micro environment of a firm is all the actors within a firm which affects its ability to sell final products to its customers. The macro environment‚ are all actor which are potentially harmful‚ and pose a threat towards the firm. The micro environment is affect by 6 actors‚ which are the firm‚ suppliers‚ market intermediaries‚ customers‚ competitors‚ and the public. Within
Premium Marketing Ecology
Automotive Industry Analysis The development of the automobile came from many different people from different countries. The development stated in 1769 in France‚ with the invention of a three-wheeler that was powered by steam (Gale‚ 2003). Then in 1800’s the first internal combustion engine was created in Belgian and the first gasoline powered vehicle was constructed in 1885 in Germany (Gale‚ 2003). Henry Ford built the first car in 1896 (Gale‚ 2003). He then revolutionized the industry with the
Premium General Motors Automotive industry
Safety and Environment Prospects in Onshore Oil and Gas Industry (Ojasvi Jha) Abstract: The foreseeable future of any country depends on Oil and Gas Industry as the energy requirement is the prime objective of any society for development. India‚ being a developing nation has initiated many activities like crude oil production‚ processing‚ handling‚ storage‚ transportation and retailing. The main challenge in this field is to minimize the impact these activities have on the environment as well as
Premium Petroleum
Macro-environment factor In reflecting the macro environment‚ the economic environment is one of the identified elements that affect the microenvironment of hybrid cars. For the past years‚ prices of petroleum in Malaysia have risen due to inflation (thestar‚ 2014). Oil scarcity is one of the main external aspects that affect the rise in oil prices. High petrol prices have reduced the consumer purchasing power and spending pattern for gasoline cars since it’s more fuel consuming compared to
Premium Internal combustion engine Plug-in hybrid Hybrid electric vehicle
Figure (2-3): Schematic Diagram of a Micro-Turbine Advantages: •Micro turbine unit costs around $1500 to $2500 per installed kW. That could lead to niche applications in areas with high-energy costs for power quality‚ peak shaving or replacement energy. They can run on a variety of fuels‚ including natural gas‚ propane‚ and fuel oil. • The other advantages over other types of DG technologies are a small number of moving parts‚ compact size‚ lightweight‚ good efficiencies in co-generation‚ low
Premium Fossil fuel Coal Natural gas
ANALYSIS OF WOMEN EMPLOYMENT IN MICRO BUSINESS (A CASE STUDY OF ELDORET TOWN) ABSTRACT The role that small scale enterprises play in sustaining and increasing economic growth is enormous. Employment therefore is a significant factor to consider because the rate of unemployment in Kenya has increased. This study was using the case study of Eldoret town to analyze the employment of women in micro businesses by assessing the attitude and satisfaction of the female employees with enterprise jobs
Premium Gender role Gender
Sector……………………………………………..03 Micro finance in SMEs in Pakistan……………..………………………….11 Role of Microfinance in Poverty Alleviation…...................................05 Major challenges faced by MF sector………………..…………….10 Future Prospects…………………………………………………… Conclusion….......................................................................................20 Bibliography………………………………………………………………………22 ACKNOWLEDGEMENT It has been an honor for me to prepare a Term paper on “Micro finance Sector of
Premium Poverty Economics Indus River
Micro-Counselling Skills Micro-Counselling Skills are specific aptitudes that a counsellor can utilize to enhance their therapeutic alliance and establish a foundation for communication with their client (AIPC‚ 2009). These skills can each be learnt individually and when mastered‚ empowers a counsellor to effectively construct a working relationship and engage clients in discussions that is both helpful and meaningful. Rapport Building Rapport Building is the first step in initiating a therapeutic
Premium
Perusahaan Otomobil Kedua Berhad (Perodua) For this given assignment‚ I have chosen Perusahaan Otomobil Kedua Berhad or Second Automobile Manufacturer Limited Corporation as the organization of my choice. This organization is more widely known as Perodua. Perodua first emerge to the market on 1993 and is Malaysia’s second automobile manufacturer after Proton. Its first car is the Perodua Kancil‚ launched on 1994. It mainly manufactures small compact cars at very affordable prices and therefore does
Premium Automobile Perodua Customer service
Silk Industry in India and China -A Comparative Business Environment Analysis 2/18/2009 Goa Institute of Management Submitted by- Kanishka Belani-2008017 Mariam Noronha – 2008021 Neha Gupta – 2008026 Parikshit Bhinde -2008028 Soutik Sarkar - 2008052 Silk Industry in India and China -A Comparative Business Environment Analysis Group Members (5A): Kanishka Belani-2008017 Mariam Noronha – 2008021 Neha Gupta – 2008026 Parikshit Bhinde -2008028 Soutik Sarkar – 2008052 Submitted
Premium Silk Silk Road Textile