2 Specific Tools Problem tree analysis is a key to many kinds of project planning. Problem tree analysis helps to find solutions by mapping out the anatomy of cause and effect around an issue but with more structure. The problem can be broken down into manageable pieces which allow clearer views on priorities and stronger focuses on objectives in planning. It is often the first step in win-win solutions. Problem tree analysis is usually carried out in a small focus group
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Edelman Award Paper Revenue Management Saves National Car Rental By M.K Geraghty and Ernest Johnson In the January/February 1997 issue of INTERFACES magazine‚ M.K. Geraghty and Ernest Johnson were presented as finalists of the Franz A. Edelman award for their presentation on a state-of-the-art Revenue Management System that would turn a huge money losing rental car company‚ National Rental Car‚ into a profitable business within two years. In 1993‚ General Motors took a $744 million dollar
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realisation of the need for a new supplier; determination and formulation of decision criteria; pre-qualification (initial screening and drawing up a shortlist of potential suppliers from a large list); final supplier selection; and the monitoring of the suppliers selected (i.e. continuous evaluation and assessment). The supplier selection can be seen as decision making under uncertainty and can be illustrated by a decision tree diagram as follows:- | | | | | | a | Satisfactory | |
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Merck & Co Case Analysis 1. Problem Statement – Merck & Co ‘s stock market performance had trailed that of competitors in light of the concerns that company was not able to adapt to the changes in environment where as competitors was using their aggressive marketing functional unit as their competitive edge. Company also failed to take advantage of its own market opportunities especially the outcome of aftermarket studies of drugs they launched .Company was very late in adapting to
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6‚ page 358 5 References 6 Assignment 3 – Class 3 # 4‚ page 313 – Merck & Vioxx According to The New York Times article‚ “Merck to Pay $950 Million Over Vioxx” by Duff Wilson‚ the following lawsuits have been settled by Merck: Merck has agreed to pay $950 million and has pleaded guilty to a criminal charge over the marketing and sales of the painkiller Vioxx‚ the company and the Justice Department said Tuesday. Merck agreed to pay a $321 million criminal fine and plead guilty to one misdemeanor
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does Merck’s value system fit into this decision (not covered in class?) Based on the pyramid of social responsibility‚ Merck is required to be profitable (base). Since the research of development will never be profitable to shareholders Merck should do develop the drug. Based on Merck’s actual value system‚ it wants to be ethical and even be a good corporate citizen. So Merck should conduct the research. Question 8 - If you were the senior executive of Merck‚ what would you do? (Open question) I
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use as much space as you need for your response. 1.2 Explain how modeling is used in decision analysis. What is meant by the term "requisite decision model"? Ans: Modeling is used in decision analysis in several ways. Models facilitate gaining insights of a decision problem that may not be apparent or obvious on the surface. For example‚ influence diagrams and decision trees are used to represent the decision problem. Hierarchical and network models are used to understand the relationships among
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Merck Ethics Study In developing a drug to combat river blindness‚ pharmaceutical company Merck discovered an opportunity to treat millions of affected peoples around the world that probably would never see commercial use. The drug in development‚ ivermectin‚ was unaffordable to the primary victims of river blindness‚ Third World peoples. Thus‚ Dr. Vagelos‚ the head of research at the time‚ treaded upon a ethical quagmire; he could either choose to scrap the drug and its further research or
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Regulation (EU) No 593/2012 of 5 July 2012 and Decision No 2012/004/R of 19 April 2012 This document is meant purely as a documentation tool and Q.C.M. does not assume any liability for its contents. QCM-Part-66-en-Rev00-250712 UNCONTROLLED COPY WHEN DOWNLOADED INTRO / 1 Reason for Revision 0 of 25 July 2012: This Revision 0 is the first issue of the QCM consolidated version of Commission Regulation (EC) No 2042/2003 of 20 November 2003 and ED Decision 2003/19/RM of 28 November 2003. It includes
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Pada tahun 2005‚ Clark Richard menjadi CEO Merck & Co. Sedikitnya lebih dari satu tahun kemudian‚ CEO Pfizer Inc bernama Clark Kindler Jeffrey telah bergabung dengan Merck pada tahun 1972 dan berasal dari latar belakang industri‚ sedangkan Kindler telah bergabung dengan Pfizer dari McDonald’s pada tahun 2002 sebagai konsultan hukum umum. Seperti CEO mereka‚ kedua perusahaan itu secara historis mengikuti jalur yang sangat berbeda; Merck dikenal karena keahlian penelitian‚ sedangkan Pfizer dianggap
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