Olympic Rent-A-Car U.S.: Customer Loyalty Battles In response to Enterprise Rent-a-Car’s new customer loyalty rewards program‚ Laura Walkins‚ should follow the industry leader by adopting a dollar based reward system and focus on targeting business travellers. But in doing so Olympic needs to be careful not to enter into a price war with Enterprise. To avoid the risk of this happening‚ Olympic should look to diversify and differentiate their rewards program to steal a share of the business traveller
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Business Strategy Case Study-TESLA Team 1: Nitin Majgi Ben Kempenich Nomi Lee David Daar Should Tesla move start to produce gasoline or hybrid powered vehicles? Competitors: Tesla Motors has a focus of differentiation strategy‚ concentrating only on small group of people‚ who are rich and environmental conscious‚ attracted by stylish and beautiful looks of its cars. Because‚ it will be hard to reach out and compete with other auto-manufactured brands
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TO: Richard Sullivan‚ Vice President of HED‚ Wriston From: FT28312 Subject: Wriston Manufacturing Corporation Case Analysis and Summary Date: January‚ 1992 Summary The Heavy Equipment division of the Automotive Supplier group of the Wriston Manufacturing Corporation is a large axle and brake manufacturer having three broad product lines which are being manufactured
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1. Did Schindler make the right choice in assigning Silvio as general manager of India? I do not believe Schindler made the right choice in assigning Silvio as the general manager of India. Silvio had little to no "real world" international experience. Silvio had much success in Sweden but there are several factors that limited his success in India. Silvio had high "warrior" and low "monk" attributes. Silvio was a task oriented individual. This management style is not well received in India
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Main issue: European Sales Division of Computron had to decide what price to submit for its Computron 1000X digital computer for the bid of a purchase contract from Konig & Cie.‚ AG. * Four other computer manufacturers‚ including RMAG‚ EDAG and Digitex‚ would bid for the contract. The competitors’ prices will most likely be around the $872‚000 proposed by RMAG. * Computron used cost based pricing (firm’s standard pricing policy): The European Price= U.S. cost + 33.33% x Cost (Markup)
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To: Zara Management From: Subject: Zara ’s US Expansion Date: 2001 Background Following is an analysis of Zara ’s current expansion strategy into the US retail market and recommendations on future tactics to ensure a successful expansion. Zara ’s expansion strategy thus far has been quite successful; however‚ with every new store opened‚ its ability to maintain an efficient centralized production system and a strong‚ unique culture will be diminished. Analysis Let us first consider Zara
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To: Richard Sullivan From: im26412 Subject: Proposal for Detroit Plant Date: May 26th‚ 2012 Background and Issues Detroit Plant‚ serves as the first plant of HED division within Wriston Group‚ which almost all division products could trace their roots from‚ cannot achieve an acceptable level of profitability for years even we raise the prices or cut wages. The morale of Detroit is poor and it has been plagued by problems such as absenteeism and high turnover rate. Additionally there is coming
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INTEROFFICE MEMORANDUM TO: CARL RAUSCH‚ CEO‚ BIOPURE FROM: XXXXXXXXXX‚ MARKETING ANALYST‚ BIOPURE SUBJECT: OXYGLOBIN LAUNCH DATE: 50 4/22/2010 This memorandum is to propose that Biopure prepare to launch Oxyglobin as quickly as possible. The product should be priced at approximately $150 per unit and be advertised and distributed to emergency care veterinarians for use in dogs. Significant efforts need to be made in trade publications to educate veterinarians in this
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movie " Schindler List" and read about Elie in the book “Night”. Also the horrifying experience he not only lived but witnessed during the time of the Holocaust. In the movie “Shcindler’s List” the Jews were brought and forced to live in fear. In the book "Night” Elie talks about how he survived the horrifying and tribulation of the treatment from the Nazis during the time of the Holocaust. I believe in “Schindler’s List” are treated differently because‚ in the middle of the story Schindler has a
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Jews were being shipped to Krakow” or something like that. In Krakow the ghetto is overcrowded with Jews. The Jewish people are organized into working groups by the Jewish council‚ comprised of some elected Jews responsible for the order. Oskar Schindler ‚ a German businessman‚ who wishes to see a Jew that owns a pot-making factory visits the ghetto‚ because Jews are no longer allowed to own businesses‚ so Oskar makes a deal with Stern‚ and plans to take over the factory after trading money and appointing
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