The International Asian Research Journal 01(01): 59-65‚ 2013 ISSN: 2310-337X ©TIARJ Publications‚ 2013 www.tiarj.com ROLE OF ELECTRONIC MEDIA IN CHANGING VALUE SYSTEM IN PAKISTAN 1 1 Zafar Ali‚ 2Mirza Jan and 3Syed Qamar Bukhari PhD Scholar‚ Department of Mass Communication‚ Gomal University‚ D. I. Khan‚ Pakistan. Email: zafaralizfr@yahoo.com 2 3 Associate professor‚ Department of Mass Communication‚ Gomal University‚ D. I. Khan‚ Pakistan. PRO/Registrar‚ Department of Public
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Introduction The Mass Media is a unique feature of modern society; its development has accompanied an increase in the magnitude and complexity of societal actions and engagements‚ rapid social change‚ technological innovation‚ rising personal income and standard of life and the decline of some traditional forms of control and authority. There is an association between the development of mass media and social change‚ although the degree and direction of this association is still debated upon
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that the media exposes you to. You want to be someone‚ but not yourself! And now you say media does not influence you! Oh come on‚ it surely does! Mass media does affect the way in which masses think and act. It influences their behavior both positively and negatively. The positive effects are surely celebrated by one and all. But the negative effects are not conducive to a healthy society. Here‚ we will try to understand how media influences us negatively. Media’s Negative Influence Blind
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[Pick the date] Hewlett-Packard allan (2010‚ 09). Media Violence. StudyMode.com. Retrieved 09‚ 2010‚ from http://www.studymode.com/essays/Media-Violence-406641.html Introduction In recent times‚ together with the development of science technology‚ the mass media industry has also achieved many advances. Media has played an important role in our society in providing information as well as broadening knowledge to mankind. Despite some positive effects‚ human beings have recently witnessed the exposure
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To what extent do the mass media influence the behavior of young people? Mass media refers to those media that are designed to be consumed by large audiences through the agencies of technology. These technologies include the Internet‚ television‚ newspapers‚ film and radio‚ which are used for mass communications. Mass media also include the organizations which control these technologies. Young people are nowadays easily influenced by their environment. Whether it is television‚ friends‚ family
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In the last 50 years the media influence has grown exponentially with the advance of technology‚ first there was the telegraph‚ then the radio‚ the newspaper‚ magazines‚ television and now the internet. We live in a society that depends on information and communication to keep moving in the right direction and do our daily activities like work‚ entertainment‚ health care‚ education‚ personal relationships‚ traveling and anything else that we have to do. A common person in the city usually wakes
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The Media and Its Responsibilities SOC 120 Introduction to Ethics & Social Responsibility The media has become a major factor of our times and the influence it has on people young and old. You would think that the world has enough influence all around them during their everyday lives and then we come home and turn on our televisions‚ pick up a newspaper‚ a magazine‚ or even the computer and it is all right there. Over the years the media has been more open and I believe that has
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Introduction: You may have heard of digital media‚ but you may have no idea what it is and how it can help you out when it comes to marketing. It’s definitely important that you get up to speed so you can use this to benefit your business. Basically digital media refers to any type of electronic media out there. Today media can be accessed in many ways‚ including with hand held devices like mobile phones‚ laptops‚ desktops‚ mp3 players‚ and more. Digital media must be stored in an electronic way‚ so
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kinds of media and the types of content that satisfy their social and psychological needs. Researchers Jay G. Blumer and Elihu Katz introduced the Uses and Gratification Theory not asking the question of "What do media do to people?" rather asking‚ “What do people do with media?" The Uses and Gratification Theory A theory of Mass Communication that places the needs‚ motives and gratifications of media users in the center of interest and sees media users playing an active role in the media consumption
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of strength. This strength can either be used constructively by educating the people or it can be used destructively by misleading the innocent people. Power of the media can transform the whole society especially in the developing countries it can be used as a ’weapon of mass destruction’. But I think the most important use of media is to educate the people about the basic human rights. The dilemma of the developing countries is that people are not fully aware of their basic rights and if they know
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