to study and evaluate the implementation of customer relationship management strategy in Hong Kong Disneyland. Hong Kong Disneyland is a famous international company over the world. It vision is to provide the quality service on the ceremony to customers and to provide them special unique experiences. We have conducted an interview with a supervisor of customer relationship management department of Hong Kong Disneyland concerning their special customer management strategy. For example‚ how it provides
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1. INTRODUCTION Despite its overwhelming small physical size and lack of natural resources‚ the Singapore economy has experienced rapid economic development since its independence in 1965. Within those few decades‚ Singapore has metamorphosed from a third world country to one of the countries with the highest GDP globally (292% of global average in 20131). GDP grew with an average of 7.7% since independence; and topped 9.2% in the first 25years. Per capita GDP over the same periods grew by 5.4%
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high-tech industry in Hong Kong and Singapore Hong Kong and Singapore are two metropolises that sharing uncountable similarities on many aspects. Both are small and densely populous city-stated located in East Asia‚ having similar development path and history‚ lacking natural resources‚ being praised as one of the Asian Tigers and the freest economies in the world‚ sharing similar advantages on several fields. Because of the combination of broad similarity‚ Hong Kong and Singapore are often compared
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Project Topic: 3 Hong Kong Lecturer: Calvin WAN Date: 26th November‚ 2013 Group Members: Leung KIT Chow YoYo Leung Tania Ma Tony Siu Ching Man Water Contents a. Executive Summary b. Description of 3HK & Reason c. Marketing Objective d. Environmental Analysis e. SWOT Analysis f. Segmentation g. Targeting h. Positioning i. Evaluation(4Ps) j. Recommendation k. References & Appendices l. Member’s Contribution Executive Summary 3 Hong Kong (3HK)‚ as being one of the mobile
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to open its third park outside the United States; Hong Kong Disneyland. The case outlines the experiences of Tokyo and Paris Disneylands. The case provides details of the ups and downs with the opening of Hong Kong Disneyland. including the finances of the deal‚ and how the operations‚ human resources management and marketing were incorporated to complement the Chinese cultural environment. The case also discusses the tourism industry in Hong Kong and some problems that were encountered during the
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201KM GROUP PROJECT CASE STUDY 4 McDonalds and Hong Kong McDonalds celebrated its 50th anniversary in April 15‚ 2005 and remained true to the statement "As far as I can tell‚ the only place you can’t get a Big Mac is in outer space." (1990) The company operates as a global business through franchising. In 2004‚ the company reported to have established 30‚000 local restaurants located in 115 countries across five continents. It is the biggest fast food retailer conquering markets
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The image of Hong Kong is well known as “shopper’s paradise” and “Pearl of the Orient”. Further‚ according to the International Market Research Study‚ it shows that the lack of new appeals in Hong Kong is a significant reason for it not being considered as a vacation destination. Therefore‚ it is necessary to expand the appeals of Hong Kong. Why not use our existing natural resources as tourist attractions? To maintain the competitiveness‚ Hong Kong should build up its own unique and special character
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Hong Kong Tourism development is very important in Hong Kong. It has benefitted Hong Kong’s economy and employment throughout the years. Tourism currently rates second among the four key industries in Hong Kong. It contributes to the employment of other industries like retail trade‚ food and beverage‚ accommodation and transportation. Currently‚ Hong Kong Tourism Commission‚ which is a Government department‚ plays a part in supporting the development of new attractions and events. The Hong Kong
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debated. While some businessman welcome the scheme that likely enhance the economy in Hong Kong‚ normal citizens complain that mainland tourists handicap their daily lives and deteriorate the tension between Hong Kong and mainland. A number of economists advocate the economic strength of The Individual Visit Scheme. Tourism is of utmost importance in Hong Kong since Tourism is one of the four pillar industries in Hong Kong along with financial services‚ trading and logistics‚ and professional services
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The Decolonization of Hong Kong -Under Deng Xiaoping’s Leadership In the July of the year 1997 ‚ Hong Kong has officially been reunified to People Republic China from Great Britain’s colonization. Despite the problems around Independence of Hong Kong in recent days ‚ the requisition of Hong Kong from British power was a rhetorical event in the Hong Kong’s history. During the twenty centuries and under leadership of Deng Xiaoping ‚ China had successfully transformed themselves from a weak and
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