Chapter 2 Types of Innovation LEARNING OBJECTIVES When you have completed this chapter you will be able to: • Distinguish the different forms that innovation can take‚ such as product‚ process and service innovation • Differentiate and distinguish between the different types of innovation‚ such as radical and incremental innovation • • Describe each type of innovation Analyse different types of innovation in terms of their impact on human behaviour‚ business activity and society
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33: 1090–1102 (2012) Published online EarlyView in Wiley Online Library (wileyonlinelibrary.com) DOI: 10.1002/smj.1959 Received 29 May 2009; Final revision received 20 January 2012 RESEARCH NOTES AND COMMENTARIES HOW KNOWLEDGE AFFECTS RADICAL INNOVATION: KNOWLEDGE BASE‚ MARKET KNOWLEDGE ACQUISITION‚ AND INTERNAL KNOWLEDGE SHARING KEVIN ZHENG ZHOU1 * and CAROLINE BINGXIN LI2 1 2 School of Business‚ University of Hong Kong‚ Hong Kong Daniels College of Business‚ University of Denver
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In recent years‚ the importance of innovation in business cannot be emphasized too much. Along with rapid economic development‚ the cooperation having innovative ability enables them to own a place in this competitive society. In order to achieve the goal of survival‚ the firms need to understand the different types of innovation from incremental innovation and radical innovation for those firms who guarantee with the product quality‚ the lower cost and increasing profits. Following this essay‚ the
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Radical innovation at Philips Lighting I. Introduction Nowadays‚ radical innovation has increasing importance in competitive market. Also it is difficult to implement it in establishing firms because they have stable organization culture for many years and it is very risky to change strategy‚ product or services with radical innovation. ‘Radical innovations transform the relationship between customers and suppliers‚ restructure marketplace economics‚ displace current products‚ and create entirely
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2.3 Incremental vs Radical Innovation To summarize‚ incremental innovation compared to radical innovation: Incremental innovation is based on iterative efforts to provide new benefits‚ features‚ and improvements to products in the existing market based on existing technologies (i.e. improvements within a given frame of solutions [X6]). Examples of incremental innovation are improvements of the fuel efficiency of the combustion engines in vehicles‚ or technological improvements that make it possible
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Radical Innovation # 1: SOCIAL MEDIA 1. What has been the nature of each of these innovations? With Internet on the rise‚ and being widely available and used by everyone‚ especially the new generations‚ there was a need to ‘stay connected ’ as more and more people were travelling‚ and moving away from their home towns. 2. In what way were they radical as opposed to an incremental improvement to an existing product process category? Social Media is a radical innovation rather than an incremental
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Activity 6- Pricing 1. Give an example of each major type of pricing objective: profit-oriented pricing‚ sales-oriented pricing and status quo pricing. Lamb/Hair/McDaniel (2012) mention that establishing realistic and measurable pricing objectives is a serious part of any firm’s marketing policy. Pricing objectives are usually categorized into three categories: profit oriented‚ sales oriented and status quo. In consistent with Lamb/Hair/McDaniel (2012) profit oriented pricing is based on profit
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Determine price for each of the product of your choice based on the pricing strategies you have learnt. There are two type of new product pricing strategies which is skim pricing and penetrate pricing. Skim pricing A product pricing strategy by which a firm charges the highest initial price that customers will pay. As the demand of the first customers is satisfied‚ the firm lowers the price to attract another‚ more price-sensitive segment. * Used when * Demand for the product is
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RADICAL OPENNESS The article mentions four principles of Radical Openness‚ which led the companies to make a drastic radical progress from past‚ which I believe these are most basic and essential part of it: Principle One: Collaboration. This is openness in the sense that firms are keeping their boundaries more porous‚ flexible and open. So open networks are making companies to strive in the market than when they were closed. Principle Two: Transparency. It is about the communication of
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MANAGEMENT OF INNOVATION? INVENTION R&D PRODUCTS TECHNOLOGY DIFFICULT IN CERTAIN COUNTRIES LUCK!! VALUABLE IN JUST A FEW INDUSTRIES EXPENSIVE WHAT IS INNOVATION “It is the means by which the entrepreneurial activity either creates new wealth-producing resources or endows existing resources with enhanced potential for creating wealth” Peter Drucker (HBR‚ 1985) TYPES OF INNOVATION Radical Incremental TYPES OF INNOVATION Product Service Process
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