"Merchandising" Essays and Research Papers

Sort By:
Satisfactory Essays
Good Essays
Better Essays
Powerful Essays
Best Essays
Page 4 of 50 - About 500 Essays
  • Good Essays

    visual merchandising

    • 7898 Words
    • 32 Pages

    Visual merchandising is the activity and profession of developing the floor plans and three-dimensional displays in order to maximise sales. Both goods or services can be displayed to highlight their features and benefits. The purpose of such visual merchandising is to attract‚ engage‚ and motivate the customer towards making a purchase. Visual merchandising commonly occurs in retail spaces such as retail stores and trade shows.

    Premium Retailing

    • 7898 Words
    • 32 Pages
    Good Essays
  • Powerful Essays

    Types of Merchandising

    • 3094 Words
    • 13 Pages

    Chapter I Merchandising –Introduction‚ role‚ functions‚ types Mrs. Manju is on a visit to the neighborhood store. It sells a variety of daily essentials. She asked for jam. The merchant in the store brought it to her from the shelf at the back of the counter. She paid the bill and left the store with the bottle of jam. We notice that the merchant sold merchandise – “jam” to Mrs. Manju. If the jam is in the store‚ Mrs. Manju will not know of its existence. She is aware of it only when the merchant

    Premium Retailing

    • 3094 Words
    • 13 Pages
    Powerful Essays
  • Good Essays

    Virtual Merchandising

    • 775 Words
    • 4 Pages

    Visual Merchandising is the art of displaying merchandise in a manner that is appealing to the eyes of the customer. It sets the context of the merchandise in an aesthetically pleasing fashion‚ presenting them in a way that would convert the window shoppers into prospects and ultimately buyers of the product. A creative and talented retailer can use this upcoming art to breathe in new life into his store products. Passion for design and creativity are essential to be a good visual merchandiser. A

    Premium Retail design Retailing Color

    • 775 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    The Principles of Merchandising The past decade has witnessed sea change in the world of retail‚ of which increasing competition is just one aspect. New and emerging technologies and customers fragmentation has made it even more difficult for retailers to retain consumers who are loyal to their stores. Walters and Hanharan have identified four key elements of the strategic direction that are retailer may take‚ they are: * Merchandise strategy; * Communications strategy; * Customer service

    Premium Marketing Management Supply chain

    • 4352 Words
    • 18 Pages
    Powerful Essays
  • Powerful Essays

    Visual Merchandising

    • 6731 Words
    • 27 Pages

    “IMPACT OF VISUAL MERCHANDISING ON CUSTOMER FOOTFALL & THEIR BUYING BEHAVIOR IN BHARTI RETAIL LTD. (EASY DAY MARKET)” Summer project submitted in Partial Fulfilment of the Requirements for the Award of Post Graduate Diploma in Management (Recognized by AICTE‚ Ministry of HRD‚ Govt. of India) By Varun S Nath PG 09 116 INMANTEC Integrated Academy

    Premium Retailing

    • 6731 Words
    • 27 Pages
    Powerful Essays
  • Satisfactory Essays

    Visual Merchandising

    • 291 Words
    • 2 Pages

    What I learned in Visual Merchandising I am really glad that I took this class this semester. It helped me to further my knowledge on things that are important for my major (Fashion Merchandising). I learned how to work with others‚ which I have not had to do in a while. The class also helped me to present in front of a group of people‚ which I thought I was not comfortable with‚ but once I did it‚ it gave me the feeling that I can do this anytime! I learned the basic rules on how to do a

    Premium Color Color wheel Primary color

    • 291 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Shyam

    • 766 Words
    • 4 Pages

    Colour Colour is the biggest motivation for shopping. People buy colour before they buy size‚ fit or price. People also react to the colours around the merchandise being considered. Colours are often selected for the amount of contrast they provide. The Colour Marketing Group (CMG) consists of colour specialists from most industries for which colour is a major factor in what is manufactured. The group serves as a guide‚ forecasts directions and indicated colour trends well enough in advance so

    Premium Retailing Retail design Display device

    • 766 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    lifestyle merchandising

    • 28044 Words
    • 92 Pages

    COMMERCE & INDUSTRY GOVERNMENT OF INDIA MBA - Fashion Merchandise and Retail Management SEMESTER – 3 Lifestyle Merchandising HANDBOOK PREPARED BY: N.B.LAL REVIEWED BY: FDDI SCHOOL OF RETAIL MANAGEMENT HOD: MR. A K SHARMA Table of Contents UNIT TOPIC PAGE Unit-1 Introduction to Lifestyle Merchandising 3 Unit-2 Lifestyle Models-AIO 19 Unit-3 Life-style Models -VALS I 23 Unit-4 Life-style Models -VALS II 30 Unit-5 Lifestyle Products-Jewellery

    Premium Luxury good Luxury vehicle

    • 28044 Words
    • 92 Pages
    Powerful Essays
  • Powerful Essays

    Visual Merchandising in Bata

    • 2401 Words
    • 10 Pages

    RESEARCH REPORT ON ROLE OF VISUAL MERCHANDISING IN FOOTWEAR IN BATA STORE FOR THE PARTIAL FULFILMENT OF THE REQUIREMENTS FOR THE AWARD OF THE DEGREE OF POST GRADUATE DIPLOMA IN RETAIL MARKETING AND MANAGEMENT Supervisor: Candidate: Dr. RITU BAJAJ Kanika Malhotra Rinky

    Premium Statistical hypothesis testing Normal distribution Null hypothesis

    • 2401 Words
    • 10 Pages
    Powerful Essays
  • Satisfactory Essays

    Brand‚ Packaging and merchandising Q1- Define Brand‚ explain the strategic function of the brand Brand is a term‚ a symbol or a design‚ which differentiates a product from the competitor. Branding is a process of adding value to the product by use of its packaging‚ brand name‚ promotion‚ and position in the mind of the consumers. Strategic functions of the brand: 1- Brand as a sign of ownership: it tells you who is the owner of the brand. 2- Brand as differentiating device: differentiate

    Premium Brand Brand management Value added

    • 392 Words
    • 2 Pages
    Satisfactory Essays
Page 1 2 3 4 5 6 7 8 9 50