http://www.businessdictionary.com/definition/Fordism.html [4] Ian Brooks “Organisation Behaviour: Individual’s‚ Groups and Organisation” (4th edition) Pg158. [5] Ritzer‚ G‚ (2008) "Efficiency: Drive-Throughs and Finger Foods" from Ritzer‚ G‚ The McDonaldization of Society pp.57-78‚ [6] David Coughlan‚ “Leadership & Organization Development Journal‚ Vol. 15 No. 2‚ 1994 : Organizational Change through teams and groups.” Pg. 18-23
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1 An Introduction to McDonaldization George Ritzer ay Kroc (1902–1984)‚ the genius behind the franchising of McDonald’s restaurants‚ was a man with big ideas and grand ambitions. But even Kroc could not have anticipated the astounding impact of his creation. McDonald’s is the basis of one of the most influential developments in contemporary society. Its reverberations extend far beyond its point of origin in the United States and in the fast-food business. It has influenced a wide range of undertakings
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has become more highly organized and rule based (Andrews‚ 2011). From the National Football League to Major League Soccer‚ sport is becoming more corporatized and McDonaldized due to goal-oriented ideology. In this essay‚ I will focus on the McDonaldization of the NFL and how it has contributed to a physical culture of nothingness and led to the disenchantment
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Despite the changing times‚ education remains a cornerstone for society . Technology advances‚ the economy fluctuates‚ and politics change‚ but education remains something seen as‚ not only important but imperative for personal and social growth. Yet‚ as important as it is touted to be‚ the quality and purpose of learning is often lost in the assembly-line‚ manufactured process of education that exists today. In a highly structured and economics-driven world‚ the educational system may be
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Introduction In his book entitled ‘The McDonaldization of Society’‚ George Ritzer nicely encompasses concepts from sociology‚ management‚ and economics to provide a profound understanding of our modern society. According to George Ritzer‚ McDonaldization is defined as the process by which the principles of the fast-food restaurant are coming to dominate more and more sectors of American society as well as of the rest of the world. Toys “R”Us‚ Wal-Mart‚ Gap‚ Jiffy Lube‚ and Home Depot are all examples
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world. Kroc constructed a business model that produced a phenomenon called McDonaldization‚ which has translated beyond the fast-food world to other consumer companies that we frequent‚ everyday. McDonald’s has influenced not only the American society but also outside its borders to affect multiple cultures around the world on a micro and macro level. This essay will summarize the central dimensions and ideas of McDonaldization‚ its effects on our day-to-day lives‚ and its threat to cultural diversity
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Education and Family: The McDonaldization of Two Social Institutions Nicholas Lyons Course name and number Professor ________ July 6‚ 2009 Education and Family: The McDonaldization of Two Social Institutions As the economy rises and falls‚ as politics changes‚ and as technology advances‚ the social institutions of education and family remain important in personal and social growth. Yet‚ as important as both
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underlies it. While for Weber bureaucracy is the model of rationalization‚ for Ritzer the fast food restaurant is the paradigm of McDonaldization. Both instances describe an organizational model that strives to eliminate inefficiency‚ irrationality‚ uncertainty‚ and unpredictability. It should not overhastily be concluded‚ however‚ that the two processes are the same. McDonaldization is not just an extension of rationalization‚ it is also an extreme version of it. According to Ritzer‚ the Macdonaldization
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Ritzer’s theory of "McDonaldization" is a theory that basically says that many jobs are becoming "McDonaldized‚" or being reduced to simple‚ unskilled tasks. According to Ritzer‚ these are called "McJobs." There are four main components of McDonaldization. The first is efficiency‚ that is‚ the task should be completed using the most optimal method. The second‚ calculability‚ means that‚ for example‚ sales are more important that taste or quality. The third component is predictability‚ meaning
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Each of these observations highlighted how McDonaldization has overcome Whataburger and turned it into a version of modern day rationalization. The Whataburger design highlighted the McDonaldization of this institution. As Ritzer described in his article the workers were all younger and majority of them minorities and women were overrepresented in this environment. In
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