McNeil Museum of Art is located in Universal City‚ which has a large metropolitan population of 2.5 million residents. In they year 2004‚ they recorded their 3rd annual loss of ($383‚715); totaling ($794‚086) in the past 3 years. They have also depleted their savings and the interest they make on investments is declining with no positive sights in the near future. The museum makes 43% of their $6‚657‚644 revenue from the 17‚634 membership dues charged to personal and corporate accounts. The amount
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Background Museum: The McNeil Museum of Art (MMA) is a not-for-profit museum founded in the city of Universal‚ in the western United States. Originally chartered in 1925‚ under the founding name Fannel County Museum of Fine Arts‚ the museum went through a name change in 2000 to reflect the museum’s main benefactor‚ Jonathon A. McNeil. Before the museum went through a name change‚ however‚ in 1997 MMA benefited from a $28 million dollar bond election. This election allowed MMA to expand their
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McNeil Museum of Art Case Introduction The purpose of the McNeil Museum of Art (MMA) Integrated Marketing Plan is to increase the overall visibility and enhance the image of the museum. The museum’s purpose is to provide an inviting setting for the appreciation of art in its historical and cultural contexts for the benefit of this and successive generations of Fannel County citizens and visitors. The museum’s marketing efforts are meant to highlight the excellent artwork‚ history and education
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Introduction The case of Kathryn Mc Neil deals with the issue of separation in the workplace regarding the nonperformance of a single mother whose work was suffering because of the tremendous additional burden of raising a child. The case was written in 1994 but in the intervening years significant decisions have been made by the law (in the US) protecting the rights of the single mother. The debate is no longer exclusively about professionalism versus corporate responsibility but the new phenomenon
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Strengths: The Collections. The collection of the clyfford Still Museum far and away the largest collection of work by Clyfford Still on earth. The museum has more than 900 paintings in its collections and many have yet to even been unpacked. The museum has plenty of fodder for new‚ never before seen exhibitions of Still’s for decades to come. This means there will be something brand new to market 3-4 times a year. Repetition is rarely something that is done in marketing this institution‚ especially
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or to the event. But bringing the social media fans and followers out of the online community and making them actually visit the museum can be a challenging task and might end up only in an ideal stage. Most cultural organizations attempt to overcome this hardship by distributing free tickets through a contest or heavily relying on exhibition reviews. The Daelim Museum is different. It follows the advanced and creative path where the visitors can participate at various events with clear themes as
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The Museum as a Racist Institute Racism‚ particularly against those of African descent‚ is a very dark past for the Western world‚ one that still prevalently haunts and invades the future. As racism is a part of societies’ history‚ cultural institutions that present said history‚ such as museums‚ deal with the idea of racism every day in the exhibits within their walls. Many efforts are made to show how terrible the racism of the past was and is‚ but the line between the racism of the past and
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4.2 Comparative Parallels The study of different religious and/or historical museum is important to be able to study the future storyline and visitors’ path of Cilicia Museum. Hence‚ studying the displays‚ their panels and their methods of engaging with their audience is essential. The parallels were chosen‚ amongst a very large number of museums visited. during cultural trips. The four following museums have many similarities in themes and/or in the richness of their collection‚ but the difference
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Museum Museum‚ institution dedicated to helping people understand and appreciate the natural world‚ the history of civilizations‚ and the record of humanity’s artistic‚ scientific‚ and technological achievements. Museums collect objects of scientific‚ aesthetic‚ or historical importance; care for them; and study‚ interpret‚ and exhibit them for the purposes of public education and the advancement of knowledge. There are museums in almost every major city in the world and in many smaller communities
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around the Bowers Museum‚ I would recommend the Bowers Museum to any person that is interested in studying the culture of Ancient China. However‚ the Bowers Museum is not perfect. As stated earlier in the essay‚ The Ancient China exhibit does not fully represent the culture of Ancient China. There is no artifact that represent the daily lives of the average person in Ancient China. People like artisans‚ peasants‚ and farmers are not represented in the museum exhibit at all. The museum focuses heavily
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