demands for milk‚ she implemented a system that allowed villagers to supply Sanlu with the bulk of their raw milk supply. The demand grew at such a rapid pace that Sanlu could barely keep up and so began sacrificing quality for quantity. Complaints of Melamine tainted baby milk from Sanlu began circulating in late 2007 and in August of 2008 when the board met to discuss the issue‚ the decision was made to cover up the scandal. As a result‚ two managers were sentenced to death and four executives received
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contaminated with the toxic chemical melamine. China’s national inspection agency extended its investigation to other dairy manufacturers across the nation. Shockingly‚ products of 21 other dairies‚ including some famous Chinese brands‚ also tested positive for melamine. Due to consumption of melamine-laced milk products‚ more than 56‚000 infants and young children had become sick and four babies had died from kidney failure by the end of September. The melamine scare also resulted in many countries
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CHAPTER 1 - INTRODUCTION Background Founded in 1999‚ Mengniu Group (Mengniu) has grown rapidly to become the leading dairy product manufacturer in China. It’s principal products are liquid milk (UHT milk-Ultra-high-temperature pasteurized milk‚ milk beverages‚ and yogurt)‚ ice-cream‚ and other dairy product such as milk powder‚ milk tea powder‚ and tablets. Mengniu has overtaken it’s long-established state-owned rivals through dedication to quality and innovation in all aspects of its business
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powder. Sanlu milk powder was the hottest topic in 2008‚ because of its melamine. The experts in the Health Department said that they thought the cases of infants nephrolith been caused by the milk powder with melamine. But why did the company mix the melamine into the milk powder‚ the reason is the melamine is a kind of chemical with a high quantity of nitrogen. And the test of the milk powder is the index of the nitrogen‚ melamine is cheap and easy to make up. In order to reduce the cost of the production
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Bauhinia © Martinsons & Associates 2009 Licensed exclusively for use at the City University of Hong Kong. Unauthorized use or reproduction of this case is strictly prohibited. This is a composite case that integrates the experiences of several companies. In the early 1970s‚ the Chan family pooled together $30‚000 and set up a small dairy processing plant in Hong Kong. Bauhinia Dairy initially produced only fresh milk and sold it through limited distribution channels. It has subsequently modestly
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Consequentialism and Utilitarianism Consequentialism‚ as its name suggests‚ is the view that normative properties depend only on consequences. This general approach can be applied at different levels to different normative properties of different kinds of things‚ but the most prominent example is consequentialism about the moral rightness of acts‚ which holds that whether an act is morally right depends only on the consequences of that act or of something related to that act‚ such as the motive
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affected the company’s reputation were distinguished in this report. There were three main business activities that were distinguished in this business report. Firstly‚ the Sanlu scandal that occurred in 2008 which involved the chemical compound melamine milk which was found in infant formula and other food supplies. This incident truly damaged their reputation and left consumers with less faith in the company’s products. Secondly‚ their ‘Milk For Kiwis ‘scheme ‚ since this programme is helping
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company. A socially responsible company is one that “has obligations to society beyond the pursuit of profits” (Bovée & Thill‚ 2013‚ p. 75). Through the analysis of past instances in which Fonterra has appeared in the media‚ specifically the Sanlu melamine scandal‚ the Milk for Schools program and the latest botulism milk scandal‚ the ways in which the company has been positively recognized as well as criticized from the perspective of corporate social responsibility will be identified. The analytical
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country in the world. But don’t be fooled by the numbers... It gets even worse! Melamine is an organic compound that is often combined with formaldehyde to producemelamine resin‚ a synthetic polymer that is fire resistant and heat tolerant. The resin is a versatile material that has a highly stable structure. Its uses include whiteboards‚ floor tiles‚ kitchenware‚ fire retardant fabrics and commercial filters. Melamine can be easily molded while warm but will set into a fixed form‚ which makes it
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1. Read following paragraph and explain the process this firm might go through to reach this specific marketing strategy - how and why this company reach to use this decision. Also explain results this firm may get from using this specific marketing strategy. In addition‚ recommend any modification of strategy based on SWOT analysis. Bakery chain Tous Les Jours introduces two varieties of "Kim Yu-na bread‚â named after the popular Korean figure skater. The flavors‚ chosen by Kim herself‚ are
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