METRO Cash and Carry Executive Summary: Metro Group‚ Germany’s largest trade and retail group‚ is a major international player with sales of over €55.7 billion by 2005 and continued plans for substantial international expansion. Metro group is organized into four business units: • Real/Extra: Everyday retail hypermarket • Kaufhof: Upmarket department store chain • Media Market/Saturn: Leading Electronics Retail Chain • Metro Cash and Carry ‘Metro Cash & Carry’ stands for one of the
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What have been MCC’s key competitive advantages as it has moved into emerging markets? Metro Cash & Carry´s key competitive advantages were that it was often the first mover as it was the first wholesaler that worked with the cash and carry system‚ offering a wide range of products and having a non-traditional marketing approach that makes feel the customers as they were a member of a special “club”. For its international expansion the company created skills‚ especially when entering into
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Executive Summary: Indian wholesale and retail space represents unique opportunities and challenges for any company. Metro Cash & Carry forayed into India with its cash & carry (C&C) model. Although Foreign Direct Investment (FDI) in India in retail space requires a joint venture‚ the wholesale segment has no such requirement. The case mentions that it was possible for Metro C&C to get approvals for setting up operations in India‚ however‚ they were not allowed to source agricultural
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Table of Contents Executive Summary 2 Introduction 4 Company Profile 4 Company History 6 Vision 8 Mission Statement 9 Business Concept 11 METRO Cash & Carry Pakistan 12 Organizational Structure 14 Industry & Competitors’ Analysis 15 Industry Analysis 15 Competitors’ Analysis 17 Makro-Habib Pakistan Limited 17 Hyperstar Pakistan 18 Literature Review 20 Research Question 26 Research Methodology 29 Analysis & Findings 32 Survey Questionnaires’ Analysis
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4 PROCUREMENT AT METRO CASH AND CARRY 5 Product’s Need Identification 5 Searching For Reliable Sources/Suppliers 5 Negotiation 5 Ordering the Inventory 6 Receiving 6 GOODS RECEIVING PROCEDURE 6 IMPORTANT DOCUMENTATIONS 7 DISTRIBUTION OF GR NUMBERS 8 SAMPLE OF GR NUMBER 8 LOGISTICS: 9 SERVICE AND QUALITY 10 Conditions for Goods Acceptance 11 Temperature control 11 Delivery checks 11 GOODS RECEIVING AREA 11 FLOW OF GOODS AT METRO CASH AND CARRY 12 Deliveries ways
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“MARKETING STRATEGY OF METRO CASH & CARRY COURSE TITLE: MARKETING MANAGEMENT GROUP MEMBERS: * M. Haseeb Khan (ID # 10115) * M. Arshad (ID # 10120) REPORT ANALYSER: Sir Ayaz Rafiq | Marketing management Submitted in support of the degree of MASTERS OF BUSINESS ADMINISTRATION (MBA) May 1st‚ 2013 Sir Ayaz Rafiq Iqra University (North Campus) Karachi‚ Pakistan. Dear Sir: The attached report authorized by you in the beginning of the term of Spring 2013 of MBA (weekend
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The leading innovative progression of technology through Wal-Mart has been a key issue to its success. The technology aspect of the retail giant has kept Wal-Mart’s prices lower than its competition. Wal-Mart’s networks are cutting edge‚ communicating to every employee in the company from the cashier to the CIO. Strategically outsourcing their technical communication has allowed Wal-Mart to focus on the business itself with efficient mobility and low prices. The biggest move Wal-Mart has made to
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Background After building a successful global operation including stores in Russia and China‚ Metro Cash & Carry (MCC) are struggling to transplant their business model in India. This demonstrates the importance of local political backing in emerging markets and how a successful model (e.g. a political welcome and direct supply from farm to store) wasn’t followed. Despite sales growth‚ expansion in India has been disappointing predominantly because of restrictions in buying directly from farmers
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A STUDY ON SHOPPING EXPERIENCE AT METRO CASH & CARRY‚ YESHWANTHPUR‚ BANGALORE. Submitted to Bangalore University in partial fulfillment of the requirements For the award of degree of MASTER OF COMMERCE BY Ms. RAMYA.T.R [Reg No. 10BHCMN013] 2010-2012 Under the Guidance of Ms. APARNA BHIRANGI M.Com‚ M.Phil MAHARANI LAKSHMI AMMANNI COLLEGE FOR WOMEN SCIENCE P.O.‚ MALLESHWARAM BANGALORE-12 CERTIFICATE BY THE GUIDE This is to certify that this project report
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Metro Cash and Carry has enjoyed competitive advantages in multiple areas. MCC has benefited from being business unit of Metro Group‚ the world ’s third largest retailer‚ which has provided ample sources of financing to the company. MCC introduced the C&C business model to the world‚ efficiently controlling operational costs by targeting small and medium-sized enterprises (SMEs). SMEs larger volume purchase habits leads to higher sales‚ lower cost and larger profit margin per customer for MCC.
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