BUAD820 – Case 2 Merck Case Decision Tree and Analysis Presented By – Sridevi Chennuri Nuray Coban Subhashini Reddy Merck & Company :Evaluating a Drug Licensing Opportunity • Background - Merck & Company : •In 2000‚ it was a global research-driven pharmaceutical company that discovers‚ develop‚ manufactures and markets a broad range of human and animal health products‚ directly and through its joint ventures‚ and provides pharmaceutical benefit management services through Merck-Medco Managed Care
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The actions Merck undertook when marketing Vioxx and emphasizing its safety even after finding out the product’s side effects endangered all its key stakeholders and showed the real face of the company that accented its highly ethical maxims. Cardiovascular side effects of the Vioxx increased the risk of complications that could have caused patient’s death‚ therefore Merck violated the basic right to life of all the Vioxx consumers. It was already mentioned that Vioxx caused 3468 deaths by heart
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Pharmaceutical Industry The pharmaceutical industry includes companies that research‚ develop‚ market or distribute generic and branded drugs. The industry expanded during the 1980’s and drugs to treat heart disease and AIDS were prominent. Consumer demand for nutritional supplements and alternative medicine increased during the 1990’s with the Internet facilitating direct purchases of drugs. Advertising for direct consumption of pharmaceutical drugs became more prominent; pharmaceutical companies
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Jim Mesplie MBA 519 – Competitive Strategy Case Analysis #4 FACTS Beginning as a small scale manufacturer of chemical in the United States‚ Merck Research Labs (MRL) became the top notch research institution in the pharmaceutical industry by World War II. By attracting the top talent in chemistry‚ biology‚ and pharmacology‚ MRL emerged as the leader in human pharmaceuticals with the release of highly necessary drugs to treat infections‚ and tuberculosis. MRL focused their strengths on three
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MAN 4720 Nov. 15‚ 2011 Merck‚ the FDA‚ and the Vioxx Recall In 1999 the Food and Drug Administration (FDA) had approved Vioxx‚ what would become Merck’s “blockbuster” drug. Although the FDA had approved the drug there was uncertainty of the safety of drug. Vioxx was approved to treat a variety of conditions‚ such as osteoarthritis and acute pain‚ but there was also a chance that it would increase cardiovascular problems. What I found most interesting about this case was the changes in how drugs
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Merck‚ the FDA‚ and the VIOXX Recall MBA 520 Ethics and Leadership in a Global Environment 11.15.2009 MBA 520 15 November 2009 Merck‚ the FDA‚ and the VIOXX Recall In 1999‚ Merck started a clinical trial called VIGOR‚ checking the effectiveness of VIOXX in patients with gastrointestinal problems‚ and in this trial they noted for the first time that patients taking VIOXX suffered roughly twice as many heart attacks and strokes as those taking the control‚ Naproxen.
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Merck‚ the FDA‚ and the Vioxx Recall 1. Do you believe that Merck acted in a socially responsible and ethical manner with regard to Vioxx? Why or Why not? In your answer‚ please address the company’s drug development and testing‚ marketing and advertising‚ relationships with government regulators and policymakers‚ and handling of the recall. I do not believe that Merck made a socially responsible decision when Vioxx was introduced into the pharmaceutical market. Scientists that were involved
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Merck and river blindness are a good example for Utilitarianism theory because the results brought happiness for both the company and the people. Utilitarianism is an ethical framework that focuses on the outcomes or results of actions. In fact‚ its name comes from the Greek word Telos‚ which means “end.” The two most influential developers of the utilitarian viewpoint were Englishmen Jeremy Bentham (1748–1832) and John Stuart Mill (1806–1873). Under this framework‚ acting ethically means making
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The New Product Development Process and Merck and Company Introduction The business environment of the 21st century is very different from the business environment 200 years ago. Since the Industrial Revolution until today‚ businesses have developed more and more products to meet the needs of an ever increasing world population. The cycle of business has been changed dramatically since the invention of the Internet‚ which has shortened the selling cycle and made it more convenient
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Guinea and Merck’s Gift to World: A Vaccine for Ebola Christmas may have come early to the West African nation of Guinea; a vaccine developed by Merck and tested on 4‚000 people in Guinea proved 100% effective. Sakoba Keita‚ Ebola response coordinator in Guinea called it Guinea’s gift to the world and it very well might be. Conditions of Testing There are certain medical concerns on the testing methodology. Due to the epidemic nature of the disease and the urgent need for a solution‚ no placebos
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