4-1 Product and Service Design Operations Management William J. Stevenson 8th edition 4-2 Product and Service Design CHAPTER 4 Product and Service Design Operations Management‚ Eighth Edition‚ by William J. Stevenson Copyright © 2005 by The McGraw-Hill Companies‚ Inc. All rights reserved. McGraw-Hill/Irwin 4-3 Product and Service Design Product and Service Design • Major factors in design strategy Cost Quality • Time-to-market • Customer satisfaction •
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Products Liability 1. Construct a fact pattern [an example] to clearly delineate: a. A Manufacturing Defect: A car’s braking system that does not work properly and causes the driver to get into an accident. b. A Design Defect: A type of sunglasses that fail to protect the eyes from ultraviolet rays. c. A Marketing Defect: Prescription drugs advertised as “virtually non-toxic‚” “safe‚” and “free of significant side effects” when they are not. They failed to state
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Manchester Products: A Brand Transition Challenge Recommendation: Here are two companies namely Manchester Products and Paul Logan Furniture Division‚ both offer furniture in different sectors. Indeed‚ Manchester Products has been known for office furniture while Paul Logan Furniture Division is selling
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PRODUCT DIFFERENTIATION AND MARKET SEGMENTATION AS ALTERNATIVE MARKETING STRATEGIES WENDELL R. SMITH Alderson & Sessions decade the 1930’s‚ the work of D URING theRobinsonofand ofChamberlin resulted in a revitalization economic theory. While classical and neoclassical theory provided a useful framework for economic analysis‚ the theories of perfect competition and pure monopoly had become inadequate as explanations of the contemporary business scene. The theory of perfect competition assumes homogeneity
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OF MULTICULTURAL TEAMS The increasing number of multinational companies‚ the expand global market place and the diversity of the customers across cultures require new points of view. More and more companies use multicultural teams to develop new products or business solutions. Multicultural teams are task oriented groups of people from different cultures. Well managed multicultural teams thanks to the different point of views of their team members can superior national teams in the number of possible
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2012 Topic: Product costing Ningbo lecturer: Ms. Huang HuiQin – E: huanghuiqin@nbu.edu.cn – P: 86-574-87600960 Student: Lê Uyên Phương (Phoebe) – E: leuyenphuongvn@yahoo.com – P: 86-15 757 829 310 Student ID: 1211125031 NBU Intake 12‚ 2012 Required: Examine the literature to identify the different perspectives on how a product’s cost may be formulated. Assess the strengths and weaknesses of the various approaches to product costing that have been
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settings become more complex and involve increased numbers of interpersonal interactions‚ individual effort has less impact. In order to increase efficiency and effectiveness‚ a group effort is required. The creation of teams has become a key strategy in many organizations. Team building is used to improve the effectiveness of work groups by focusing on any of the following four purposes: setting goals and priorities‚ deciding on means an methods‚ examining the way in which the group works‚ and exploring
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customer visits and market orientation assessments. At the product level This is done by analyzing how a product/service should be adapted to the market. The value proposition of the product is decide and stated through positioning as to what benefits it provides to the customer. The product hierarchy also helps to position the product with respect to competition. At the executional level Done through integration of the 4 P’s – product‚ price‚ promotion and place. This requires consumer research
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1. Summary of the case study The focus of the story is Burgmaster Corp.‚ a Los Angeles-area machine tool maker founded in 1944 by Czechoslovakian immigrant Fred Burg. Holland covers the 1944 founding of Burg Tool‚ its transformation into Burgmaster Corporation‚ the Houdaille takeover‚ the 1979 leveraged buyout‚ the campaign for protection against Japanese competition‚ and‚ finally‚ the auction of Burgmaster property in 1986. 2. Statement of the problem encountered Too many machine tool and auto
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the group did not assign specific roles to individual members as the group was only in the Forming stage (Tuckman1965)‚ therefore‚ each member carried out their own individual research‚ gaining more knowledge on carers and the impact of stress. The team thought that different research approaches would cover all areas and allow equal input and workload from all members.
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