Explain how and why groups of customers are targeted for selected products What is segmentation? Market segmentation is the division of a market into sub groups with similar characteristics. A business can then target these groups and develop products and services for each of them. There are several ways in which consumers can be split up into. These is geographically which includes location‚ demographically which includes gender‚ social class‚ age‚ income‚ ethnicity or religion‚ psycho graphically
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Marketing Segmentation Theory based on selling Oxygen bars 1) Demographic Consumer age‚ gender‚ income‚ occupation are considered to be the main factors for demographic segmentation. Other factors like race‚ religion‚ nationality is not emphasized here because product usage will be less affected by those factors. Currently‚ similar-functioned products available in the market have a wide consumer age base‚ ranging from 20+ to 50+. I believe that this age difference does reflect the difference in
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Abstract Throughout the popsicle stick tower crane projects‚ groups were instructed to build a tower crane replica out of popsicle sticks‚ with the purpose of holding the most weight in a competition between their peers’ tower cranes. The Insane Cranes focused on making a very sturdy base‚ and a flexible yet strong jib. Their crane held 2‚600 grams and places second in their class-wide competition. They found that the hardest part of the project was the research about and the assembly of the jib
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decision to make. He must decide if he should invest in property and build the “Citic Tower II”. Under the current conditions‚ the current net present value is negative‚ which is one of the factors that Larry is using to decide. Another concern is that the commercial real estate market is very cyclical in the area. Also‚ with the current economic conditions‚ there is not really a guarantee that the “Citic Tower II” will survive in the area‚ which another concern for Larry Yung. In terms of the positives
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Construction of The Eiffel Tower Introduction The Eiffel Tower is a freestanding framework tower (lattice tower) located on the Champ de Mars in Paris‚ France. It was named after it’s Chief Designer/Engineer Alexandre Gustave Eiffel and is the most-visited paid monument in the world with several millions ascending each year. Why was the tower built? The plan to build a tower 300 meters high was conceived as part of preparations for the World Exhibition Fair‚ which would be held in 1889
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DESIGN OF THE EIFFEL TOWER General purpose: To inform Specific Purpose: To inform my audience about the considerations in the Eiffel Tower design. Central Idea/ Thesis Statement: The considerations in Eiffel tower design divided into three elements that are material‚ wind considerations‚ and artistic considerations. Introduction Attention gather:“Being the most striking manifestation of the art of metal structures by which our engineers have shown in Europe‚ it is one of the most remarkable
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~Alton Augustus Adams Sr. Essay~ Alton Adam was born on November 4‚ 1889 in St.Thomas and he died on November 23‚ 1987 in St.Thomas at 98 years old. He attended elementary school. He then became an apprentice to become a carpenter and then a shoemaker. He had a great interest in music and literature. Adam learned to play the piccolo mostly because that was cheaper than a full size flute. He joined
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Local Literature Game Development in the Philippines may just be an infant but it is a fast growing industry. These articles tells us where our own gaming industry went so far. In 2007‚ GDAP was formed in order to promote the interests of the Philippine game development industry. To date‚ it has more than 30 members consisting of schools‚ universities‚ and companies. One of its members is Anino Games‚ the oldest still-running Philippine game development studio‚ which is around a decade old.
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Market Segmentation Of Pepsi At An International Level The history of Pepsi-Cola starts in 1896 in the town of New Bern in North Carolina‚ USA in a drugstore owned by the pharmacist Caleb Bradham. He came up with many recipes of new drinks to be served at the soda fountain of his drugstore. Brad ham aim was to create a drink both delicious‚ healthy‚ aiding digestion and boosting energy. It would be free of impurities and it should not contain any strong narcotics. Eventually one of his drinks became
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History At the end of the 19th Century ‚in the light of recovering French economy after the Franco-Prussian War‚ French republic announced the opening of a competition to design a 1000-foot tall tower for the 1889 Universal Exposition. The location of the tower was determined to be at Champ de Mars in Paris. Gustave Eiffel’s company engineer‚ Maurice and Emile alongside the architect Stephen Souvestre came out with a proposal to enter the competition. Their blueprint was selected unanimously out
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