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References: * Assoc Prof Dr Ahmad Shuib‚ (August 2011). BBRC4103‚ Research Methodology. Selangor Darul Ehsan: Centre for Instructional Design and Technology (Open University Malaysia) * BOOK CHAPTER
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When you think of Mcdonalds‚ do you just think of a local burger joint‚ or do think of a worldwide selling brand? Mcdonalds originally started as a drive through in California‚ but now is a globally known fast food chain. This now famous burger joint spread to other countries by tourists being fascinated with the food and the franchise trading tips and tricks on how to make the perfect BigMac. Mcdonalds has changed the lives of countless people around the world by simply giving them a
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McDonalds - the 90th largest economy in the world - feeds about 1 percent of the world’s population a day. That’s 68 million people! It hires more than 1 million workers in the US per year and is the world’s largest toy distributer. McDonalds also created the Ronald McDonald House charity‚ which houses more than 6000 families a year in Australia alone. However‚ this Illinois-based company is undeniably threatening the ‘global village’. It is doing so in a lot of ways‚ including the damage it inflicts
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Introduction McDonalds is the world’s largest chain of hamburger restaurants‚ currently it serves around 68 million customers per day in 119 countries. One of the countries that it has moved to more recently is China; it opened its first restaurant in Shenzhen in 1990. This report will explore the various aspects associated with the move of McDonalds to China‚ including; the culture difference‚ the growth strategy‚ the marketing strategy and the competition it has faced. McDonalds is an American
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1.1 Introduction: This days in most of the business important and utmost priority is in‚ measuring and enhancing return on investment (ROI)‚ at its most simplistic‚ when we measure ROI we calculate the financial return for all expenditures. Increasingly organizational managers want to know what strategies and tactics capture the highest return. In the last dozen years as technology has improved our measurement and tracking capabilities managers have realized they need a better understanding
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RESEARCH METHODOLOGY A. RESEARCH DESIGN The three main purposes of research are to describe‚ explain‚ and validate findings. In order achieve this goal‚ it is important for me to know not only the research methods necessary for the research under taken but also the methodology. Research methodology is the systematic way to solve a problem. The research design encompasses the various approaches to be used in solving the research problem‚ sources and information related to the problem and time frame
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Issue One of the issue that face by McDonald is chemical issue‚ which is about the antibiotic that the supplier given to animal‚ and lastly become meat and supply to McDonald. The unnecessary use of antibiotic to animals will rise of drug resistant bacteria that will bring public in the treat of growing public health risk. McDonald was aware about the consumer health issue concern‚ so company announced that they was asking supplier to reduce the use of antibiotics. Interest There are organized
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McDonald’s India was incorporated as a wholly owned subsidiary – McDonalds India Pvt Ltd (MIPL) in 1993. In April 1995‚ the wholly owned subsidiary entered into two 50:50 joint ventures. The first with Connaught Plaza Restaurants (Mr Vikram Bakshi) to own and operate the Delhi restaurants‚ and Hardcastle Restaurants (Mr Amit Jatia) to own and operate the Mumbai outlets. This marked the beginning of an incredible era in the international McDonalds timeline. It was the beginning of remarkable growth‚ lengthy
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group presentation McDonalds I’m lovin’it McDonalds is the biggest chain of hamburger restaurants in the world‚ with 33.000 restaurants‚ around the world the serve nearly 68 million customers in the daily basis in almost 119 countries around the world‚ 1.7 million employees. McDonalds was created by Richard James “Dick” McDonald and his brother Maurice James”Mac” McDonald‚ they were amongst the first pioneers of American fast food restaurants .They opened the first McDonalds restaurant in California
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