INTRODUCTION MEM Company‚ Inc.‚ started up in 1883 by Mark Edward Mayer‚ produces an extensive range of colognes and toiletries. Sales had decreased over the year and MEM is now looking into several options to improve growth. After much extensive analysis‚ our team had decided to drop the option of launching Cambridge due to the stiff competition from Shulton’s Blue Stratos which has a $12 million marketing budget with a fresh slogan‚ ’Unleash the Spirit’‚ which we believe will differentiate Blue
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Entrepreneurship and Innovation Management Name University Entrepreneurship and Innovation Management Evaluate the opportunity that is identified by Chris and Val in the case using the analytical tools you have covered in class? What Chris and Val discovered was the dry cleaning industry was fragmented‚ low entry barriers and undifferentiated. The duo started off by working with two professional dry cleaning businesses
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Makeup of a business opportunity A business opportunity consists of four integrated elements all of which are to be present within the same timeframe (window of opportunity) and most often within the same domain or geographical location‚ before it can be claimed as a business opportunity. These four elements are: • A need • The means to fulfil the need • A method to apply the means to fulfil the need and; • A method to benefit With any one of the elements missing‚ a business opportunity
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The stakeholders in the Merk case is the people infected with river blindness‚ the community affected by river blindness‚ the employees of Merk‚ the company itself‚ and the Stockholders. In order of importance: 1. The infected people 2. The company 3. Stockholders 4. The employees 5. Community affected by river blindness What are the potential costs and benefits of such an investment? The Scientists were encouraging Merk to invest in further research of the drug ivermectin to see if it could
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Basic: 1. Why does Harvard spend so many resources managing its endowment? Why not simply invest in Treasury Bonds and be done? 2. Why this emphasis on real returns as opposed to nominal returns? 3.How does HMC form its capital market assumptions? Why don’t they use past statistics to project the future? What do HMC’s capital market assumptions imply about the forward looking domestic equity premium? How does it compare to the historical equity premium? 4.If cash has zero standard deviation
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CASE 5.1: MERCK ACQUISITION OF MEDCO Abstract Corporate mergers and acquisitions (M&A) have become popular across the globe during the last two decades due to globalization‚ liberalization‚ technological developments‚ and competitive business environment (Fisher & Siburg‚ 2009). The synergistic gains from M&A may result from efficient management‚ economies of scale‚ profitable use of assets‚ exploitation of market power‚ and the use of complementary resources (Mitchell
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Copies of working papers are available from the author. Testing Strategy with Multiple Performance Measures Evidence from a Balanced Scorecard at Store24* Dennis Campbell Srikant Datar Harvard Business School Susan L. Kulp George Washington University V.G. Narayanan Harvard Business School Current Draft: February 2008 ABSTRACT: We analyze balanced scorecard data from a convenience store chain‚ Store24‚ during the implementation of an innovative‚ but ultimately unsuccessful strategy
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Nonfranchised Small Business Analysis xxxxx Evaluating New Business Opportunities MGT/418 xxxxxx Professor xxxx Mel’s Country Café Mel’s Country Café is located on the Northwest side of Houston‚ Texas. It has been a quaint family business since 1977. Although Mel’s has changed names on three occasions in that time‚ the owners stay true to their roots: homemade food‚ low prices‚ and happy customers. (Mel ’s Country Cafe ‚ 2015) Mel’s specializes in down home‚ “feel good” food like Mama used to make
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Case Study: The Fashion Channel 1. Define the segmentation scenarios considered by Dana Wheeler and discuss the pros and cons of each scenario. In the HBS Fashion Channel case‚ Dana Wheeler considered 3 different market segmentation scenarios. Various market research firms had divided viewers into 4 distinct groups: “Fashionistas”‚ “Planners and Shoppers”‚ “Situationalists”‚ and “Basics”. These four groups were comprised of a mix of consumers with a plethora of demographics‚ all with specific
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Licensing A licensing agreement is an arrangement whereby a licensor grants the rights to intangible property to another entity (the licensee) for a specified period‚ and in return‚ the licensor receives a royalty fee from the licensee. 15 Intangible properties includes patents‚ inventions‚ formulas‚ processes‚ designs‚ copyrights‚ and trademarks Advantages Disadvantages the firm does not have to bear the development costs and risks associated with opening a foreign market. Licensing is very
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