Harvard Business School 9-698-004 July 8‚ 1997 We’ve Got Rhythm! Medtronic Corporation’s Cardiac Pacemaker Business The legacy of Medtronic Corporation‚ the company that created the cardiac pacemaker industry‚ is a proud one. Starting from its earliest pacemakers‚ which had to be carried outside the body‚ Medtronic had achieved dramatic improvements in the functionality‚ size and reliability of these devices. In so doing it had extended the lives‚ and improved the quality of life‚ for hundreds
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TYPES OF PACEMAKERS The classification of pacemakers into different types is based on the mode of application of the stimulating pulses to the heart. EXTERNAL PACEMAKERS: These are used when the heart block presents itself as an emergency and when it is expected to be present for a short time i.e during critical post operative periods and in patients during cardiac surgery‚ involving the valves or septum. * The pacemaker is placed outside the body. It may be in the form of wrist watch or in
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Cardiac Surgeon Cardiac surgeons treat valvular heart diseases such as valve stenosis or vessel insufficiency‚ ischemic heart disease‚ coronary artery disease‚ atherosclerosis and congenital defects. They treat these diseases by repairing or replacing heart valves‚ widen clogged arteries‚ repair aortic aneurysms‚ implant defibrillators and pacemakers‚ and perform double‚ triple‚ quadruple‚ and sometimes even quintuple heart bypasses. Cardiac surgeons must complete internships and residency requirements
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Implantation Although the pacemaker can be used by everyone‚ physicians who recommend permanent pacemaker implantation must consider “comorbidities‚ surgical risks‚ quality of life‚ and patient preference” (Bains 2017). Before we begin the surgical procedure‚ we need to understand the difference between the 4 types of pacemakers. External (transcutaneous) pacemakers are outside of the body‚ but the wires are attached to the skin. This type is used for emergencies because they are only temporary.
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strategic overview of Medtronic Inc. Medtronic is a global leader in medical technology- alleviating pain‚ restoring health‚ and extending life for people with chronic conditions around the world. Medtronic conducts business in more than 120 countries developing and manufacturing a variety of products and therapies with emphasis on providing a complete continuum of care to diagnose‚ prevent and monitor chronic conditions. Mission Statement The mission statement of Medtronic Inc. is to contribute
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* Normally‚ the cavity between the pericardial layers contains 10-30mL of serous fluid * A pericardial effusion occurs if additional blood or fluid collects in this space. If the amount of fluid continues to increased and cardiac chamber filling is impeded‚ cardiac tamponade results * VAGUS – major PNS innervation of the heart * CALCIUM – is the main cation affecting electrical stimulation of the heart * THRESHHOLD – is the stimulus that changes the resting membrane * COLD –
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Living with a Pacemaker or Implantable Cardioverter Defibrillator (ICD) With advances in technology‚ pacemakers and ICDs generally last five to seven years or longer (depending on usage and the type of device) and‚ in most cases‚ allow a person to lead a normal life. In addition‚ advances in device circuitry and insulation have reduced the interference risk from machinery‚ such as microwaves‚ which‚ in the past‚ may have altered or otherwise affected these surgically implanted cardiac devices. Even
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Paper Medtronic Inc. can easily be compared to le Concorde‚ a turbojet supersonic passenger airliner first flown in 1976. This jet was more than twice as fast as any other airliner ever created‚ flying at speeds of up to 1‚350 mph. The capability to fly at more than twice the speed of a regular airliner equates to twice the flights and premium prices for this astonishing service. The resulting profitability of le Concorde is what puts this machine at the top of its class. In 1957‚ Medtronic founder
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to the conclusion the best option for Oliveology is to be an S Corporation. There are many benefits of this entity status. One of the largest benefits is no double taxation. The shareholders are only taxed at the shareholder level. Also‚ unlike a partnership‚ where all the partners are subject to self-employment tax on income from the firm‚ only wages earned are subject to a self-employment tax in an S corporation. In an S corporation shareholders may be employees‚ and the wages paid are deductible
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BUSINESS Literally‚ the word “business” means the state of being busy. Generally‚ the term business includes all human activities concerned with earning money. In other words‚ business is an activity in which various persons regularly produce or exchange goods and services for mutual gain or profit. The goods and services produced or purchased for personal use are not included in “business”. Business is an economic activity‚ which is related with continuous and regular production and distribution
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