And it all started with the ’Mera Wala’ campaign. "The tagline became so popular that people would go up to stores and ask for ’mera wala blue’ or ’mera wala green’‚" says Amit Syngle‚ VP - sales & marketing‚ Asian Paints. "It became a generic term and showed the involvement of people with the campaign." The commercial and the subsequent Asian Paints campaigns marked a beginning of a bond for Piyush Pandey‚ executive chairman & creative director - South Asia‚ Ogilvy with the brand that would
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Recom Leading Finance Teams * Utilizes interpersonal and communication skills to lead‚ influence‚ and encourage others; advocates sound financial/business decision making; demonstrates honesty/integrity; leads by example. * Communicates the strategic goals‚ the focus and the owner priorities to subordinates in a clear and precise manner. * Leverages strong functional leadership and communication skills to influence the executive team‚ the property’s strategies and to lead own team. * Oversees
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COMPANY DETAILS GLOBALLY A Spanish brand of clothing founded by the visionary Amancio Ortega Gaona and Rosalia Mera in Artexio‚ Galicia. ZARA was founded in the year 1975. Is one of major selling brand of the biggest fashion retailer "INDITEX". Amancio Ortega Gaona and Rosalia Mera in Artexio‚ Galicia. - Taken from Wikipedia. Zara has resisted the industry-wide trend towards fast fashion production to low-cost countries. Perhaps its most unusual strategy was policy of zero advertising;
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City of London College London‚ UK About City of London College Based in the heart of London’s business district. Founded in 1979. One of London’s most long-established and respected private providers of education and training. Situated in the central eastern part of Britain’s capital. The Bank of England and the London Stock Exchange are also within easy walking distance. Holds a premier College status from the Accreditation Service for International Colleges (ASIC) and is recognised
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The Human Brain vs. the Computer Over the millennia‚ Man has come up with countless inventions‚ each more ingenious than the last. However‚ only now‚ as the computer arises that mankind’s sentience itself is threatened. Ridiculous‚ some may cry‚ but I say look about you! The computer has already begun to hold sway over so many of the vital functions that man has prided himself upon before. Our lives are now dependent upon the computer and what it tells you. Even now‚ I type this
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INCREDIBLE INDIA “Unity in diversity”-the most commonly used quote to describe India. we are all familiar with the video “mile sur mera thumhara”-“let our melodies meet”‚ it endorses different people coming from all across the country to celebrate our uniqueness and diversity and to unite our country. Raj thackerey a famous marathi politician condemned the producers and proclaimed that all the characters should sing in marathi‚ when pointed out by a reporter that the video was in the first
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interactively you can attract the target group is the key to success for advertisers. That is the reason why advertising firms are spending millions just for searching innovation. We have variety of models of advertisements before us. Starting from ‘Mile Sur Mera Tumhara’ in 1998 to showcase the nation’s unity in prevailing in linguistic diversity‚ designed by Piyush Pandey and Louis Banks to ‘Hum Mein Hai Hero’ sung by A.R. Rahman in 2012. And we can see the story and brain behind each and every successful
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ParleG‚ but as ‘biscuit ka puda’ Other Initiatives • 50-56% sales come from rural market • Associated with government initiatives as: – Primary Education Scheme – National Rural Health Mission Centers – Mid-day Meal Scheme • Others: – Parle-G mera sapna sach hoga – Parle Saraswati Vandana References • http://www.parleproducts.com/brands/parle g/ • http:// www.quora.com/Biscuits/Parle-G-pricing-st rategy • http://en.wikipedia.org/wiki/Parle-G • https:// www.youtube.com/watch?v=sADzIi4lOC8
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suburban areas are close by. The nearest city has a population of 100‚000. Sapna Mohanty‚ 42‚ is Dhirendra’s wife. They have three children: Lisa‚ Arman‚ and Trisha. Sapna used to work on the farm‚ but for the last 8 years she has been working full-time as a clerk in the district office. Take-home pay from this job is INR 20000 per month‚ plus health‚ and other benefits that extend to the whole family. At this point‚ Sapna oversees the finances with Dhirendra‚ occasionally milks‚ and manages the
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Advertising & Sales Promotion “Parle-G” Submitted By: Varun Gupta : PG20095696 Vikram Sharma : PG20095098 Index S. No. Content Page Number 1 Company and Brand Details 1 2 Agency Details 3 3 Consumer and Brand Positioning 4 4 Consumer Response Model—Stage 5 5 Source Message and Channel Factors 6 6 Objectives for the Brand 7 7 Consumer feelings (FCB Grid) and appeals recom-mended 8 8 Designing Communication 9 9 IMC—Recommended Mix for Parle-G 10 10 Sales Promotions—Recommended options 11 11 References
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