BUSINESS CASES Management for Filipinos by Conrado E. Inigo Scientific Analysis of Business Cases Case Study – is a very effective method in improving individual’s ability to analyze a situation‚ establish premises‚ arrive at valid conclusions‚ decide on courses of action and visualize consequences and results • A case usually narrates the development of a situation over an extended period of time • The analyst projects himself into the situation and visualizes it as though he is personally
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Part 1.A: This case is about Dr Melissa Walker‚ she is a top-level orthopaedic surgeon who has either studied or worked almost all of her life. While on holiday in Santa Fe she met the love of her life‚ Michael Langford. He worked for a publishing company as editor in chief. They got married within 6 months after they met. After a few years after they were married Michael wants to have children since neither he nor Melissa has children of their own. The only problem was Melissa’s age; even though
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ANALYZING A CASE STUDY STAGE 1: QUICKLY GO THROUGH THE GENERAL SCENARIO PRESENTED TO GAIN A GENERAL UNDERSTANDING OF THE SITUATION. Underline/highlight information which may indicate problems exist STAGE 2: EXAMINE THE QUESTIONS CAREFULLY Read the questions several times-work out what is asking of you STAGE 3: READ THE CASE AGAIN VERY THOROUGHLY Look for evidence STAGE 4: PLAN YOUR ANSWER-SOME GUIDELINES You must be able to cite evidence (s) to support your arguments Apply
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ETHICS IN MARKETING MINI-CASE STUDIES Read the 4 mini-cases below. For each case answer the following questions: 1. What are the relevant Facts? 2. What are the ethical Issues? 3. Offer your opinion on what actions should be taken. Case Study 1 Incredible Shrinking Potato Chip Package Topic: Cost vs. price vs. value issues Characters: Julie‚ Brand Manager for potato chips at a regional salty snacks manufacturer Dave‚ Marketing Director for the regional salty snacks manufacturer
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CASE STUDY A DAY IN THE LIFE QUESTION: 1. How effectively do you think Rachel spent her day? 2. What does the case tell you ask what it is like to be a project manager? Project is a complex‚ non-routine‚ one time effort that is limited by time‚ budget‚ resources and performance specifications and it’s implemented to meet the customer requirements: This case shows a daily working life of Rachel‚ the project manager of large information systems project; the case mainly discussed the way a project
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INTERNET FOR BUSINESS – CASE STUDY WEEK 4 TEAM: The ladies – G7. Members: VoThi Phuong Linh – s3357656 To Nguyen Thu Thao – s3372852 Nguyen Thu Huong – s3357609 Words count: 490. CASE STUDY 4.1 – The implications of globalisation for consumer attitudes With the strong development of the globalisation trend nowadays‚ many companies have invested a lot of money into expanding their e-commerce network to other countries. Along with the expansion is the issue of localisation to penetrate
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Faculty of Business Studies Tutor Marked Assignment B203 A: Business functions in context I Second Semester 2012 – 2013 Supply chain from manufacturing to shelf Introduction 1 -The Kellogg’s Cornflake Company began in 1906 with the Kellogg brothers who originally ran a sanatorium in Michigan‚ USA. They experimented with different ways to cook cereals without losing the goodness. Their philosophy was ’improved diet leads to improved health’. 2-Between 1938 and the present day Kellogg’s opened
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Reference: 1. Ainsworth‚ S & Hardy‚ C 2004‚ ‘Discourse and identities’‚ in D Grant‚ C Hardy‚ C Oswick & L Putnam (eds.)‚ The Sage Handbook of Organizational Discourse‚ Sage‚ London‚ pp 153-173. 2. Australia government‚ accessed 29/08/2011‚ http://www.nbn.gov.au/the-vision/ 3. Beinhocker‚ ED 2006‚ ‘The big picture: sugar and spice’‚ in The Origin of Wealth: Evolution‚ Complexity‚ and the Radical Remarking of Economics‚ Harvard Business School Press‚ Boston‚ Massachusetts‚
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For each case‚ include the following: An analysis of the situation and possible causes for the subject’s behavior A preliminary diagnosis of the subject’s disorder using the symptoms he or she displays The set of therapies you suggest for helping the subject deal with his or her symptoms Case Study Number One: Karen Karen is a 30-year-old single woman. She was referred to a psychiatrist after six visits to her primary care physician complaining of headaches‚ body aches‚ sharp pains
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CARDINAL HEALTH INCORPORATION INTRODUCTION Cardinal Health Inc. is a global health care industry product and services provider that applies vast resources‚ knowledge and expertise with an objective of helping healthcare manufacturers and patient care providers meet their complex challenges‚ while providing better‚ safer delivery of care. HISTORY Cardinal Health Inc. was founded by Robert D. Walter in 1971 in Dublin‚ Ohio as Cardinal food Distribution Company. Robert D. Walter borrowed $ 1.3 million
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