Written response to “Merchants of Cool” Honors Language and Composition Mrs. Hyatt Respond to one of these prompts in a thoughtful typed one to two pages. If you would like full credit: I am looking for clarity and depth of thought‚ analysis‚ clear and concise composition‚ organization and focus‚ and a use of rhetorical strategies to help support your ideas. Due: ______________ 25 points • Does the restrictive structure of MTV‚ which limits exposure to a small percentage of
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THE MERCHANTS OF COOL 1) Is the "mook" (the stereotypically crude‚ adolescent male) real‚ or just a media construction? How about the "midriff" (the girl as sex symbol)? Do you know any "mooks" or "midriffs"? Do you think you or your friends are influenced by the MTV standard of "cool"? If so‚ how? Are there ways to be "cool" without copying media? How do the "mook" and "midriff" stereotypes relate to the corporate interests of the media outlets that perpetuate them (in other words‚ why these
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premature as an adult and highly-sexualized. When I was in high school‚ there were just few of them act like “mooks” and “midriff”. Media outlet influence teenagers by creating the characters‚ “mook” and “midriff”. Teenagers consider these characters as cool‚ and these characters become the mainstream among teens. 2. Personally‚ I think that many of these TV shows over exaggerate what’s really going on in teens’ lives. None of my friends and people I know lives that way. Instead of reflecting the teenager’s
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an image that if a boy is inappropriate and a jerk that is the way they’re going to be loved and wanted by girls. Media outlets film midriff and mook teenagers and air it on television so that e teenagers watching can have a reaction of "that’s so cool‚ I want to be like them". This is where teenagers imitate other teenagers that are projected doing things the product producers themselves told them to do. To conclude‚ in some aspects of the marketing business it’s the media imitating the teenagers
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Fell English 100 November 25‚ 2012 Media Manipulation of Teenage Culture In the PBS program The Merchants of Cool ‚ Douglas Rushkoff explores "the giant feedback loop" which shows how the big media corporations use teenagers as resources to discover what will make teenagers watch their shows. He also investigates the tactics and techniques used by the major corporations to stay just ahead of the cool curve and the cultural ramifications that their shows have on teenagers. When MTV aired shows presenting
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Are you aware of what age group tend to be the biggest consumers in the United States? Would it surprise you if you were told that it is teenagers? I know that when I started watching Merchants of Cool I was caught off guard when they explained that it was teenagers. The documentary starts to explain why the teenagers are the largest group of consumers and why they need to be catered to. I think that one of the best things about this documentary is the way that it explains the entire situation.
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The Merchants of Cool is a movie that gimmicks the life of youngsters from an efficient‚ social‚ cultural‚ political‚ and environmental perspective. Essentially this feature depicts the individuals who configuration marketing fights equipped towards American teenagers. The purchasers of cool are teenagers in America. In a given year‚ teenagers burn through 100 billion dollars they could call their own cash and impact their parents to spend an extra 50 billion dollars. The film contemplates this relationship
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Merchants of Cool: Teens and Sexuality Teenagers are bombarded with images and ideas of sex in the media. However the advertising industries claim that teenagers were already obsessed with sex before the images were plastered all over their world. The industry also claims that they develop their advertising around what the teens enjoy and that they’ve researched teen lives‚ culture and their way of thinking in order to obtain the most successful advertising method. "We’re only reflecting the
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In watching the film‚ Merchants of Cool‚ which was aired in 2001‚ it is quite concerning how our society is turning to consuming as a means of achieving a satisfying standard of living. The film brought to light how large media companies‚ especially conglomerates that own all production and distribution of media from start to finish‚ study and sell to teen youths because of their large quantity of “guilt money”‚ disposable income giving to youth by parents to keep them happy. They have become the
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1. Notes of key points From watching the Frontline video of the merchants of cool‚ I found that there are a few key points which raise my awareness to teenagers. Firstly‚ the teenager population were becoming larger and larger. There were 32 million teenagers in North America in 2001. The team population even beat their baby boomer parents’ population. 150 billion dollars could be spent by those teenagers. They have gotten more money from their parents. They become rich and could spend more on
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