Jamie Pineda Joseph Ragsdale Arianna Rodriguez Lisa Rodriguez Marion Wolak McDonald’s Case Study Strengths Largest Food service business in the world‚ 34‚000 local restaurants serving nearly 69 million people in 118 countries‚ a $40 Billion dollar brand worldwide‚ Universally recognized brand name with a large advertising budget Partners with other high value brands Dannon Yogurt‚ Kraft Cheese‚ Nestle Chocolate‚ Dasani Water‚ Newman’s Own Salad Dressings‚ Heinz Ketchup‚ Minute Maid Juice The majority
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Gould‚ W. (1996). McDonald ’s. London‚ Cherrytree Books. Kotler‚ P. (2005). Principles of marketing. Harlow‚ Financial Times Prentice Hall. Kotler‚ P. and G. Armstrong (2008). Principles of marketing. Upper Saddle River‚ NJ‚ Pearson/Prentice Hall. Kotler‚ P. and K. L. Keller (2009). Marketing management. Upper Saddle River‚ NJ‚ Pearson/Prentice Hall. Kroc‚ R. and R. Anderson (1987). "Grinding it out : the making of McDonald ’s." 218 p.‚ [24] pages of plates. Love‚ J. F. (1995). McDonald ’s : behind the
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Improving Quality of Development: Perspectives from Operations Management 2 Improving Quality of Development: Perspectives from Operations Management 1 Introduction According to the United Nation’s global development network‚ UNDP‚ an organization advocating for change and to help people build a better life‚ the Human Development Index (HDI) is a summary composite index that measures a country’s average achievements in three basic aspects of human development: health‚ knowledge‚ and income
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John W. Santrock Case Studies in Educational Psychology Chapter 1: • Case 1: Anita Underwood: Anita‚ an experienced and enthusiastic third-grade teacher‚ describes in detail her class plans and activities for the first day of the new school year and shares her sense of excitement and her fears. (Third grade—Topic: Classroom Climate‚ Early Childhood‚ Evaluation‚ Teaching Approach) • Case 2: Christie Raymond: Chrisie is a mature woman in the first month of her first fulltime position teaching music
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Contextual Factors Influencing Informal Learning in a Workplace Setting: The Case of “Reinventing Itself Company” Andrea D. Ellinger Informal learning is one of the most prevalent forms of learning in the workplace. However‚ little is known about how such learning is best supported‚ encouraged‚ and developed within organizational settings. While organizational context is considered to be significant in facilitating or inhibiting informal learning‚ limited research has been conducted that explores
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Business & Strategy (BMGT 43510) ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- STUDY GUIDE ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- -------------------------------------------------
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HOW ORGANIZATIONAL CULTURE SHAPES COMPETITIVE STRATEGIES: A COMPARATIVE CASE STUDY OF TWO ECOMMERCE FIRMS IN CHINA Qiang Ye‚ Harbin Institute of Technology‚ Harbin‚ P. R. China‚ yeqiang@hit.edu.cn Qing Hu‚ Florida Atlantic University‚ Boca Raton‚ Florida‚ USA‚ qhu@fau.edu Yijun Li‚ Harbin Institute of Technology‚ Harbin‚ P. R. China‚ liyijun@hit.edu.cn Abstract Many well-established multinational firms have been attracted to China by its tremendous market size and fast growing economy. While
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The Case Study as a Research Method Uses and Users of Information -- LIS 391D.1 -- Spring 1997 Introduction Case study research excels at bringing us to an understanding of a complex issue or object and can extend experience or add strength to what is already known through previous research. Case studies emphasize detailed contextual analysis of a limited number of events or conditions and their relationships. Researchers have used the case study research method for many years across a variety of
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provides an overview of logistics & SCM. The Course uses readings‚ Lectures‚ case studies and industry examples. Faculty Name: Dr. Neeraj Dixit Contact No. 022-61378353 Email ID:dixitneeraj20012003@yahoo.co.in Methodology: Theory Sessions using LCD PowerPoint presentations with application of theoretical concepts to real life situations‚ Discussion of recent Industry examples‚ analysis of case studies‚ students encouraged to participate in class with their opinions and experiences
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...............................................................................79 3.3. The case study strategy............................................................................................................83 3.4. Research design .........................................................................................................................88 3.4.1. The selection of the case study sites......................................................................................88
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