presented as an alternative approach to McCarthy’s classic business orientated marketing mix popularly known as the 4Ps. SIVA and 4Ps are presented here as a complementary mechanisms to shape marketing practice through considering the needs of the customer within the constraint of the organization’s capacity. To that end‚ we present a means to combine the managerial focus of the classic 4Ps with the customer orientation of SIVA as the Marketing Mix Matrix. McCarthy (1960) suggested an entrepreneur
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a. What do the 4Ps stand for and at what stage of the marketing planning process does a marketer formulate the 4Ps? Promotion‚ Product‚ price and place. The Marketing Mix will first be used during step three‚ which is the step where companies have to prepare an integrated marketing plan and programme. The marketing programme builds customer relationships by transforming the marketing strategy into action. (Chapter one of Kotler textbook) They need to make a needsatisfying market offering
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Wrap Wrap & Roll www.wrap-and-roll.com Team GirlSix: Gi LOGO Contents Introduction The 4Ps-Product The 4Ps-Place The 4Ps-Price 4Ps The 4Ps-Promotion Conclusion Company Logo Introduction-Service Product Company’s service products: www.themegallery.com Introduction-Brief history 2006 The 1st Wrap & Roll Restaurant on Hai Ba Trung St established by Nguyen Kim Oanh Oanh 2007 Develop into into Wrap & Roll chain including- 6 Restaurants & Food
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Chapter 15 Operations Scheduling Planning and DISCUSSION QUESTIONS 1. Over the past several years‚ many corporations have experienced reductions in the workforce of sufficient size to receive attention in the media. Restructuring charges reflected in the annual reports to stockholders are often in the order of magnitude of $100‚000 per employee. If business is expected to recover within a year‚ the company would usually be better off to keep these employees on the payroll
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the information about Chobani in the case at the start of the chapter‚ (a) whom did Hamdi Ulukaya identify as the target for his first cups of Greek yogurt and (b) what was his initial “4Ps” marketing strategy? a. Hamdi Ulukaya first targeted young and fit Americans with his first cup. b. Hamdi Ulukayas initial “4Ps” marketing strategy involved product‚ price‚ place‚ and promotion. For product‚ he focused on the packaging. Made the cup with bright colors so people would be attracted to it. For price
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Unit 2 Assignment Student Name: Melisa Horton Please answer the following questions. Submit as a Microsoft Word® document to the Dropbox when completed. 1. Explain what would happen to equilibrium price and quantity in the market for Pepsi if the following occurred (be sure to indicate WHY it happens as well): a. The price of Coke decreases. The equilibrium price drops because of the price drop from Coke. This will show a decrease in the quantity demanded for Pepsi and create a surplus of Pepsi
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perceived in the use of the product. c. The prices customers are willing to pay d. Both a and b 15. “Lowest price” is more important to which segment? a. Workhorse b. Traveler c. Mercedes d. Cost Cutter e. Innovator 16. “Easy to use” is more important to which segment? a. Workhorse b. Traveler c. Mercedes d. Cost Cutter e. Innovator 17. “Fast and powerful” is more important to which segment? a. Workhorse b. Traveler c.
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As Gowthorpe (2003: P457) argued‚ that "A budget is a plan‚ expressed in financial and/or more general quantitative terms‚ which extends forward for a period into the future." Budgeting actually refers to the process that‚ after the strategic plan of the business has been made‚ companies made a short term plan (usually one year) to meet the strategic purpose. Traditional budgeting has offered a lot of contributions in so many years’ practice. But it seems it is more and more unsuitable for the modern
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two examples of obedience in the film which reveal the abhorrent nature of these aspects of fascism and the importance of resisting them. These are‚ respectively‚ the relationship between Captain Vidal and Mercedes and Ofelia’s refusal to compromise her own integrity. The obedience which Mercedes demonstrates towards Captain Vidal is extremely significant in the film as her dutiful submissiveness is a façade‚ one which the Captain fails to suspect as a result of his misogynistic ignorance. As she
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successful merchant sailor‚ is planning to marry Mercedes‚ his lover‚ after he gets his captain’s paper. Mercedes (Dagmara Dominczyk) promises to marry him‚ for she is in love with him. Fernand Mondego (Guy Pearce)‚ a representative of the ship‚ Edmond’s best friend‚ is obviously jealous of Edmond Dantes. He could not get Mercedes to love him even though he secretly desires to marry Mercedes. Edmond Dantes did not know that Fernand Mondego desires Mercedes and is jealous of him. As far as Edmond knows
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