THE SOCIAL MEDIA HANDBOOK FROM AMATEUR TO PRO AUTHOR: HARDIK JOSHI SHARE: A PUBLICATION CHAPTER 1 THE BASICS SHARE: 3 THE SOCIAL MEDIA HANDBOOK Every brand aspires to be on social media but most don’t know where to start from. So let’s start with looking at some social media basics. Why are you expected to be around? Firstly‚ be sure of the reason for your existence on social media. A number of brands want to set up their presence just because everyone else is
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It’s hard to imagine that only a mere 10 years ago‚ Facebook‚ Twitter‚ Wikipedia‚ MySpace or basically any other social media platform you can think of even existed. Since the creation of these social networking devices‚ there has been a tremendous change in the world. News and information has become more available than ever‚ political landscapes have been re-shaped‚ privacy has become a thing of the past‚ and all these changes are happening at a rapid rate. These changes can have both positive as
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The aim of advertising is to promote new product to local children and teenagers and to recall brand. Media selection We have chosen magazine‚ newspaper‚ internet and outdoor advertising as our platform to transmit our messages. This media multiplier effect is stronger than using medium alone. Other media can help decrease the disadvantage of the other media. For magazine‚ we selected MILK and YES to promote QOO. Firstly‚ since magazine has high marker segmentation‚ can easy to reach our
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Media Stereotyping When you turn your TV on‚ what do you see? Most likely a white male as a protagonist‚ an African-American getting arrested‚ a Mexican yard man‚ maybe a black woman cussing and exhibiting verbal aggressiveness‚ an Asian owner of a pawnshop in some sketchy ghetto town‚ or a Pakistani terrorist with a last name too long and complex to pronounce. Racial stereotypes of ethnic minorities have become extremely prevalent in advertising‚ entertainment and other forms of digital and broadcast
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Gender and Media In today’s society‚ media has become a powerful influence on individual’s perception of themselves and others. Popular magazines‚ television programs‚ movies‚ and newspapers have the tendency to reinforce gender role stereotypes. Women are sexually exploited in the media. Also‚ the media emphasizes that a slender physique is a highly desirable quality of a woman‚ whereas the media emphasizes that muscularity is an attractive display of masculinity in men. Women are more often
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has vast experiences in liaising with the media regionally. It has established good rapport with food column writers and bloggers in the Singapore food scene. JYL Agency is keen to assist KG to establish as a successful MFT brand that specialise in gourmet food in Singapore. It is also confident that it could help KG to garner more publicity mileage and editorial coverage for its events and activities with a Media Strategy Plan. The proposed Media Strategy Plan is formulated based on an in-depth
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Social media has become a major influence on not only the recent generation‚ but others as well. Its use has become a normal routine in the lives millions of people. Social media has many positive things about it‚ but with every positive thing there are also many negatives. When social media was first developed‚ there was no intention of it having such a large negative impact on lives‚ families and communities. Over the years‚ people have taken advantage of social media and the opportunities it presents
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Today I came here to discuss the topic media and children In this topic I will I tell you what is the influence of media on our childrens But First of all I will explain to you what is media? Media: Communication channels through which news‚ entertainment‚ education‚ data‚ or promotional messages are disseminated. In my opinion Our media has negative impact on our children’s .because When children see scenes of violence‚ natural disasters‚ and crime reports on TV Which leads to stress‚ and
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Media habits of target audiences After conducting survey for Hi5 bread‚ we managed to get more information of the media habit of our target audiences. On our survey‚ question 10 asks in terms of television which media is most preferred. From the responses‚ 60% answered tv3‚ 20% answered tv2‚ 8% answered ntv7‚ 6% answered tv1‚ 4% answered 8tv‚ and 2% answered others. From the results‚ it clearly shows that TV 3 is the preferred media that would be used for advertizing because majority of the respondents
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Society is constantly exposed to various forms of media‚ be it television‚ radio‚ newspapers or the growing internet‚ that portray either constructed or natural images of events and issues that consequently influence our view of the world‚ our behaviour and our leisure pursuits. The extent to which individuals are either passive or active in recognising this significant influence on their leisure lifestyle are discussed throughout this essay from the perspectives of two sociological theories in relation
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