SECTION-1 GROWTH OF ELECTRONIC MEDIA IN PAKISTAN 1.1 What is electronic media? “Electronic Media” are those communication mediums which are based on electronic or electromechanical means of production and most often distinguished from print media. The primary electronic media sources familiar to the general public worldwide include radio‚ sound recordings‚ television‚ video recording and streaming internet content” . It denotes‚ “the main means of communicating with large number of people‚ especially
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20-16-2013 ASSIGNMENT NO: 2 MEDIA GIANTS AND CROSS MEDIA ACTIVITIES. DEFINE THE UNDERSTANDING OF THE MEDIA STRATEGIES OF THESE MEDIA GIANTS. MEDIA GIANTS AND CROSS MEDIA ACTIVITIES A World of Blurred Media Boundaries Six related trends describe the mass media world at the turn of the twentieth century. 1 media fragmentation 2 audience segmentation 3 distribution of products across media boundaries 4 globalization 5 conglomeration 6 digital convergence. MEDIA FRAGMENTATION: This term
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Plus‚ advertising is one off. That is why it is hard to watch the advertising that I want to watch again. In the past‚ print news was popular and had a high percentage among medium but has been decreased steadily because of appearance of new media like internet. However print news is still part of our life because lots of readers think that print news is still the most reliable and useful source of information even though the influence has been reduced. Print news has regular readers and can
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Impact of media on young generation: Introduction: The presence and intensity of media influences—television‚ radio‚ music‚ computers‚ movies‚ videos‚ and the Internet—are increasingly recognized as an important part of the social ecology of children and youth‚ and these influences have become more visible and volatile in recent decades. The influence of the media on the psychosocial development of children is profound. Thus‚ it is important for parents to discuss with their children about their
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In this modern age of information technology media acts as a pillar of the state. Without a free press countries cannot compete internationally. Media has gained stature in Pakistan but regrettably our media has forgotten to impart essential message to the people instead of pandering to a few people. When we switch our television on to listen to the news‚ we find political debates and politician’s mudslinging each other. Every political party defends itself by blaming others. The continuous blame
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Media are devices used for moving information through time or space. They link the sender to the receiver. And when a message is sent to a certain receiver or audience‚ this receiver will eventually interpret its meaning. There fore‚ as a result‚ the audience will be influenced and will change in a certain way. In fact‚ influence refers to the way in which the mass media‚ in all their forms (television‚ books‚ films‚ etc ) affect the way we‚ as audience behave and act in our society and in our every
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USES AND ABUSES OF MEDIA: IS CENSORSHIP IN MEDIA NECESSARY? NAME: ALAGENDRAH CLASS: ENGLISH A9 SUBMISSION DATE: 11 SEPTEMBER 2011 CONTENT PAGE Abstract 2 1.0 Introduction 3 2.0 Body of report
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University of Phoenix Material Effects of Mass Media Worksheet Write brief 250-to 300-word answers to each of the following: Questions Answers What were the major developments in the evolution of mass media during the 20th century? One of the major developments in the 20th century had to be the revolution of the internet. With having media that would be presented at the time in which it happened‚ gave the American people more informative information. While many news sources chose what information
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Desensitizing of the Mass Media Donna Scyoc University of Phoenix SOC/105 DR. Brand Bowler August 28‚ 2010 Desensitizing of the Mass Media Most people who hear‚ read and or see about events like‚ the violence on television rarely give it a second thought. TV is just one way the mass media changes us. Violence overseas‚ in America and in third world countries are constantly in the news. You see dead people lying in groups‚ you see bomb destruction and horrific situations and
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are in possession of information‚ could adequately understand the necessity of information disclosure. Therefore‚ it was expected from the beginning that it would be the duty of the media to bring this new concept to the attention of the society. To perform the monitoring duty as a mirror of the society‚ the media have been playing an important role
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