The Mass Media 1. Functions i. Information Function ii. Surveillance Function iii. The Social Function - Entertainment - Socialisation iv. Commercial Function v. Political function 2. Key types i. Traditional Media - Print (newspapers‚ magazines‚ billboards‚ books) - Electronic Media (radio‚ television‚ film) ii. New Media - web-based and mobile technologies (the Internet‚ social media‚ etc) 3
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The Media in some form or other has remained an integral part of human civilisation serving its purpose as a medium to inform people. In Indian society‚ the form of media has been changing over time. Its form evolved from the vedas and upanishads in ancient India‚ ashokan stupas in medieval era to modern day television and press. Media in India has played an important rôle in shaping our society. Even in freedom struggle‚ media played an important rôle. Several freedom fighters made use of newspapers
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ELECTRONIC MEDIA AND PRINT MEDIA INTRODUCTION TO ELECTRONIC MEDIA This is a type of MASS MEDIA which uses ELECTRONIC Energy in the user end. The most familiar electronic media includes video recording‚ audio recording‚ multimedia presentations‚ slide presentations‚ CD ROM’S and online contents. Also‚ recorded broadcasting in television‚ radio‚ telephone etc. could be considered as electronic media. THE BASIC USES OF ELECTRONIC MEDIA Electronic Media is probably the most diversified subject of study which
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Role of Media in Kargil Anshu Bhatia PGP2- 18012 Table of Contents Abstract 2 Introduction 3 Literature Review 3 Discussion of the case 5 Analysis and conclusion 6 Bibliography 7 Abstract This paper attempts at evaluating the role of media in the Kargil war‚ which broke out in the summer of 1999‚ at a time when the Indian media was equipped enough to set the media agenda as well as present the war at an unprecedented scale. As mortals‚ we have never seen the war situations
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Section C Tutor’s Comments The globalization of the media is endorsing and creating a global village. The media-scape is restructuring itself‚ forming a singular global body‚ as opposed a mass of multiple independents. Media globalization is a direct result of technological development‚ maximisation of corporate media interest‚ the media ’s increasing correspondence to the public sphere‚ and media ownership. It is widely evident that the media is in fact becoming a global conglomerate‚ which is in
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There are many implications of the Global Media Oligopoly such as subjectivity and a decrease in infant media companies. Global media oligopoly refers to the market for media services has become dominated by a few giants that have established powerful distribution and production networks (Schiller‚ 1999). A major implication of Global Media Oligopoly is Subjectivity which can be defined as a biased or an opinionated view. Global Media Oligopolies controls majority of the audience within a market
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In general‚ "media" refers to various means of communication. Media‚ the name alone to everyone seems all too familiar. For ages media has been a key source for knowing what is happening throughout the world. As time evolved the speed in which media information becomes available has increased. Nowadays media depends on Electronic media which includes television‚ radio‚ etc‚ Print media which includes newspapers‚ magazines‚ etc and Social media‚ media disseminated through social interaction. In the
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and my opinion has been shaped through peer discussion and class materials. However‚ there is still something about value and culture conflicts frustrated me. This course is called “Women and The Media”‚ and the instructor tried to make us better understand gender and the role women are playing in media and our society through different ways‚ such as movie‚ peer discussion‚ and even online conversation with guest speaker. Among all class materials‚ I like the movie part the most since I believe visual
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Freedom of the press and journalistic ethics is an important topic today in India — with the word ‘press’ encompassing the electronic media also. There should be a serious discussion on the topic. That discussion should include issues of the responsibilities of the press‚ since the media have become very prominent and very powerful. In India‚ freedom of the press has been treated as part of the freedom of speech and expression guaranteed by Article 19(1)(a) of the Constitution‚ vide
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The Characteristics of Media Goods and the Media Economics Structure Introduction Media is‚ to a large extent‚ a complex industry covering comprehensive areas‚ ranging from business operation to creative ideas. However‚ at a fundamental level‚ the study of media economics mainly focuses on the main players of the industry: companies‚ consumers as well as the environment. That is to say‚ the media economy can help us analyze and understand the relations among the producers‚ viewers‚ advertisers
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