For marketing students at IIM Ahmedabad‚ 9th of January‚ 2011‚ is anything but a typical Sunday. They have resisted the temptation to join their batchmates in a lazy basketball game and appear oblivious to the cheerful riotous frenzy of the kite festival on the banks of the Sabarmati. Instead they have been pitted against each other all morning in a brand exercise organised and masterminded by P&G. The prize? A dinner date for the teams with a man responsible for running the marketing function
Premium Procter & Gamble Brand management Brand
SUPPLY CHAIN MANAGEMENT OF McDONALD’S INDIA Company Introduction. McDonalds is a fast food chain with restaurants all over the world. McDonalds is world’s leading food service retailer with more than 31‚000 restaurants in 119 countries serving more than 50 million customers each day. In India‚ McDonalds is a joint-venture company managed by two Indians. While Amit Jatia‚ M.D. Hardcastle Restaurants
Premium Supply chain management Milk Supply chain
| Lean and Agile Supply Chain Strategies | Seminar in Business Economics | | 30-03-2012 | Table of Contents Introduction 2 Subject 2 Purpose 3 Problem Formulation 3 Definition of Concepts 4 Theory and Methodology 5 Limitations 6 Structure 6 Exploratory Analysis 7 Lean Supply Chain: Toyota Motor Corporation 7 Agile Supply Chain: Dell 9 Comparison of the Two Strategies 10 Leagile Supply Chain: Hennes & Mauritz 12 Discussion 15 Summary and Conclusion 17 List
Premium Supply chain management Lean manufacturing Supply chain
Logistics and supply chain management are not new ideas. From the building of the pyramids to the relief of hunger in Africa‚ the principles underpinning the effective flow of materials and information to meet the requirements of customers have altered little. Throughout the history of mankind wars have been won and lost through logistics strengths and capabilities – or the lack of them. It has been argued that the defeat of the British in the American War of Independence can largely be attributed
Premium Supply chain management Supply chain Management
Means or Ends If you were put in the situation of having to save either one person‚ or five people‚ which would you choose? That’s a pretty simple solution; greatest good for the greatest number. Utilitarianism is the superior means of solving moral dilemmas. By explaining different cases‚ I will prove that Utilitarianism is the superior means of solving moral dilemmas. T.J is a profoundly brain damaged‚ critically ill infant. She is both blind and deaf. The nurses are struggling trying to take
Free Morality Human Ethics
Executive Summary The following advertising brief outlines the intent Mercedes-Benz has to market and promote its E-Class Cabriolet. Mercedes-Benz is a well-known luxury car manufacturer that is part of the Daimler-Benz Company; it has built its reputation globally on a foundation of quality and exclusivity. The company’s marketing teams across the different countries it sells in have been instrumental in cultivating its prestige reputation‚ and the company has successfully targeted upper middle
Premium Mercedes-Benz Advertising Automotive industry
Organizational Change Models and Change Strategies Martin H. Pham Amberton University To remain competitive in today’s economy companies must be ready to manage organizational change effectively and efficiently. With the pace of change continually increasing‚ everyone is affected by change. Organizational change models are used to assist in reorganizing and/or restricting a company. There are many change models that exist today
Premium Management Organization Strategic management
Tutorial Report 1 1. Critique Advertising models and consider things such as: What aspects of the models/ theories were useful? Did you have any concerns/ issues in working with them? You also need to prepare to discuss the model/ Framework or theory and it’s good/ bad features in class. There are similarities that can be identified after going through the article by Weilbacher and also the lecture slides that provided. Few of models that have been discussed on the lecture slides and the Weilbacher
Premium Marketing Brand Advertising
EXAM REVIEW WEEK ONE Chapters 1‚ 2‚ and 6 1. Describe the main elements of an “Operations Systems” model. a. The main elements of an Operations Systems model are the inputs‚ that go through the transformation process‚ then they become outputs. There is also the planning and control subsystem which is the feedback mechanism. 2. What are the primary differences between manufacturing and service operations? b. There are 5
Premium Quality control Quality assurance Management
Let’s look at each of the elements specifically: * Strategy: the plan devised to maintain and build competitive advantage over the competition. * Structure: the way the organization is structured and who reports to whom. * Systems: the daily activities and procedures that staff members engage in to get the job done. * Shared Values: called "superordinate goals" when the model was first developed‚ these are the core values of the company that are evidenced in the corporate culture
Premium Structure Management Skill