Company Analysis Mediquip S.A.‚ a subsidiary of Technologie Universelle‚ is a manufacturer of CT scanners‚ X-Rays‚ ultrasonic‚ and nuclear diagnostic equipment. Their competitors consist of other European companies such as Sigma FNC‚ Eldora‚ Magna‚ and Piper. Even though Mediquip is a fairly new player in the medical equipment market compared to their competitors‚ they hold a global reputation for having advanced technology and proficient after sales service. Mediquip ’s sales organization consisted
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On what date the salesman ’lose’’ the sale? Why? Be specific. What could he have done better and when? What could he and Mediquip have done better and why? In my opinion‚ Kurt Thaldorf lost the sale on june 1‚ which is the date Kurt gave Hartman an informative quote about the price. Mediquip should carry out a thorough research on the market before approaching prospects. Company should be aware of price quotations of competitors’. They should perform cost/benefit analysis to come up with a reasonable
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Mediquip Case Analysis What started with promise of a sure sale for Mediquip’s latest CT scanner technologies quickly dissolved after five months of client interaction. Kurt Thaldorf began losing client interest initially with a high starting price in June‚ which snowballed into even more client resentment through September. Even though he offered the CT scanner at a competitive DM 2‚370‚000‚ on September 29th‚ this number was already beyond consideration due to competitors’ early low offerings.
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MEDIQUIP CASE ANALYSIS Introduction Mediquip S.A.‚ a medical technologies company based in Europe‚ specializes in the sales of CT Scanners. Within the market‚ they are at a disadvantage because many of their competitors have been there longer and know the decision-makers better. Another difficulty for Mediquip S.A. is the relatively small market for CT Scanners which in Europe is about 200 units per year. The case study outlines the sales process between Mediquip S.A. and Lohmann University
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Case: Mediquip SA 1. What are Thaldorf’s major strengths and weaknesses as a representative of Mediquip? Ans: Weaknesses:- 1) Lack of ability to find (or to appreciate importance of it) the needs and motivations of customer. 2) Lack of preparedness/knowledge about the product:- price estimate‚ list of hospitals‚ collecting testimonials from existing clients proactively 3) Lack of building relationship ability. Mediquip already admitted that their competitors know the decision makers at client
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Company Analysis Mediquip S.A.‚ a subsidiary of Technologie Universelle‚ is a manufacturer of CT scanners‚ X-Rays‚ ultrasonic‚ and nuclear diagnostic equipment. Their competitors consist of other European companies such as Sigma FNC‚ Eldora‚ Magna‚ and Piper. Even though Mediquip is a fairly new player in the medical equipment market compared to their competitors‚ they hold a global reputation for having advanced technology and proficient after sales service. Mediquip’s sales organization consisted
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a representative of Mediquip? Kurt Thaldorf enjoyed a strong set of strengths over weaknesses going into the tendering process with Lohmann University Hospital (LUH). Strengths: 1) Mediquip had successfully positioned their brand as Kotler et al. point out (2012 P 396) as it enjoyed a reputation for technology and after sales service. This reputation also gave Mediquip some corporate credibility in the market. 2) Kurt believed strongly in the Mediquip scanners superiority
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Mediquip: “Science of Selling is in the Process” It has oft been thought that the science of selling is in the process. This mantra is precisely what failed the protagonist of the Mediquip case. As with any scientific method‚ success revolves around a defined process that‚ when correctly executed‚ achieves an optimal result. Kurt Thaldorf failed to formulate and follow the correct selling process and resulted in a loss of sale. The following examines Kurt’s failure and attempts to identify changes
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3. Depreciation percentage=$1‚640‚200/$15‚411‚620 = 10.64% New Fixed Assets=$15‚411‚620 + $30‚000‚000 = $45‚411‚620 $45‚411‚620*.1064 = $4‚831‚796 new depreciation Pro forma Income Statement Sales ($36‚599‚300*1.12) $40‚991‚216 Cost of Goods Sold ($26‚669‚496*1.12) 29‚869‚836 Other Expenses ($4‚641‚000*1.12) 5‚197‚920 Depreciation 4‚831‚796 EBIT 1‚091‚664 Interest 573‚200 Taxable Income 518‚464 Taxes
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The 1950’s-60’s70’s-80’s Miranda Moultrie Nixon Back Again The United States presidential election of 1968 was the 46th quadrennial presidential election‚ held on Tuesday‚ November 5‚ 1968. Moon Shot On July 21‚ 1969‚ President Nixon spoke from the Oval Office to Apollo 11 astronauts Neil Armstrong and Edwin Aldrin at the Sea of Tranquility on the Moon. Apollo 11 was the spaceflight that landed the first humans on the Moon‚ Americans Neil Armstrong and Woodstock A village in New York state
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